ENCOURAGE SMART SPEAKER LISTENERS TO INTERACT USING THEIR VOICE.
The listener starts to listen to their favuorite audio on a smart speaker or mobile device.
The publisher starts to broadcast ads and the first ad in the row is interactive - has a special interaction trigger.
The listener reacts to the ad by saying one of the defined voice invocations.
The process of interaction between voice assistant and listener starts.
During the interaction, the voice assistant asks for the listener’s mobile number to send a link to their calendar for convenient booking.
During this interaction, the voice assistant asks for the listener’s mobile number to send some information to. It can be a voucher, website link or contact details.
(Source: Nuvoodoo Research).