ADTONOS
Bringing the power of adwords targeting to radio.
(tonōs: latin: tone, sound pitch, musical scale)
Unparallel listener experience and targeting features
COST PER LISTENER
Advertisers pay by real reach (number of listeners who heard particular ad), like for clicks!
PRECISE TARGETING
Precise targetting (device, location, listener behaviour, time of day) as obvious as any digital campaign is!
AUDIENCE STATS
Full, detailed statistics of your ads reach and radio audience. Get a real experience of digital era!
CUTTING EDGE UX
Smooth, unnoticeable to listener ad exchange done in with laser-precision, no more random ad injection!
15%
Digital Audio Advertising
Share of planned advertising budgets in 2018
50
minutes spent daily on online radio in us
157
Milion online radio listeners in US
90%
Radio Reach
Among millenials target group, UK
AdTonos solution for online radio broadcast, replaces on-air commercial break content with targeted advertisements changing spray-and-pray ATL ads into pay-per-play performance marketing
VOICE FROM THE MARKET
Mark Barber
Radiocentre
RADIO IS NOW PART OF A MUCH WIDER AUDIO ECOLOGY
The rise of new audio formats, such as on-demand streamed music services, mean that listeners have more options than ever before. You can almost get anything at any time.
The Radio Advertising Bureau, underlines the power of audio advertising which is believed to be an incredibly powerful communications tool and music plays important role in this.
Scott Cunningham
Internet Advertising Bureau
WE MESSED UP! WE LOST TRACK OF USER EXPERIENCE.
Founder of The Interactive Advertising Bureau, the single most important authority on ad standards, recently released a statement admitting that “we messed up. […] we lost track of the user experience”.
Advertisers have found out: where bad user experience exists, poor advertising result is measured.
Using ad injection or pre-roll, as a form of audio advertising is not a solution due to poor listener experience.
FOR ADVERTISERS
PAY PER LISTENER
We know that advertisers like to pay for real reach. In AdTonos we bill for single ad played to single listener.
GET DETAILED INSIGHT
At AdTonos we answer ``where, what, to whom, how often and for how much`` questions at a mouse click.
TARGET YOUR RADIO AD
We support brands to emerge as relevant, just in time in front of desired audience.
GET PROGRAMMATIC AUDIO ADS
It is not only about advertising cost optimalization, but high advertising ROI.
START RADIO ADVERTISING WITH LOW BUDGET
We enable our advertisers to launch radio campaign with as little as 100$.
CAP YOUR AD IMPRESSIONS
We protect our customers' brands fresh and dynamic image.
ADVERTISER DASHBOARD
Set up your campaign in seconds. Define targeting options like location, device, language, listener interests and other. Order new audio ad to be recorded if you don’t have one yet and decide if you want your ad to be played as first in a row. Browse through ads airplay stats to check and compare audience, average cost per play or playout average position between your campaigns. Check your account balance to make sure your campaigns run continuously and download your monthly invoice with one click.
FOR RADIO STATIONS
CONNECT YOUR RADIO IN 37 SEC
We simplified the integration process to HTML copy+paste installation.
MONETIZE YOUR STREAM
It is cruicial for every company to have every product balance positive.
SAVE YOUR CLOCKS
We know how important radio clocks are, with AdTonos online ads are where they should be.
LIFT YOUR LISTENER EXPERIENCE
AdTonos advertising solution helps radio stations to attract and sustain loyal listeners.
ENABLE SELF-SERVICE FOR YOUR CUSTOMERS
We are sure that self-service in radio advertising saves time.
KEEP YOUR LISTENERS
We help you to reduce listeners switch offs during commercials.
RADIO DASHBOARD
Monitor ads playout on your streaming channels in real time. Browse through detailed statistics with different view scopes. Get fast overview with basic KPI indicators on main screen, as well as detailed information on number of ads played and revenue generated. Easily set up ads preferences to prevent specific type of ads to be played out of your streaming channel. Generate individual AdTonos code to be pasted in your online player html file. Transfer your balance with one click payment request and print invoice from .pdf files.
PARTNERS
