Meet AdTonos

Radio streaming monetisation solution.

Connect to the global audio ad marketplace, monetise your radio stream and manage advertising inventory. We offer you innovative tools to optimise your revenue and connect with advertisers all over the world. Join AdTonos and integrate your radio station for free.

Register and integrate
Learn more
Register and integrate
Learn more

491 572 064

Total of played audio ads

5.40$

Average CPM

77.53%

Average Fill rate

Smart solution for radio streaming publishers

Smart, intuitive and flexible audio monetisation solution for music streaming platforms to accelerate revenue from their content:

  • Offer real-time ad replacement for mid-rolls and pre-rolls insertion along with an ad server integrated with DSPs to deal on private and open markets, as well as provide direct sales.
  • Detects ad breaks with high precision and exchanges broadcasted on-air commercial break into a targeted set of ads online with positive listening experience for your users.
  • Allows serving audio ads forward and backwards, while the music is playing in the background.
  • Enables integration of your audio content in minutes thanks to innovative technology, no maintenance fees and no installation fees.

Start monetising your audio streams and maximise the revenue of radio stations effortlessly and smoothly today.

Register and integrate
Learn more

Ad type & quality

We offer standardised advertising slots. We accept mp3 files of 44kHz stereo quality, 128kpbs. Length tolerance +/- 1s.

An 8s, 15s, 20s or 30s advertisement played before the expected audio content.

Available with any type of content.

An 8s, 15s, 20s or 30s advertisement played in the middle of listened audio content.

Available in music streaming, podcasts and audiobooks.

The 8s or 15s ad is the first ad in the block,
followed by the 20s and 30s ads.

Choosing the best integration type

It is important to decide which type of station integration will be the best for your station. This will determine the process of adding your radio station and helps you to monetise listeners.

Depending on the player type used by the radio station you can choose from three integration options:

Ad Replacement

Requirements for Publisher:

  • Ad break markers in your stream
  • Upload Ad break marker audio files to AdTonos – Intro and Outro
  • Configured ads.txt
  • For web player – JS tracking code
  • For mobile app – pass Advertising ID
  • Change streaming URL in your player
Learn more

VAST/DAAST integration

Requirements for Publisher:

VAST (Video Ad Serving Template) is the most popular standard for exchanging information about ads. Although initially it was prepared
for video this standard has also been adopted
for audio commercials.

DAAST (Digital Audio Ad Serving Template)
is a format very similar to VAST but specialises
in audio ads.

Learn more

Playlist integration

Requirements for Publisher:

  • A player that supports prepared stacked playlists (e.g. AmplitudeJS)
  • Configured ads.txt
  • For web player – JS tracking code
  • For mobile app – pass Advertising ID
  • Insert pre-roll URL to playlist in your player
  • For Playlist integration, only pre-roll is available.
Learn more

Join our group of recognised publishers around the world

Publisher Dashboard

Register now
Learn more
Register now
Learn more

Data-driven audio stream monetisation

Our publishers have access to a lot of data that allows them to optimise their revenue and achieve better results. We share the report from each campaign launched in your radio station, from direct advertisers as well as all DSP’s.

Publisher report

Revenue calculator

How to start?

To register a new Publisher account please go to the website

Publisher register
Slide 1
Step 1

Type in your email and set up your password. There is no password verification but you will be able to send a password reminder if you get it wrong.

From the list select the country. If your country is not on the list please choose „other”.

Carefully read and accept the Terms of Use and press „Register”

Slide 2
Step 2

Please check your mailbox, you should receive an email with a link to confirm your account. If there is no email from AdTonos within a few minutes please check the spam folder or go back to the signup page to resend the activation link.

Click on the activation link.

Slide 3
Step 3

Fill in the required information:
Profile Settings / Station Settings / Company Details
Payment & Currency Settings / Add your radio stations, application or music streaming platform.

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Audio, radio & podcasts rules!

Slide 1
United Kingdom
89%

of the adult (15+) UK population listen to the radio each week

67%

of the population tune in to digital radio every week

50%

of adults in the UK have listened to a podcast**

988mil

total average number of weekly hours listened to the radio

Source: RAJAR / Ipsos MORI / RSMB, Rajar Data Release Quarter 1, 2020 **Ofcom podcast survey, April 2021

Slide 2
United States of America
83%

of Americans (+12) listened to terrestrial radio in a given week

62%

62% of Americans (+12) have listened to online audio in the past week

57%

of people (+12) have listened to a Podcast in 2021, at least once

41%

of Americans (+12) have listened to a podcast in the past month

Source: Pew Research Center, June 2021, Infinite Dial 2021

Slide 3
Europe
84%

of the European adult population listen to radio weekly

79%

of European youth population listen to radio weekly

207.2

million euros the value of advertising investments in the podcast format is expected to reach in 2023

Source: The European Broadcasting Union released a report “Audience Trends: Radio.2021”, July 2021
Statista, Podcast advertising spending in Europe from 2018 to 2023, May 2021

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Let’s talk!