AdTonos digital audio advertising platform gives your brand access to ad space on multiple radio stations, mobile applications and podcasts from one place.

Our audio ads are played on the largest, most recognisable radio stations across the UK&Europe, the United States, India and the LATAM.

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Meet AdTonos

tonōs /ˈto.noːs / : latin: tone, sound pitch, musical scale

A platform and marketplace for digital audio advertising changing the game
and reaching around the globe

60 021 713

Unique Listeners Monthly

634 041 100

Available Playouts Monthly

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Media Formats for Audio Ads

AdTonos, as a member of IAB Europe, IAB UK and participant in Transparency and Consent Framework of IAB, is devoted to transparency and end-user privacy. This is why we ask our Publishers for implementing those:

Online Radio

Yes, internet radio is still a thing. Running an audio ad on online radio to a precisely targeted audience.

Music in-stream or programmatic

You can run your audio ad or campaign in between songs audio streaming platforms.

Alexa Skills/Google Home audio and radio streaming

You can reach millions of smart home devices owner with actionable and interactive audio ads

Podcasts

By playing audio ads in a podcast you gain brand exposure to a contextually targeted audience.

Audio Blog Posts

Creating an audio blog post, you can embed your brand’s own audio ads within the audio blog post.

Audio Ads Deliver the return on investment

Facts to solidify your trust that audio ads will deliver a return on investment:

Nielsen study found that advertisers on terrestrial radio received an average of more than $6 in brick-and-mortar retail sales for every $1 they spent.

Audio ads generate 60% higher ad recall than more than 1,600 comparable online campaigns.

Podcast listeners are more likely to take action in direct response to hearing an ad during their favourite podcast, with 45% visiting a website, 42% considering a new product or service.

37% of podcast listeners gathering more information about the product.

Your Audio Ad Script Matches
Your Brand Voice

Check if the words, phrasing, and tone you choose to include match your brand voice, making your ad come across as authentic.

Choose the right music and sound effects to create a mood

The music, sound effects, or a sonic logo should all work together to create the mood of your commercial.

Take care of emotional connection, hire the professional voice-over

Emotional connection is very important to capture the listener’s attention. Casting the right voice for a commercial script is crucial.

All AdTonos advertiser features

Programmatic

Programmatic sales through our integration with more than 21 DSPs.

List of integrated DSP

Self-service

Self-sales dashboard for your sales team

Learn more

Direct sales

Direct sales through our partnerships with the largest media buyers worldwide

Learn more
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Targeting options with more than 400 iAB taxonomies

Geo & demography

From device, language to age and gender

Brand exposure

Find audiences that were exposed to your brand in the last 30 days

Purchase intent

Reach people who were on e-commerce or price comparison sites

Geo & demography

From gardening to healthy food or fitness lovers

Contact Us

Some of Our Publishers Worldwide

How to start when your audio ad is ready?

If you have an account on our platform and an audio slot has been prepared, 10 minutes is enough time to upload it to the platform
and set up all of the campaign parameters.

The campaign order will be generated automatically, and after paying for it, the campaign will be accepted and broadcast.
At the end of the month, you can download the invoice for the campaign directly from the platform using your profile.

Self-service

On AdTonos you can launch any digital audio campaign at any time. Sign up now, upload your creative (contact us if you need one), set the campaign options and you are good to go!

Managed-service

We are always happy to help our clients. If you want us to assist in creating your campaigns, please contact us.

Or maybe you want to use a different DSP platform? We are happy to help you launch your campaign on one of the 15 DSP platforms we are integrated with.

Data-driven audio campaign

Our advertisers have access to a lot of data that allows them to optimise audio campaigns and achieve better results. We share two types of reports: from the campaign launch and from Audiopixel™. For example, our reports include traffic tracking on the advertiser’s website for conversion calculation if integrated.

Campaign report
Audiopixel report

Success stories

Bring your brand to the right audience and engage with innovative results-oriented
audio ads. We serve targeted and measurable audio campaigns that drive sales.

