Now you can talk to the ads you hear!

Welcome to the new world of audio advertising.

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Meet YoursTruly TM

Welcome to the new world of audio advertising where your customers can interact with your ads by voice

Interactive and actionable audio ads containing a verbal call-to-action via smart speakers and voice assistants

With our leading-edge technology based on AI and third-partydata you can:

  • serve interactive radio ads on smart speakers and via voice assistants
  • target them to specific audience segments
  • measure the conversion and campaign performance in real-time
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Featured in

Smart speakers and voice assistants

Source: Statista, April 16, 2021 The Infinite Dial, Edison Research (2020) Business Insider, January 7, 2020

320 million smart speakers installed globally in 2020. This number is forecast to grow
to 640 million by 2024

32% of the UK population claim to own voice-activated speaker

45% of US households claim to own at least one a voice-activated speaker

Google Assistant can be installed on 500 million to 1 billion devices

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The innovative technology designed to empower brands and enhance their offering

  • highly personalised audio campaigns based on real-time data (e.g. weather, location, time)
  • advanced targeting options
    remarketing
  • full measurability of the purchase funnel and campaign performance
  • listening statistics online
  • reports in real-time, available 24/7 on the advertiser dashboard
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It works on

Echo

all Echo devices or any smart speaker that has Alexa enabled

Google Home

all Google Home devices or any smart speaker that has Google Assistant enabled.

Android and Google Assistant

All mobile phones with Android and Google Assistant turned on.

iPhones with Alexa App.

iPhones or android phones with an active Alexa App.

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YoursTrulyTM Interactive Audio Ad Workflow

Step 1

The listener starts to listen to their favourite radio station on a smart speaker or mobile

Step 2

The radio  station starts to broadcast an ad break and the first ad in the row is interactive – has a special interaction trigger

Step 3

The listener reacts to the ad by saying one of two voice commands

Step 4

The process of interaction between voice assistant and listener starts

Type of Listener Actions

Availability request

During the interaction, the voice assistant asks for the listener’s mobile number to send a link to the calendar for convenient booking.

Information request

In this interaction, the voice assistant asks for the listener’s mobile number to send some information to. It can be a voucher, website link or contact details.

Booking

The complete process of service/appointment booking. The listener has the convenience to select the nearest location based on geodata.

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Usecase example scenario

Booking a test drive at the nearest dealer

Success stories

Connect your brand to the right audience and engage with innovative results-oriented
audio ads. We serve targeted and measurable audio campaigns that drive sales.

Slide 1
Automotive

Cars available at once

Targeted demographic, locations and Interest

6,69%

Conversion Unique Listeners/Visits

10,64%

Conversion Visits/Leads

Slide 2
Automotive

SUV car for holidays

Targeted demographic, locations and Interest

300 838

Total impacts

107 418

Unique Listeners

Slide 3
Home appliances Market

Home & kitchen

Targeted demographic, locations and Interest

578 745

Total impacts

263 066

Unique Listeners

Slide 4
Banking

Account for business

Targeted demographic, locations and Interest

744 271

Total impacts

264 710

Unique Listeners

Slide 5
Courier services

Courier shipments

Targeted demographic, locations and Interest

11,99%

Conversion Unique Listeners/Visits

10,47%

Conversion Visits/Leads

Slide 6
Courier services

Promotional lottery

Targeted demographic, locations and Interest

6,18%

Conversion Unique Listeners/Visits

38,67%

Conversion Visits/Leads

Slide 7
Courier services

Parcel lockers

Targeted demographic, locations and Interest

997 837

Total impacts

303 350

Unique Listeners

Slide 8
Fashion

Black Friday

Targeted demographic, locations and Interest

761 895

Total impacts

335 830

Unique Listeners

Slide 9
Fashion

Cyber Monday

Targeted demographic, locations and Interest

1,93%

Conversion Unique Listeners/Visits

4,84%

Conversion Visits/Leads

Slide 10
Finance

Car Lease

Targeted demographic, locations and Interest

751 691

Total impacts

25,7%

Conversion Visits/Leads

Slide 11
Finance

Personal Loan

Targeted demographic, locations and Interest

511 000

Total impacts

34,00%

Conversion Visits/Leads

Slide 12
Finance

Currency Exchange

Targeted demographic, locations and Interest

280 000

Total impacts

158 417

Unique Listeners

Slide 13
Telecommunications

Internet & TV package

Targeted demographic, locations and Interest

715 000

Total impacts

262 828

Unique Listeners

Slide 14
Telecommunications

Mobile prepaid 1st campaign

Targeted demographic, locations and Interest

1 661 056

Total impacts

428 959

Unique Listeners

Slide 16
Telecommunications

Mobile prepaid 2nd campaign

Targeted demographic, locations and Interest

699 526

Total impacts

237 377

Unique Listeners

Slide 17
Tourism

The country promotion as a holiday travel destination.

Targeted demographic, locations and Interest

2 037 028

Total impacts

452 941

Unique Listeners

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Different groups to target to

Gen Z

Constantly on the move

Geeks

Tech-savvy, excited about innovation

Millennials

Active, heavily commuting

Boomers

While they spend their time at home

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Available targeting criteria:

  • Interests
  • Shopping intent
  • Brand exposure
  • Events and custom segments like Millennials, Christmas, etc.
  • Age
  • Gender
  • Country
  • City
  • Device type

“V-Comm is the next big “comm”

V-Comm, or voice commerce, offers early glimpses of a common adoption point into IoT-based sales

Already platforms allowing purchases via smart speakers

AdTonos-audio chatbots within radio station ad break enabling sign-ups, downloads, bookings…

Technology reduces friction and the path to purchase and will allow for more shopping ‘micro moments’ – instant, impulse purchases without the need to dedicate time to shopping”

Source: OMG UK Futures latest report, “The Future of Shopping”, December 2020

“Rise of Audio Chatbots

Ads that play out within audio streams, but upon ‘invocation’ can open out into an interactive voice experience

AdTonos platform the early player in this space

First ad break in break contains a call to action to which users must verbally respond

Experience opens out into a series of verbal interactions, via straight decision tree of questions, resulting in an action eg. sign-up for further information.”

Source: OMG’s Omnicom UK report, “Audio Future”, August 2020

Alexa

If you have an Alexa enabled smart speaker, click the link below to get the skill and testing instructions.

Alexa Demo

Google Assistant

If you have a Google Assistant enabled smart speaker or Google Home smart speaker or Android mobile, contact us to get a link to the demo.

Request demo