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Brand Perception and Gaming: Lessons from Esports

Did you know that one in three esports fans report having better brand perceptions following good esports sponsorship? As an added bonus, esports fans generally appreciate the need for sponsorship to keep the esports industry afloat. It is unlikely that sponsorships will be viewed negatively, or that damage to a sponsor’s reputation will occur. But

By |2023-01-05T12:01:27+00:00December 20th, 2022|From the market|Comments Off on Brand Perception and Gaming: Lessons from Esports

Marketing Brew: Brands are finding new ways to advertise in your car

AdTonos' CEO and Founder Michal Marcinik was recently featured in Marketing Brew's article titled "Brands are finding new ways to advertise in your car". In the article, Michal Marcinik talks about his recent pitches to automotive brands and their interest in in-car voice campaigns. He also mentions his work with a programmatic OOH company in

By |2023-01-05T12:00:29+00:00December 15th, 2022|In the media|Comments Off on Marketing Brew: Brands are finding new ways to advertise in your car

Hearing and feeling

Written by Paul Smith, SVP of Commercial, AdTonos This past Halloween, we explored the importance of audio when it comes to inspiring dread and, specifically, how horror films use sound to create an atmosphere of fear, tension, and apprehension. Sound has the power to make us feel: if we consider the range of audio media available to

By |2023-01-05T12:00:40+00:00December 12th, 2022|From the market, News|Comments Off on Hearing and feeling

November is Hip Hop History Month!

Music is a powerful thing; it can start movements, subcultures, art forms and can transform communities for the better. Hip Hop is no different!  Hip Hop: A Brief History  But just what is Hip Hop? Hip Hop culture is made up of 4 or 5 pillars. Some include MCing, DJing, Breakdancing, Graffiti and Knowledge as

By |2022-11-22T10:00:02+00:00November 15th, 2022|Uncategorized|Comments Off on November is Hip Hop History Month!

How to Succeed in Startups: A Guide for Women

Written by Kasia Bargielska, AdTonos CMO and Co-Founder With over 25 years’ work experience, 20+ as a marketing leader in the tech industry and in more than one industry-leading startup, I’ve had to create order out of chaos. I’ve had to persevere through world-changing geopolitical struggles, 3 financial crises, a global pandemic, and personal life

By |2022-11-15T11:49:54+00:00November 14th, 2022|Uncategorized|0 Comments

Mediashotz: AdTonos heralds age of talking to ads with YoursTruly launch

Digital audio advertising platform and one of the fastest-growing companies in the advertising industry AdTonos has launched YoursTruly, an interactive and actionable solution for audio advertising, where the listener can interact with the ad creative by voice in real-time. YoursTruly On Tuesday 8 November AdTonos hosted a hybrid 80s-themed event in London’s Canary Wharf to celebrate the

By |2022-11-15T12:42:42+00:00November 10th, 2022|Uncategorized|0 Comments

Thank you for joining our YoursTruly Event!

A new era of interactivity for audio advertising On November 8, AdTonos hosted an exclusive product launch event for YoursTruly to celebrate the best of what today’s adtech has to offer. The event provided industry leaders insight into the new era of audio advertising and interactive voice solutions.  We had the great pleasure

By |2022-12-19T14:59:42+00:00November 9th, 2022|Uncategorized|0 Comments

InPress Online: New form of audio advertising lets listeners talk back to the ads

Digital audio advertising platform AdTonos has this week launched YoursTruly – a new audio advertising solution that allows listeners to interact with ad creative by voice, in real-time. The technology integrates with both Amazon Alexa and Google Assistant, working on smart speakers and most Android mobile phones. Listeners can respond to an ad in real

By |2022-11-15T12:39:10+00:00November 4th, 2022|Uncategorized|0 Comments

Wishing You a Spooky Halloween!

BOO! Looking for a fright for tonight, the very night of Halloween? Then we’re treating you to a list of our favourite songs. But it IS Halloween afterall… As no Halloween is complete without a trick or two, not all of the titles below are what they seem! Click on them all - if you

By |2022-11-15T11:52:56+00:00October 31st, 2022|Uncategorized|0 Comments

What happens when no one can hear you scream

Written by Paul Smith, SVP of Commercial, AdTonos The tagline for Ridley Scott’s Alien, as the title recalls, is: “In space, no one can hear you scream.” It’s one that implies isolation, and moreover, persecution without the hope of salvation. But if you’ve ever turned off the sound of a horror film – perhaps in the

By |2023-01-05T12:00:48+00:00October 25th, 2022|From the market, News|Comments Off on What happens when no one can hear you scream
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