The best solution for radio broadcasters & online radio publishers!

Advetiser
Publisher
Advertiser
Publisher

Start your stream monetisation

Instant revenue

Make your stream cash flow positive from day one.

No integration

No need for any tech-savvy integration!

In & out

You may opt-in and opt-out at any time.

Automatic sales

No need to do anything. We’ll sell your inventory.

Self-billing

Every 30days you’ll receive payment from us.

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Request meeting
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Revenue calculator

Sign up to AdTonos and start to monetize your stream for free

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Integration steps on the Service Provider side

  • As a streaming provider, register on the AdTonos platform first.
  • Install Drumbeat – the on-premise component.
  • Start inviting your publishers to register with the AdTonos platform and monetise their streams.
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Integration steps on the Publisher side

  • As a publisher, register on the AdTonos platform first.
  • Upload ad intro and ad outro to AdTonos. It can be any audio 1-10 seconds long.
  • We start automatic audio content machine-learning analysis to learn your mixing style and detect ad breaks properly.
  • Your new output streaming link is generated, and your current streaming links have to be replaced by this new one.
  • As soon as you update ads.txt and implement JS on your side – we’re ready to go!
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Required Actions on Your Side

AdTonos, as a member of IAB Europe, IAB UK and participant in the Transparency and Consent Framework of IAB, is devoted to transparency and end-user privacy. This is why we ask our Publishers to implement the following:

Ads.txt / Ads-App.txt

You would need to add us as a legitimate seller of your inventory in ads.txt Without that, we won’t be able to sell your inventory.

JS code / Mauid

We’ll ask you to place a short piece of JS code on your website or add MAUID to mobile requests sent to us. This will enable you to match ads with your audience.

Cookie consent

No need to do anything if your CCB is IAB compliant. Otherwise, we need to be added to your third-party cookie processing partners. Without that, we won’t be able to sell your inventory.

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Publisher Dashboard

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Learn more
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Inventory sales management

If you want to extend your revenues with a little help from your sales team, we’ve got an option for you. Your sales advisors may sign up to AdTonos and set up campaigns they sell to their current customers. It works great for online radios and for large broadcasters who can propose conveniently budgeted offers.

We are integrated with more than 20 DSP’s, and as soon as your inventory is available to us, we will publish it among our programmatic partners. This means your ad spaces will be sold automatically worldwide in a bidding process and you will optimise the revenue without any effort.

Some advertisers are quite technology savvy and swift in other online advertising platforms. In these cases we have developed a referral program – just copy and send out your individual registration link to your advertisers. As soon as they sign up and launch their first campaign you will receive a life-time referral bonus.

The best solution for any radio station

Free and easy sign up

Check your company details.

Provide stream details.

Fast installation

Insert your commercial break intro and outro into playlist to help us detect ad breaks*.

Make sure that intro and outro jingles would be used only to mark commercial break*.

*even no need to do that if you are a happy customer of QuantumCast

Reliable tracking

Update your ads.txt and add JS snippet to your website.

Each time an ad is played to a listener it is marked and saved to statistics.

Check your dashboard to analyse playout revenues.

Set preferences

Ad insertion in your ad breaks will start automatically.

In the Ad Preferences section, you can switch off ad categories that you would not like to be associated with your content.

… however please be advised that ads are user targeted (like AdWords).

You can also opt-out from every single campaign that runs on your inventory.

Ad type & quality

We offer standardised advertising slots. We accept mp3 files of 44kHz stereo quality, 128kpbs. Length tolerance +/- 1s.

An 8s, 15s, 20s or 30s advertisement played before the expected audio content. Available with any type of content.

An 8s, 15s, 20s or 30s advertisement played in the middle of the audio content. Available in music streaming, podcasts and audiobooks.

The 8s or 15s ad is the first ad in the break followed by the 20s and 30s ads.

Audio, radio & podcasts rule!

Slide 1
United Kingdom
89%

of the adult (15+) UK population listen to the radio each week

67%

of the population tune in to digital radio every week

50%

of adults in the UK have listened to a podcast**

988mil

total average number of weekly hours listened to the radio

Source: RAJAR / Ipsos MORI / RSMB, Rajar Data Release Quarter 1, 2020 **Ofcom podcast survey, April 2021

Slide 2
United States of America
83%

of Americans (+12) listened to terrestrial radio in a given week

62%

62% of Americans (+12) have listened to online audio in the past week

57%

of people (+12) have listened to a Podcast in 2021, at least once

41%

of Americans (+12) have listened to a podcast in the past month

Source: Pew Research Center, June 2021, Infinite Dial 2021

Slide 3
Europe
84%

of the European adult population listen to radio weekly

79%

of European youth population listen to radio weekly

207.2

million euros the value of advertising investments in the podcast format is expected to reach in 2023

Source: The European Broadcasting Union released a report “Audience Trends: Radio.2021”, July 2021
Statista, Podcast advertising spending in Europe from 2018 to 2023, May 2021

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