tonōs /ˈto.noːs / : latin: tone, sound pitch, musical scale
A platform and marketplace for digital audio advertising changing the game
and reaching around the globe
Unique Listeners Monthly
Available Playouts Monthly
We serve millions VAST/DAAST requests daily to monetise static audio content
We offer live radio stream monetisation with our ads replacement solution
Our adserver enables pre-roll and mid-roll advertising in any music stream
Our solution YoursTruly offers smart speaker skill monetisation with interactive ads
Targeting options with more than 400 IAB taxonomies
Geo & demography
From device, language to age and gender
Find audiences that were exposed to your brand in the last 30 days
Reach people who were on e-commerce or price comparison sites
Geo & demography
From gardening to healthy food or fitness lovers
Some of DSP platform we are integrated worldwide
Creating Effective Audio Ads
It’s important to consider how advertising with sound differs from visual or text-based media.
The ability to create a crafty audio ad for these platforms will be vital to your success in this new age of audio.
Keep your audio ad message clear and simple
Choose one important message, make it crystal clear, and focus your effort on driving it home. You only have around 30 seconds for a typical audio spot.
Provide a value proposition as earlyas possible
Be sure that you have pointed out what you want listeners to remember, cut to the chase and spend the rest of the time you have reinforcing that message.
Make Your Call to Action Specific
Embed a call-to-action (CTA) as specific as possible instructing listeners how and where they can learn more about your offering and the next steps that you want your audience to take. Assign a special landing page, URL, or code to the offers that you promote in audio ads.
Be aware of the difference between digital audio ads and radio
Traditional radio reaches people in the car, at home, or at work. Online radio listeners are more mobile and could be anywhere using a connected device.
Less ad text creates a better connection with the listener
The voice-over has a limited amount of time to deliver the whole content. Limit the copy to make the ad more conversational. Remember, conversations are much slower than ads you hear on TV or radio.
Use the power of conversational tone in your ad
People like listening to friendly people who speak clearly and in a conversational manner. They distract from advertising voice-over readings.
Check that the background music is not too loud and distracting
The voice-over should be heard correctly front and centre, so the volume level of the background music is important. You can choose the music track from an online licence provider and you’ll be sure to find one that represents your brand.
Direct and smooth transition for the listener
Audio ads are played between songs and other audio content, so you’ll need to have a clear start and finish to your ad. Avoid long pauses at the beginning as well as long fade-outs at the end.
AdTonos and NumberEight have partnered to create outstanding targeting possibilities in mobile games informed by user behaviour and contextual insights.
As a result of the new privacy regulations (GDPR, Apple’s ATT Privacy Framework, Google Privacy Sandbox), advertisers will find it harder than ever to continue to target audiences the way they have always done.
NumberEight and Adtonos have resolved this issue by leveraging AdTonos’ ability to insert audio ads on any stream combined with NumberEight’s privacy-first contextual intelligence data.
This cross-media partnership will expand contextual targeting capabilities for audio advertising, including audio-in-game. Our in-game audio ad targeting
allows for cross-platform addressability – without compromising on user’s rights to privacy – thus enabling an open new era in the AdTech industry.
As a result, through our combined offering, Mobex (mobile context), we can include both live context and behavioural audiences to advertisers, without the need for personally identifiable information (PII), advertising IDs or cookies across all audio media. This mitigates targeting capability-loss, and reintroduces contextual targeting capabilities into the world of digital audio advertising.
How to start when your audio ad is ready?
If you have an account on our platform and an audio slot has been prepared, 10 minutes is enough time to upload it to the platform
and set up all of the campaign parameters.
The campaign order will be generated automatically, and after paying for it, the campaign will be accepted and broadcast.
At the end of the month, you can download the invoice for the campaign directly from the platform using your profile.
On AdTonos you can launch any digital audio campaign at any time. Sign up now, upload your creative (contact us if you need one), set the campaign options and you are good to go!
We are always happy to help our clients. If you want us to assist in creating your campaigns, please contact us.
Or maybe you want to use a different DSP platform? We are happy to help you launch your campaign on one of the 15 DSP platforms we are integrated with.
Join brands enjoying AdTonos
43% Podcast 43% growth year-on-year
Streaming 8% growth year-on-year
Total audio 17% growth year-on-year
75% of citizens say they have benefited from relevant, targeted advertising – and 32% say they find advertising useful “always” or “often”
75% of Europeans surveyed would choose today’s experience of the internet over the internet without targeted ads, where they would need to pay to access most sites and apps
Audio, radio & podcasts rules!
of the adult (15+) UK population listen to the radio each week
of the population tune in to digital radio every week
of adults in the UK have listened to a podcast**
total average number of weekly hours listened to the radio
Source: RAJAR / Ipsos MORI / RSMB, Rajar Data Release Quarter 1, 2020 **Ofcom podcast survey, April 2021
of Americans (+12) listened to terrestrial radio in a given week
62% of Americans (+12) have listened to online audio in the past week
of people (+12) have listened to a Podcast in 2021, at least once
of Americans (+12) have listened to a podcast in the past month
Source: Pew Research Center, June 2021, Infinite Dial 2021
of the European adult population listen to radio weekly
of European youth population listen to radio weekly
million euros the value of advertising investments in the podcast format is expected to reach in 2023
Source: The European Broadcasting Union released a report “Audience Trends: Radio.2021”, July 2021
Statista, Podcast advertising spending in Europe from 2018 to 2023, May 2021