As a result of the new privacy regulations (GDPR, Apple’s ATT Privacy Framework, Google Privacy Sandbox), advertisers will find it harder than ever to continue to target audiences the way they have always done.
NumberEight and Adtonos have resolved this issue by leveraging AdTonos’ ability to insert audio ads on any stream combined with NumberEight’s privacy-first contextual intelligence data.
This cross-media partnership will expand contextual targeting capabilities for audio advertising, including audio-in-game. Our in-game audio ad targeting
allows for cross-platform addressability – without compromising on user’s rights to privacy – thus enabling an open new era in the AdTech industry.
As a result, through our combined offering, Mobex (mobile context), we can include both live context and behavioural audiences to advertisers, without the need for personally identifiable information (PII), advertising IDs or cookies across all audio media. This mitigates targeting capability-loss, and reintroduces contextual targeting capabilities into the world of digital audio advertising.