2 076 315 916
Total of played audio ads
Podcast ads market
Smart solution for podcast publishers and aggregators
Smart, intuitive and flexible audio monetisation solution for podcast and audiobook to accelerate revenue from their content:
- Offer real-time ad replacement for mid-rolls and pre-rolls insertion along with an ad server integrated with DSPs to deal on private and open markets, as well as provide direct sales.
- Detects ad breaks with high precision and exchanges broadcasted on-air commercial break into a targeted set of ads online with positive listening experience for your users.
- Allows serving audio ads forward and backwards, while the music is playing in the background.
- Enables integration of your audio content in minutes thanks to innovative technology, no maintenance fees and no installation fees.
Start monetising your audio streams and maximise the revenue of podcasts and audiobooks effortlessly and smoothly today.
Ad type & quality
We offer standardised advertising slots. We accept mp3 files of 44kHz stereo quality, 128kpbs. Length tolerance +/- 1s.
An 8s, 15s, 20s or 30s advertisement played before the expected audio content.
Available with any type of content.
An 8s, 15s, 20s or 30s advertisement played in the middle of listened audio content.
Available in music streaming, podcasts and audiobooks.
The 8s or 15s ad is the first ad in the block,
followed by the 20s and 30s ads.
Choosing the best integration type
It is important to decide which type of integration will be the best for podcast or audiobook platforms. This will determine the process of adding your podcast or audiobook and helps you to monetise listeners.
Depending on the player type used by the podcast or audiobook you can choose from three integration options:
Requirements for Publisher:
VAST (Video Ad Serving Template) is the most popular standard for exchanging information about ads. Although initially it was prepared
for video this standard has also been adopted
for audio commercials.
DAAST (Digital Audio Ad Serving Template)
is a format very similar to VAST but specialises
in audio ads.
Requirements for Publisher:
- A player that supports prepared stacked playlists (e.g. AmplitudeJS)
- Configured ads.txt
- For web player – JS tracking code
- For mobile app – pass Advertising ID
- Insert pre-roll URL to playlist in your player
- For Playlist integration only Pre-roll is available.
Join our group of recognised publishers around the world
How to start?
To register a new Publisher account please go to the website
Type in your email and set up your password. There is no password verification but you will be able to send a password reminder if you get it wrong.
From the list select the country. If your country is not on the list please choose „other”.
Please check your mailbox, you should receive an email with a link to confirm your account. If there is no email from AdTonos within a few minutes please check the spam folder or go back to the signup page to resend the activation link.
Click on the activation link.
Fill in the required information:
Profile Settings / Station Settings / Company Details
Payment & Currency Settings / Add your radio stations, application or music streaming platform.
Audio, radio & podcasts rule!
of the adult (15+) UK population listen to the radio each week
of the population tune in to digital radio every week
of adults in the UK have listened to a podcast**
total average number of weekly hours listened to the radio
Source: RAJAR / Ipsos MORI / RSMB, Rajar Data Release Quarter 1, 2020 **Ofcom podcast survey, April 2021
of Americans (+12) listened to terrestrial radio in a given week
62% of Americans (+12) have listened to online audio in the past week
of people (+12) have listened to a Podcast in 2021, at least once
of Americans (+12) have listened to a podcast in the past month
Source: Pew Research Center, June 2021, Infinite Dial 2021
of the European adult population listen to radio weekly
of European youth population listen to radio weekly
million euros the value of advertising investments in the podcast format is expected to reach in 2023
Source: The European Broadcasting Union released a report “Audience Trends: Radio.2021”, July 2021
Statista, Podcast advertising spending in Europe from 2018 to 2023, May 2021