An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items added in the shopping cart in an online store) or to record the user’s browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to remember arbitrary pieces of information that the user previously entered into form fields such as names, addresses, passwords, and credit card numbers (Source: Wikipedia). All other used technologies allow us to communicate with your web browser or, in case of mobile applets between application and our server. Please be advised that term “cookie” refers to cookie and other identifiers.
We are an ad-tech company that focuses on providing unparallel Service and experience to end users. We process information to perform advertising activities. For example, to play audio ads that are relevant to end user’s interests or location. We also may use the information to count the number of playouts (ads played to one end user) or to identify if the end user is unique in terms of ad campaign definition. That data is also processed to merge and relate to publishers, campaigns or other relevant targeting information. Cookies are also used to perform end user opt-out. Each user may have a unique ID assigned for further processing, as for example, to match users’ browser activity with the mobile device based on the probabilistic analysis. It may also be used to match our Service with our partners’ advertising services. Our unique user ID might be matched with data that are processed by our partners to deliver the most relevant advertising. We also may use data and information to detect unusual behaviour that might come from fraudulent bot activities. The user ID is also used during the process of advertising campaign set up by our partners, including price calculation, potential advertising reach or a number of playouts. To help us to continuously offer the best service for our partners we may conduct internal data mining for research purposes and new features development.
|Cookie||UID, CID, LID||AdTonos creates an unique ID for every device that publishes or interacts with AdTonos ads. This also includes tracking cookies, stored locally on user’s device.|
|Mobile profile||IDFA, GAID, MID||Android or iOS mobile phones use mobile advertising profiles to collect information and data about user’s advertising preferences. AdTonos collects and uses that data to perform tailored advertising interactions and targeting.|
|Cross-Device IDs||CDID||To identify the same user across different devices we use Cross-Device IDs that describes probabilistic links between users devices, based on machine learning alghorytms. Thus, the accuracy of that matching might vary due to quality and quantity of processed information.|
|Partner ID||AID, PID||To optimize and enhance users experience from advertising, AdTonos is integrated with multiple advertising, marketing and data processing partners. Each of partners has an unique ID assigned.|
|Browser||AdTonos stores and processes information about interacting device’s browser.|
|Operating system||AdTonos stores and processes information about interacting devices’ operating system, including its default user language.|
|IP Address||AdTonos stores and processes information about IP address of interacting device.|
|Interactions||AdTonos stores and processes information about number of, type and time, of end users interaction on accessed by user mobile applications, webpages and smart speakers.|
|IP Gateway location, Mobile location||AdTonos stores and processes information about IP gataway location (including, but may not be limited to country, city, region and zipcode) or mobile device location data based on truncated GPS coordinates.|
|In order to process full interaction path like direct sales or orders to end users AdTonos stores and processes e-mail address followed by end user consent.|
|Mobile phone number||In order to process full interaction path like direct sales or orders to end users AdTonos stores and processes mobile phone number followed by end user consent.|
|Aggregated profiles||AdTonos is integrated with multiple user data exchange platforms in order to perfom targeted advertising. This results in receiving, collecting and processing information from third parties. The quality and quantity of that information may vary depending on third party, from aggregated profiles to more specific information included in the profile.|
List of our partners that we share cookie IDs can be found here.
If you wish to opt-out from targeted advertising enabled by our Service please read carefully information below.
We ensure that the data we collect and process is in line with high-security standards. We carefully select our partners and one of the selection criteria is the same understanding of data privacy and security. Despite the fact of throughout selection criteria process of our partners, we cannot guarantee that any changes of respective privacy policies has been made on partners’ sites. Please refer to applicable privacy policies on our partners’ websites. We constantly implement and update safety regulations as well as host our data at most renowned data centres like IBM, SoftLayer, AWS or Akamai.
GDPR, Radio Net Media Limited, 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ.