AdTonos blog
Cannes Lions: A One-Second Audio Ad Takes the Grand Prix
At Cannes Lions, the global advertising and communications industry gathers to celebrate the very best in creative work. It's a
From Jingles to Journeys: How Audio Advertising Evolved
In the early 2000s, audio advertising was confined mainly to traditional radio. Brands bought airtime, played catchy jingles or 30-second
Ad Revenue Growth Ahead: WPP Media Forecasts Resilient Market
In an increasingly unpredictable world, where economic turbulence and political uncertainty have become the norm, advertising remains a resilient pillar
Podcast Advertising: Where Attention Meets Trust
As the digital advertising landscape continues to evolve, podcasting stands out as a unique medium: one where both attention and
IAB Guide: Measuring Digital Audio in Media Mix
Digital audio is one of the most engaging and rapidly growing formats in today’s media landscape. Yet, when it comes to ad spend, it
IAB Guide: Measuring Digital Audio in Media Mix
Digital audio is one of the most engaging and rapidly growing formats in today’s media landscape. Yet, when
Podcast Ads Drive Twice the Audience Impact
Podcasting Power: What the Latest Data Tells Us Podcasting continues to prove its power, not just as a
Programmatic Curation: Why it matters?
In the ever-evolving digital advertising landscape, programmatic curation has emerged as one of the most transformative forces in
Why Podcast Ads Are Just Getting Started?
Podcasting is no longer a single-format medium. It has evolved into a fluid, multi-format experience that follows listeners across various contexts, platforms, and moments in
UK Surpasses U.S. in Weekly Online Audio Reach
The digital audio revolution is accelerating, and the UK is now at its forefront. According to The Infinite Dial UK 2025 report, produced by Edison
AI in Programmatic Audio: Smarter Targeting, Better Results
In recent years, artificial intelligence (AI) has moved from the periphery to the core of digital advertising, and nowhere is its impact more profound than
America’s Audio Habits Reach New Heights
The first quarter of 2025 marked a major milestone for the audio industry in the U.S. Americans are now spending nearly four hours a day with audio content.
Maximise Reach & Privacy for Podcast & Mobile Audio
We’re excited to share that AdTonos has been featured in ExchangeWire’s latest article, highlighting our groundbreaking partnership with NumberEight. This collaboration marks a significant advancement
Smarter Audio Ads: AdTonos and NumberEight Go ID-Less
In a groundbreaking move for digital audio advertising, AdTonos has joined forces with NumberEight to revolutionise targeted advertising in podcasts and mobile audio. This partnership
