Data-driven audio campaign

Our advertisers have access to a lot of data that allows them to optimise audio campaigns and achieve better results.

Publisher
Advertiser
Advertiser
Publisher

We provide innovative tools to measure the results and effectiveness of every audio campaign and every played ad

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AdTonos offers advertisers …

We share two types of reports: from the campaign launch and from Audiopixel™. For example, our reports include traffic tracking on the advertiser’s website for conversion calculation if integrated and even more options:

Detailed reporting

Measurement and post-campaign analytics help our advertisers to achieve better results and optimise their spendings.

KPI on the dashboard in real-time

The statistics on the advertiser’s dashboard are available from the moment the first playouts are broadcast.

Unparalleled PCA

Via our Audiopixel, we can measure the web traffic generated from ads we play.
Great insight into campaign performance, unique listeners and integration with Google Analytics IDs.

Integrations

Audiopixel can be easily integrated with Google Analytics or Google Tag Manager for remarketing or performance tracking.

Detailed Campaign Reports

At any time you can check your spendings and campaign results and generate a report, just select the date range and press the button Download CSV. The report will be sent to your email address
within 30 minutes. Each report contains the following information:

  • Timestamp – precise playout time, up to milliseconds
  • Publisher – the name of the Publisher that played the ad
  • Position – average position (bidding result)
  • Listener ID – Unique Listener ID
  • Visits – number of visits on advertiser website by that listener
  • Device – a type of device (mobile, smart-speaker, desktop)
  • Language – device language
  • Country – listener country location
  • City – listener city location
Download sample report

Meet Audiopixel™- our proprietary technology for tracking audio campaigns

We measure the performance of your audio campaign

  • We can track the traffic on your website and evaluate the effectiveness
    of the audio campaign; from the moment the audio ad is played to the listener until they visit your website.
  • Audiopixel™ can be easily integrated with Google Analytics or Google Tag Manager so that campaign results from all advertising channels are available in one place.
  • Thanks to Audiopixel™, we are also able to remarket and play the same audio campaign to everyone who visited your website. We can also play targeted audio ads to different groups of website visitors who are looking at a specific product.
Download sample report

How does Audiopixel™ work?
Advanced Conversion Tracking

We can track audio campaign performance from ad playout to website visits.
Our proprietary Audiopixel™ technology allows you to measure the effects of the campaign in real-time. The statistics on the advertiser’s dashboard are available from the moment the first playouts are broadcast.

Step 1

User starts listetning

Step 2

Our server plays targeted audio ad

Step 3

User opens advertised website

Learn more

Audiopixel™ Dynamic Remarketing

We are also able to run remarketing campaigns. We can address all of the advertiser’s visitors with one campaign or play different ads depending on the product that was viewed. We can also remarket audiences with dynamic creatives.

Step 1

User visits advertisr’s website

Step 2

User starts to listen

Step 3

Our server plays targeted audio ad

Learn more

Detailed Audiopixel™ Report

Timestamp

Precise website visit time, up to seconds

External ID

Visitor ID from Google Analytics

Time since playout

Time from playout to website visit

Listener ID

Unique Listener ID

Referrer ID

URLs visited by the listener

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Start campaign
Request meeting
Start campaign

Discover our customer’s campaign results

Bring your brand to the right audience and engage with innovative results-oriented
audio ads. We serve targeted and measurable audio campaigns that drive sales.

Slide 1
Automotive

Cars available at once

Targeted demographic, locations and Interest

6,69%

Conversion Unique Listeners/Visits

10,64%

Conversion Visits/Leads

Slide 2
Automotive

SUV car for holidays

Targeted demographic, locations and Interest

300 838

Total impacts

107 418

Unique Listeners

Slide 3
Home appliances Market

Home & kitchen

Targeted demographic, locations and Interest

578 745

Total impacts

263 066

Unique Listeners

Slide 4
Banking

Account for business

Targeted demographic, locations and Interest

744 271

Total impacts

264 710

Unique Listeners

Slide 5
Courier services

Courier shipments

Targeted demographic, locations and Interest

11,99%

Conversion Unique Listeners/Visits

10,47%

Conversion Visits/Leads

Slide 6
Courier services

Promotional lottery

Targeted demographic, locations and Interest

6,18%

Conversion Unique Listeners/Visits

38,67%

Conversion Visits/Leads

Slide 7
Courier services

Parcel lockers

Targeted demographic, locations and Interest

997 837

Total impacts

303 350

Unique Listeners

Slide 8
Fashion

Black Friday

Targeted demographic, locations and Interest

761 895

Total impacts

335 830

Unique Listeners

Slide 9
Fashion

Cyber Monday

Targeted demographic, locations and Interest

1,93%

Conversion Unique Listeners/Visits

4,84%

Conversion Visits/Leads

Slide 10
Finance

Car Lease

Targeted demographic, locations and Interest

751 691

Total impacts

25,7%

Conversion Visits/Leads

Slide 11
Finance

Personal Loan

Targeted demographic, locations and Interest

511 000

Total impacts

34,00%

Conversion Visits/Leads

Slide 12
Finance

Currency Exchange

Targeted demographic, locations and Interest

280 000

Total impacts

158 417

Unique Listeners

Slide 13
Telecommunications

Internet & TV package

Targeted demographic, locations and Interest

715 000

Total impacts

262 828

Unique Listeners

Slide 14
Telecommunications

Mobile prepaid 1st campaign

Targeted demographic, locations and Interest

1 661 056

Total impacts

428 959

Unique Listeners

Slide 16
Telecommunications

Mobile prepaid 2nd campaign

Targeted demographic, locations and Interest

699 526

Total impacts

237 377

Unique Listeners

Slide 17
Tourism

The country promotion as a holiday travel destination.

Targeted demographic, locations and Interest

2 037 028

Total impacts

452 941

Unique Listeners

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