AdTonos | About Us

AdTonos - Online Audio Advertising Platform -

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About Us

AUDIO ADVERTISING REINVENTED

Radio Net Media LTD is a technology-driven business focusing on changing the idea of modern online radio experience to social, collaborative, interactive and dynamic. In our AdTonos solution for online radio broadcast, we replace on-air commercial break content with targeted advertisements changing spray-and-pray ATL ads into pay-per-play performance marketing

Founders

Get Vision Done

Michal Marcinik

Founder & CEO

Kasia Bargielska

Co-founder & CMO

Wojciech Lichota

Co-founder & CTO

WHAT WE DO

Here is a short list of things we appretiate most. Sometimes it is technology sometimes it is a feeling or activity.

Positive Attitude

What to say more? It is one of key success values, that enhances lateral thinking and creativity.

Music

Period.

Asana, Jira, Gsuite

A set of tools we really like to use to stay on track, decide which way to go or evaluate projects.

Get things done

It is not a methodology. It is a state of mind. No matter if you plan roadtrip or manage a project.

Javascript, NodeJS, HLS

Most of us have no clue what it is, but Wojciech insisted it is important.

Open Mind

It is no shame not to know something. No will to learn is. Hunger and curiousity for knowledge is welcome.

Sounds like an exciting challenge?

DROP US A LINE

ROCKING SINCE 1998

A long, long time ago, a young teenager Michal, launched one of very first internet radio stations in Europe. It was many years before Skype, MySpace not to mention Facebook or Uber. The same year Google was launched.

People joined the team

Hours of special coverage on 7/11

Live events broadcasted

years of Radio NET

It was a real start-up, broadcasting 24/7. The team core was around 20 people, responsbile for shows, news, promotion or IT. We did it because of our passion for music, radio and online. There was no other such interactive radio then. Radio NET had successfully united many djs and show hosts, broadcasting from United States, UK, Canada and Europe.

Radio kept broadcasting until 2006, when it was decided to stop because even despite the fact of great listeners community and brand awareness it was too hard to provide stable stream of revenue from advertising. There was no start-up frenzy then to finance idea which is yet not cashflow positive.

In 2010 Michal came up with an idea of solution that was powerful but simple: exchanging whole commercial breaks broadcasted by “regular” radio into targeted set of ads in stream. However, the bad side of the idea was that, there was no applicable technology to achieve the plan.

It has changed in early 2016 and after many efforts in November 2017 company Radio Net Media Ltd was set to deliver innovation to radio and whole media market. In early 2017 three former members of Radio NET web radio have joined Michal to take charge of IT and business development.

Adtonos

Radio Net Media Ltd