Slide 1
Automotive

Cars available at once

Targeted demographic, locations and Interest

6,69%

Conversion Unique Listeners/Visits

10,64%

Conversion Visits/Leads

Slide 2
Automotive

SUV car for holidays

Targeted demographic, locations and Interest

300 838

Total impacts

107 418

Unique Listeners

Slide 3
Home appliances Market

Home & kitchen

Targeted demographic, locations and Interest

578 745

Total impacts

263 066

Unique Listeners

Slide 4
Banking

Account for business

Targeted demographic, locations and Interest

744 271

Total impacts

264 710

Unique Listeners

Slide 5
Courier services

Courier shipments

Targeted demographic, locations and Interest

11,99%

Conversion Unique Listeners/Visits

10,47%

Conversion Visits/Leads

Slide 6
Courier services

Promotional lottery

Targeted demographic, locations and Interest

6,18%

Conversion Unique Listeners/Visits

38,67%

Conversion Visits/Leads

Slide 7
Courier services

Parcel lockers

Targeted demographic, locations and Interest

997 837

Total impacts

303 350

Unique Listeners

Slide 8
Fashion

Black Friday

Targeted demographic, locations and Interest

761 895

Total impacts

335 830

Unique Listeners

Slide 9
Fashion

Cyber Monday

Targeted demographic, locations and Interest

1,93%

Conversion Unique Listeners/Visits

4,84%

Conversion Visits/Leads

Slide 10
Finance

Car Lease

Targeted demographic, locations and Interest

751 691

Total impacts

25,7%

Conversion Visits/Leads

Slide 11
Finance

Personal Loan

Targeted demographic, locations and Interest

511 000

Total impacts

34,00%

Conversion Visits/Leads

Slide 12
Finance

Currency Exchange

Targeted demographic, locations and Interest

280 000

Total impacts

158 417

Unique Listeners

Slide 13
Telecommunications

Internet & TV package

Targeted demographic, locations and Interest

715 000

Total impacts

262 828

Unique Listeners

Slide 14
Telecommunications

Mobile prepaid 1st campaign

Targeted demographic, locations and Interest

1 661 056

Total impacts

428 959

Unique Listeners

Slide 16
Telecommunications

Mobile prepaid 2nd campaign

Targeted demographic, locations and Interest

699 526

Total impacts

237 377

Unique Listeners

Slide 17
Tourism

The country promotion as a holiday travel destination.

Targeted demographic, locations and Interest

2 037 028

Total impacts

452 941

Unique Listeners

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Join brands enjoying AdTonos

43% Podcast 43% growth year-on-year

Streaming 8% growth year-on-year

Total audio 17% growth year-on-year

Source: IAB/PcW , Digital Adspend Study 2020

75% of citizens say they have benefited from relevant, targeted advertising – and 32% say they find advertising useful „always“ or „often“

Source: IAB Europe Study , “WHAT WOULD AN INTERNET WITHOUT TARGETED ADS LOOK LIKE?”, December 2020

75% of Europeans surveyed would choose today’s experience of the internet over the internet without targeted ads, where they would need to pay to access most sites and apps

Source: IAB Europe Study , “WHAT WOULD AN INTERNET WITHOUT TARGETED ADS LOOK LIKE?”, December 2020

Audio, radio & podcasts rules!

Slide 1
United Kingdom
89%

of the adult (15+) UK population listen to the radio each week

67%

of the population tune in to digital radio every week

50%

of adults in the UK have listened to a podcast**

988mil

total average number of weekly hours listened to the radio

Source: RAJAR / Ipsos MORI / RSMB, Rajar Data Release Quarter 1, 2020 **Ofcom podcast survey, April 2021

Slide 2
United States of America
83%

of Americans (+12) listened to terrestrial radio in a given week

62%

62% of Americans (+12) have listened to online audio in the past week

57%

of people (+12) have listened to a Podcast in 2021, at least once

41%

of Americans (+12) have listened to a podcast in the past month

Source: Pew Research Center, June 2021, Infinite Dial 2021

Slide 3
Europe
84%

of the European adult population listen to radio weekly

79%

of European youth population listen to radio weekly

207.2

million euros the value of advertising investments in the podcast format is expected to reach in 2023

Source: The European Broadcasting Union released a report “Audience Trends: Radio.2021”, July 2021
Statista, Podcast advertising spending in Europe from 2018 to 2023, May 2021

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