Did you know that one in three esports fans report having better brand perceptions following good esports sponsorship? As an added bonus, esports fans generally appreciate the need for sponsorship to keep the esports industry afloat. It is unlikely that sponsorships will be viewed negatively, or that damage to a sponsor’s reputation will occur. But
AdTonos' CEO and Founder Michal Marcinik was recently featured in Marketing Brew's article titled "Brands are finding new ways to advertise in your car". In the article, Michal Marcinik talks about his recent pitches to automotive brands and their interest in in-car voice campaigns. He also mentions his work with a programmatic OOH company in
Written by Paul Smith, SVP of Commercial, AdTonos This past Halloween, we explored the importance of audio when it comes to inspiring dread and, specifically, how horror films use sound to create an atmosphere of fear, tension, and apprehension. Sound has the power to make us feel: if we consider the range of audio media available to
Music is a powerful thing; it can start movements, subcultures, art forms and can transform communities for the better. Hip Hop is no different! Hip Hop: A Brief History But just what is Hip Hop? Hip Hop culture is made up of 4 or 5 pillars. Some include MCing, DJing, Breakdancing, Graffiti and Knowledge as
Written by Kasia Bargielska, AdTonos CMO and Co-Founder With over 25 years’ work experience, 20+ as a marketing leader in the tech industry and in more than one industry-leading startup, I’ve had to create order out of chaos. I’ve had to persevere through world-changing geopolitical struggles, 3 financial crises, a global pandemic, and personal life
Digital audio advertising platform and one of the fastest-growing companies in the advertising industry AdTonos has launched YoursTruly, an interactive and actionable solution for audio advertising, where the listener can interact with the ad creative by voice in real-time. YoursTruly On Tuesday 8 November AdTonos hosted a hybrid 80s-themed event in London’s Canary Wharf to celebrate the
A new era of interactivity for audio advertising On November 8, AdTonos hosted an exclusive product launch event for YoursTruly to celebrate the best of what today’s adtech has to offer. The event provided industry leaders insight into the new era of audio advertising and interactive voice solutions. We had the great pleasure
Digital audio advertising platform AdTonos has this week launched YoursTruly – a new audio advertising solution that allows listeners to interact with ad creative by voice, in real-time. The technology integrates with both Amazon Alexa and Google Assistant, working on smart speakers and most Android mobile phones. Listeners can respond to an ad in real
BOO! Looking for a fright for tonight, the very night of Halloween? Then we’re treating you to a list of our favourite songs. But it IS Halloween afterall… As no Halloween is complete without a trick or two, not all of the titles below are what they seem! Click on them all - if you
Written by Paul Smith, SVP of Commercial, AdTonos The tagline for Ridley Scott’s Alien, as the title recalls, is: “In space, no one can hear you scream.” It’s one that implies isolation, and moreover, persecution without the hope of salvation. But if you’ve ever turned off the sound of a horror film – perhaps in the
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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