Why it’s a good time to invest in programmatic audio ads – and who can do it
With the COVID-19 pandemic, companies had to adapt...
23 April, 2020
Advertisers pay by real reach (number of listeners who heard particular ad), like for clicks!
Precise targetting (device, location, listener behaviour, time of day) as obvious as any digital campaign is!
Full, detailed statistics of your ads reach and radio audience. Get a real experience of digital era!
Smooth, unnoticeable to listener ad exchange done in with laser-precision, no more random ad injection!
Share of planned advertising budgets in 2020
minutes spent daily on online radio in us
Milion online radio listeners in US
On Programmatic Audio in 2019
Radiocentre
RADIO IS NOW PART OF A MUCH WIDER AUDIO ECOLOGY
The rise of new audio formats, such as on-demand streamed music services, mean that listeners have more options than ever before. You can almost get anything at any time.
The Radio Advertising Bureau, underlines the power of audio advertising which is believed to be an incredibly powerful communications tool and music plays important role in this.
Internet Advertising Bureau
WE MESSED UP! WE LOST TRACK OF USER EXPERIENCE.
Founder of The Interactive Advertising Bureau, the single most important authority on ad standards, recently released a statement admitting that “we messed up. […] we lost track of the user experience”.
Advertisers have found out: where bad user experience exists, poor advertising result is measured.
Using ad injection or pre-roll, as a form of audio advertising is not a solution due to poor listener experience.
We know that advertisers like to pay for real reach. In AdTonos we bill for single ad played to single listener.
At AdTonos we answer ``where, what, to whom, how often and for how much`` questions at a mouse click.
We support brands to emerge as relevant, just in time in front of desired audience.
It is not only about advertising cost optimalization, but high advertising ROI.
We enable our advertisers to launch radio campaign with as little as 100$.
We protect our customers' brands fresh and dynamic image.
Set up your campaign in seconds. Define targeting options like location, device, language, listener interests and other. Order new audio ad to be recorded if you don’t have one yet and decide if you want your ad to be played as first in a row. Browse through ads airplay stats to check and compare audience, average cost per play or playout average position between your campaigns. Check your account balance to make sure your campaigns run continuously and download your monthly invoice with one click.
We simplified the integration process to HTML copy+paste installation.
It is cruicial for every company to have every product balance positive.
We know how important radio clocks are, with AdTonos online ads are where they should be.
AdTonos advertising solution helps radio stations to attract and sustain loyal listeners.
We are sure that self-service in radio advertising saves time.
We help you to reduce listeners switch offs during commercials.
Monitor ads playout on your streaming channels in real time. Browse through detailed statistics with different view scopes. Get fast overview with basic KPI indicators on main screen, as well as detailed information on number of ads played and revenue generated. Easily set up ads preferences to prevent specific type of ads to be played out of your streaming channel. Generate individual AdTonos code to be pasted in your online player html file. Transfer your balance with one click payment request and print invoice from .pdf files.
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