tonōs /ˈto.noːs / : latin: tone, sound pitch, musical scale
A platform and marketplace for digital audio advertising changing the game
and reaching around the globe
60 021 713
Unique Listeners Monthly
634 041 100
Available Playouts Monthly
We serve millions VAST/DAAST requests daily to monetise static audio content.
Target core listeners worldwide by device, language, localisation and tailor your reach with more than 400 targetable interests and intent segments.
Measure your podcast campaign’s performance based on the percentage of listeners who visit your website thanks to our Audiopixel solution.
From music, business and automotive to sport, target your message based on topics covered in podcast episodes. Create alignment between your brand and the content.
Ad type & quality
We offer standardised advertising slots. We accept mp3 files of 44kHz stereo quality, 128kpbs. Length tolerance +/- 1s.
An 8s, 15s, 20s or 30s advertisement played before the expected audio content.
Available with any type of content.
An 8s, 15s, 20s or 30s advertisement played in the middle of listened audio content.
Available in music streaming, podcasts and audiobooks.
The 8s or 15s ad is the first ad in the block,
followed by the 20s and 30s ads.
- KPI – the most important KPIs are at the top
of your home screen
- Direct campaigns or DSP campaigns – you can launch your campaign directly or import from DSP
- Integrations – Audiopixel integration for remarketing or performance tracking
- Orders & billing – latest invoices, payments and orders
Join publishers that accelerate thier revenue using AdTonos
How to start?
If you have an account on our platform and an audio slot has been prepared, 10 minutes is enough time
to upload it to the platform and set up all of the campaign parameters.
The campaign order will be generated automatically, and after paying for it, the campaign will be accepted and broadcast. At the end of the month, you can download the invoice for the campaign directly
from the platform using your profile.
On AdTonos you can launch any digital audio campaign at any time. Sign up now, upload your creative (contact us if you need one), set the campaign options and you are good to go!
We are always happy to help our clients. If you want us to assist in creating your campaigns, please contact us.
Or maybe you want to use a different DSP platform? We are happy to help you launch your campaign on one of the 15 DSP platforms we are integrated with.
Join brands that enjoy using AdTonos
Podcast campaigns drive an average 96% lift in web traffic – 3x greater than the industry average for podcast advertising effectiveness
Return sponsors see an even greater lift — conversion rates for returning sponsors on subsequent campaigns performed 21% above NPR benchmarks
NPR found 61% of their listening audience prefers to buy from brands that sponsor their content
Audio, radio & podcasts rules!
of the adult (15+) UK population listen to the radio each week
of the population tune in to digital radio every week
of adults in the UK have listened to a podcast**
total average number of weekly hours listened to the radio
Source: RAJAR / Ipsos MORI / RSMB, Rajar Data Release Quarter 1, 2020 **Ofcom podcast survey, April 2021
of Americans (+12) listened to terrestrial radio in a given week
62% of Americans (+12) have listened to online audio in the past week
of people (+12) have listened to a Podcast in 2021, at least once
of Americans (+12) have listened to a podcast in the past month
Source: Pew Research Center, June 2021, Infinite Dial 2021
of the European adult population listen to radio weekly
of European youth population listen to radio weekly
million euros the value of advertising investments in the podcast format is expected to reach in 2023
Source: The European Broadcasting Union released a report “Audience Trends: Radio.2021”, July 2021
Statista, Podcast advertising spending in Europe from 2018 to 2023, May 2021