Meet YoursTruly TM
Welcome to the new world of audio advertising where your customers can interact with your ads by voice
Interactive audio ads containing a verbal call-to-action via smart speakers and voice assistants
With our leading-edge technology based on AI and third-partydata you can:
- serve interactive radio ads on smart speakers and via voice assistants
- target them to specific audience segments
- measure the conversion and campaign performance in real-time
Featured in
Smart speakers and voice assistants
Source: Statista, April 16, 2021 The Infinite Dial, Edison Research (2020) Business Insider, January 7, 2020
320 million smart speakers installed globally in 2020. This number is forecast to grow
to 640 million by 2024
32% of the UK population claim to own voice-activated speaker
45% of US households claim to own at least one a voice-activated speaker
Google Assistant can be installed on 500 million to 1 billion devices
The innovative technology designed to empower brands and enhance their offering
- highly personalised audio campaigns based on real-time data (e.g. weather, location, time)
- advanced targeting options
remarketing - full measurability of the purchase funnel and campaign performance
- listening statistics online
- reports in real-time, available 24/7 on the advertiser dashboard
It works on
Echo
all Echo devices or any smart speaker that has Alexa enabled
iPhones with Alexa App.
iPhones or android phones with an active Alexa App.
YoursTrulyTM Interactive Audio Ad Workflow
Step 1
The listener starts to listen to their favourite radio station on a smart speaker or mobile
Step 2
The radio station starts to broadcast an ad break and the first ad in the row is interactive – has a special interaction trigger
Step 3
The listener reacts to the ad by saying one of two voice commands
Step 4
The process of interaction between voice assistant and listener starts
Type of Listener Actions
Availability request
During the interaction, the voice assistant asks for the listener’s mobile number to send a link to the calendar for convenient booking.
Information request
In this interaction, the voice assistant asks for the listener’s mobile number to send some information to. It can be a voucher, website link or contact details.
Booking
The complete process of service/appointment booking. The listener has the convenience to select the nearest location based on geodata.
Usecase example scenario
Booking a test drive at the nearest dealer
Success stories
Connect your brand to the right audience and engage with innovative results-oriented
audio ads. We serve targeted and measurable audio campaigns that drive sales.
Different groups to target to
Gen Z
Constantly on the move
Geeks
Tech-savvy, excited about innovation
Millennials
Active, heavily commuting
Boomers
While they spend their time at home
Available targeting criteria:
- Interests
- Shopping intent
- Brand exposure
- Events and custom segments like Millennials, Christmas, etc.
- Age
- Gender
- Country
- City
- Device type
“V-Comm is the next big “comm”
V-Comm, or voice commerce, offers early glimpses of a common adoption point into IoT-based sales
Already platforms allowing purchases via smart speakers
AdTonos-audio chatbots within radio station ad break enabling sign-ups, downloads, bookings…
Technology reduces friction and the path to purchase and will allow for more shopping ‘micro moments’ – instant, impulse purchases without the need to dedicate time to shopping”
“Rise of Audio Chatbots
Ads that play out within audio streams, but upon ‘invocation’ can open out into an interactive voice experience
AdTonos platform the early player in this space
First ad break in break contains a call to action to which users must verbally respond
Experience opens out into a series of verbal interactions, via straight decision tree of questions, resulting in an action eg. sign-up for further information.”
