Adtonos
Radio Net Media Ltd
AdTonos | Quality and trust, high share of voice, data-driven creative make digital audio highly attractive for advertisers
AdTonos - Online Audio Advertising Platform -
online audio advertising, digital audio advertising, audio ad insertion, radio commercial insertion, online audio ads, digital audio advertising, advertising network, radio ad solution, web radio advertising, ads, overlay radio ads, in stream commercials, in stream advertising, native audio advertising, digital audio revolution, audio ads replacement, audio pre-roll, audio mid-roll, audio preroll, audio midroll
16719
post-template-default,single,single-post,postid-16719,single-format-standard,language-en,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,hide_top_bar_on_mobile_header,qode-content-sidebar-responsive,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Quality and trust, high share of voice, data-driven creative make digital audio highly attractive for advertisers

Quality and trust, high share of voice, data-driven creative make digital audio highly attractive for advertisers

With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in the programmatic audio space, this is likely to change in the coming years – and it seems like a great time to seize the opportunities the market has in store.

IAB Europe forecasts that the European digital IAB Europe market will grow threefold in the next few years – from €471 million today to around €1.5 billion by 2023. Audio content like podcasts is growing, presenting new opportunities for advertisers – but the channel is far from being used to its full potential.

Read the full article here.