06 Oct Radio-like audio ads can be “the hottest ad format of 2020”
Smart Speakers are gaining importance in advertising. According to the survey from Adobe which involved the use of smart speakers during quarantine, it turns out that 46% of consumers own a smart speaker (up from just 25% in May 2019), used their voice assistants more often and 51% heard ads on them. An Adweek article citing data from an Adobe survey we can learn:
“In fact, 58% said they find smart speaker ads to be less intrusive than other formats (TV, print, online and social), which is up from 43% last year. Another 52% said they actually find smart speaker ads to be more engaging, which is up from 42% in 2019 — and 57% said the ads are more relevant.”
Lisa Lacy, the author of the article, suggests that radio-like audio ads can be “the Hottest ad format of 2020”.
And what do consumers do with their smart speakers? Still the same: listening to music remains the most popular activity (60%), asking about the weather (55%), asking fun questions (46%), confirming information (39%), and setting reminders and alarms (39%).
Read the article and learn more.