Connect your brand to the right audience and engage with innovative results-oriented audio ads

We serve targeted and measurable audio campaigns worldwide
and allow you to measure their effectiveness.

Advertiser
Publisher
Advertiser
Publisher

AdTonos Audiopixel™

Cutting-edge method of measuring user engagement in the audio channel. We are able to help you track your audio campaign performance from ad playout to website visits.

Audiopixel is easy to integrate with Google Analytics or Google Tag Manager to have the campaign overview in one place.

AdTonos offers advertisers methods of measuring user engagement in the audio channel. To activate this functionality, embed the tracking pixel on the pages you want to track. Using the data from this source, we will be able to determine how many and which listeners visited your website after hearing the ad.

Audiopixel™ Advanced Conversion Tracking

We are able to track audio campaign performance from ad playout to website visits.
Our proprietary Audiopixel™ technology allows you to measure the effects of the campaign in real-time. The statistics on the advertiser’s dashboard are available from the moment the first playouts are broadcast.

Step 1

User starts listetning

Step 2

Our server plays targeted radio ad

Step 3

User opens advertised website

Learn more

Audiopixel™ Dynamic Remarketing

We are also able to run remarketing campaigns. We can address all of the advertiser’s visitors with one campaign or play different ads depending on the product that was viewed. We can also remarket audiences with dynamic creatives.

Step 1

User visits advertisr’s website

Step 2

User starts to listen

Step 3

Our server plays targeted radio ad

Learn more

Detailed Audiopixel™ Report

Timestamp

Precise website visit time, up to seconds

External ID

Visitor ID from Google Analytics

Time since playout

Time from playout to website visit

Listener ID

Unique Listener ID

Referrer ID

URLs visited by the listener

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Success stories

Bring your brand to the right audience and engage with innovative results-oriented
audio ads. We serve targeted and measurable audio campaigns that drive sales.

Slide 1
Automotive

Cars available at once

Targeted demographic, locations and Interest

6,69%

Conversion Unique Listeners/Visits

10,64%

Conversion Visits/Leads

Slide 2
Automotive

SUV car for holidays

Targeted demographic, locations and Interest

300 838

Total impacts

107 418

Unique Listeners

Slide 3
Home appliances Market

Home & kitchen

Targeted demographic, locations and Interest

578 745

Total impacts

263 066

Unique Listeners

Slide 4
Banking

Account for business

Targeted demographic, locations and Interest

744 271

Total impacts

264 710

Unique Listeners

Slide 5
Courier services

Courier shipments

Targeted demographic, locations and Interest

11,99%

Conversion Unique Listeners/Visits

10,47%

Conversion Visits/Leads

Slide 6
Courier services

Promotional lottery

Targeted demographic, locations and Interest

6,18%

Conversion Unique Listeners/Visits

38,67%

Conversion Visits/Leads

Slide 7
Courier services

Parcel lockers

Targeted demographic, locations and Interest

997 837

Total impacts

303 350

Unique Listeners

Slide 8
Fashion

Black Friday

Targeted demographic, locations and Interest

761 895

Total impacts

335 830

Unique Listeners

Slide 9
Fashion

Cyber Monday

Targeted demographic, locations and Interest

1,93%

Conversion Unique Listeners/Visits

4,84%

Conversion Visits/Leads

Slide 10
Finance

Car Lease

Targeted demographic, locations and Interest

751 691

Total impacts

25,7%

Conversion Visits/Leads

Slide 11
Finance

Personal Loan

Targeted demographic, locations and Interest

511 000

Total impacts

34,00%

Conversion Visits/Leads

Slide 12
Finance

Currency Exchange

Targeted demographic, locations and Interest

280 000

Total impacts

158 417

Unique Listeners

Slide 13
Telecommunications

Internet & TV package

Targeted demographic, locations and Interest

715 000

Total impacts

262 828

Unique Listeners

Slide 14
Telecommunications

Mobile prepaid 1st campaign

Targeted demographic, locations and Interest

1 661 056

Total impacts

428 959

Unique Listeners

Slide 16
Telecommunications

Mobile prepaid 2nd campaign

Targeted demographic, locations and Interest

699 526

Total impacts

237 377

Unique Listeners

Slide 17
Tourism

The country promotion as a holiday travel destination.

Targeted demographic, locations and Interest

2 037 028

Total impacts

452 941

Unique Listeners

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Join brands that enjoy using AdTonos

Audio, radio & podcasts rule!

Slide 1
United Kingdom
89%

of the adult (15+) UK population listen to the radio each week

67%

of the population tune in to digital radio every week

50%

of adults in the UK have listened to a podcast**

988mil

total average number of weekly hours listened to the radio

Source: RAJAR / Ipsos MORI / RSMB, Rajar Data Release Quarter 1, 2020 **Ofcom podcast survey, April 2021

Slide 2
United States of America
83%

of Americans (+12) listened to terrestrial radio in a given week

62%

62% of Americans (+12) have listened to online audio in the past week

57%

of people (+12) have listened to a Podcast in 2021, at least once

41%

of Americans (+12) have listened to a podcast in the past month

Source: Pew Research Center, June 2021, Infinite Dial 2021

Slide 3
Europe
84%

of the European adult population listen to radio weekly

79%

of European youth population listen to radio weekly

207.2

million euros the value of advertising investments in the podcast format is expected to reach in 2023

Source: The European Broadcasting Union released a report “Audience Trends: Radio.2021”, July 2021
Statista, Podcast advertising spending in Europe from 2018 to 2023, May 2021

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