INTERACTIVE AUDIO ADS
Listener starts to listen to favorite audio on a smart speaker or mobile
Publisher starts to broadcast ads and the first ad in the row is interactive - has a special interaction trigger
Listener reacts to the ad by saying one of defined voice invocations
The process of interaction between voice assistant and listener starts
During the interaction voice assistant asks for listener’s mobile number to send a link to calendar for convenient booking.
In this interaction voice assistant asks for listener’s mobile number to send some information to. It can be a voucher, website link or contact details.
(Source: Nuvoodoo Research).