Adtonos
Radio Net Media Ltd
AdTonos | Yours Truly
AdTonos - Online Audio Advertising Platform -
online audio advertising, digital audio advertising, audio ad insertion, radio commercial insertion, online audio ads, digital audio advertising, advertising network, radio ad solution, web radio advertising, ads, overlay radio ads, in stream commercials, in stream advertising, native audio advertising, digital audio revolution, audio ads replacement, audio pre-roll, audio mid-roll, audio preroll, audio midroll
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WELCOME,

to the new world of audio advertising,

where your customers can interact with your ads by voice

The idea of interactive audio ads is quite simple.

We wanted to develop a solution for audio advertising,

where the listener could engage in real-time voice interactions with the advertiser.

It works on smart speakers and most android mobile phones

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STEP 1

The listener starts to listen to their favuorite audio on a smart speaker or mobile device.

STEP 2

The publisher starts to broadcast ads and the first ad in the row is interactive - has a special interaction trigger.

STEP 3

The listener reacts to the ad by saying one of the defined voice invocations.

STEP 4

The process of interaction between voice assistant and listener starts.

TYPE OF LISTENER ACTIONS

AVAILABILITY

REQUEST

INFORMATION

REQUEST

During the interaction, the voice assistant asks for the listener’s mobile number to send a link to their calendar for convenient booking.

During this interaction, the voice assistant asks for the listener’s mobile number to send some information to. It can be a voucher, website link or contact details.

USE CASES

MORE AND MORE PEOPLE
ARE NOW LISTENING TO AUDIO ONLINE THAN IN 2019

67%

of the 12+-year-old radio audience in the US listened to online radio in any given week.

24%

of households in the US and the UK own at least one smart speaker.

39%

of smart speaker listeners use them to listen to FM Radio.

(Source: Nuvoodoo Research).

And now, listeners can respond
to audio ads using their voice
and talk to them using smart speakers

A WIN-WIN ADVERTISING STRATEGY

LISTENERS

  • Advertising that addresses your needs.
  • Messages tailored to your interests.
  • Real-time interaction with brands.

BRANDS

  • Talk to your customers as individuals.
  • Build and nurture 1-on-1 customer relationships.
  • Deliver highly engaging advertising experiences.
  • Reduce the cost of building individual relationships.
  • Compare campaign results with other marketing channels.

PUBLISHERS

  • New ways to monetise radio streams.
  • Radio now much more attractive as a medium.
  • Detailed measurability based on real-time data.