AdTonos digital audio advertising platform gives your brand the opportunity to share your brand’s message in podcasts.

Our audio ads are played on the largest, most recognisable audio streams across the UK&Europe, the United States, India and the LATAM.

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Meet AdTonos

tonōs /ˈto.noːs / : latin: tone, sound pitch, musical scale

A platform and marketplace for digital audio advertising changing the game
and reaching around the globe

60 021 713

Unique Listeners Monthly

634 041 100

Available Playouts Monthly

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We serve millions VAST/DAAST requests daily to monetise static audio content.

Audience Targeting

Target core listeners worldwide by device, language, localisation and tailor your reach with more than 400 targetable interests and intent segments.

Podcast Attribution

Measure your podcast campaign’s performance based on the percentage of listeners who visit your website thanks to our Audiopixel solution.

Content Targeting

From music, business and automotive to sport, target your message based on topics covered in podcast episodes. Create alignment between your brand and the content.

Ad type & quality

We offer standardised advertising slots. We accept mp3 files of 44kHz stereo quality, 128kpbs. Length tolerance +/- 1s.

An 8s, 15s, 20s or 30s advertisement played before the expected audio content.

Available with any type of content.

An 8s, 15s, 20s or 30s advertisement played in the middle of listened audio content.

Available in music streaming, podcasts and audiobooks.

The 8s or 15s ad is the first ad in the block,
followed by the 20s and 30s ads.

Advertiser Dashboard

  • KPI – the most important KPIs are at the top
    of your home screen
  • Direct campaigns or DSP campaigns – you can launch your campaign directly or import from DSP
  • Integrations – Audiopixel integration for remarketing or performance tracking
  • Orders & billing – latest invoices, payments and orders
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All AdTonos advertiser features

Programmatic

Programmatic sales through our integration with more than 21 DSPs.

List of integrated DSP

Self-service

Self-service dashboard for your sales team

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Direct sales

Direct sales through our partnerships with the largest media buyers worldwide

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Join publishers that accelerate thier revenue using AdTonos

How to start?

If you have an account on our platform and an audio slot has been prepared, 10 minutes is enough time
to upload it to the platform and set up all of the campaign parameters.

The campaign order will be generated automatically, and after paying for it, the campaign will be accepted and broadcast. At the end of the month, you can download the invoice for the campaign directly
from the platform using your profile.

Self-service

On AdTonos you can launch any digital audio campaign at any time. Sign up now, upload your creative (contact us if you need one), set the campaign options and you are good to go!

Managed-service

We are always happy to help our clients. If you want us to assist in creating your campaigns, please contact us.

Or maybe you want to use a different DSP platform? We are happy to help you launch your campaign on one of the 15 DSP platforms we are integrated with.

Join brands that enjoy using AdTonos

Podcast campaigns drive an average 96% lift in web traffic – 3x greater than the industry average for podcast advertising effectiveness

Source: NPR All Podcast Listener Survey, April 2019,, 2. Podsights, 2020, 3. Barometric Historical Benchmark 2020.

Return sponsors see an even greater lift — conversion rates for returning sponsors on subsequent campaigns performed 21% above NPR benchmarks

Source: NPR All Podcast Listener Survey, April 2019,, 2. Podsights, 2020, 3. Barometric Historical Benchmark 2020.

NPR found 61% of their listening audience prefers to buy from brands that sponsor their content

Source: NPR All Podcast Listener Survey, April 2019,, 2. Podsights, 2020, 3. Barometric Historical Benchmark 2020.

Audio, radio & podcasts rules!

Slide 1
United Kingdom
89%

of the adult (15+) UK population listen to the radio each week

67%

of the population tune in to digital radio every week

50%

of adults in the UK have listened to a podcast**

988mil

total average number of weekly hours listened to the radio

Source: RAJAR / Ipsos MORI / RSMB, Rajar Data Release Quarter 1, 2020 **Ofcom podcast survey, April 2021

Slide 2
United States of America
83%

of Americans (+12) listened to terrestrial radio in a given week

62%

62% of Americans (+12) have listened to online audio in the past week

57%

of people (+12) have listened to a Podcast in 2021, at least once

41%

of Americans (+12) have listened to a podcast in the past month

Source: Pew Research Center, June 2021, Infinite Dial 2021

Slide 3
Europe
84%

of the European adult population listen to radio weekly

79%

of European youth population listen to radio weekly

207.2

million euros the value of advertising investments in the podcast format is expected to reach in 2023

Source: The European Broadcasting Union released a report “Audience Trends: Radio.2021”, July 2021
Statista, Podcast advertising spending in Europe from 2018 to 2023, May 2021

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