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A Journey Towards the Trillion-Dollar Ad Market As we approach the close of 2024, MAGNA’s latest Global Ad Forecast highlights a remarkable year for the advertising industry. Media owners’ advertising revenues surged to $933 billion in 2024, marking an impressive 10% growth—the strongest in 25 years (excluding the post-COVID boom of 2021). This growth underscores

Global Ad Revenue Hits Historic $1 Trillion Milestone in 2024: What It Means for the Industry The global advertising industry has hit a monumental benchmark, surpassing $1 trillion in revenue for the first time in 2024, as highlighted in Victoria McNally’s recent AdExchanger article. According to GroupM's latest forecast, this upward trajectory is set to

57% of Listeners Act After Hearing a Podcast Ad: What This Means for Your Brand Strategy Podcasts have become more than just a form of entertainment—they're now a pivotal platform for building brand awareness, fostering loyalty, and driving purchase decisions. With over 135 million monthly listeners in the U.S. alone, podcast advertising offers an unparalleled

The Secret to Engaging Listeners with Sound In today’s crowded media landscape, capturing attention requires more than just clever visuals or flashy designs. According to audio branding experts Ralph van Dijk and Andy Maxwell from EarMax Media, sound is the key to building authentic connections with audiences. Speaking with Liana Dubois on the Talking Media podcast, the duo

The Podcast Market Boom Podcast advertising has emerged as a powerful tool for brands, and recent research by international market research company Kantar sheds light on why it’s so effective. As the podcast market grows, more brands are investing in this space, capitalising on the unique engagement and trust that podcasts foster with listeners. But

Trends Shaping the Future of Programmatic and Audio Programmatic Ads As digital landscapes evolve, programmatic advertising redefines how brands engage audiences and optimise ad spend. Valued at nearly $700 billion, this innovative approach has become a cornerstone of modern marketing, enabling advertisers to leverage data, precision, and real-time adaptability to connect with consumers. From AI-driven

Insights from IAB Australia Leadership Summit 2024 The advertising world is rapidly transforming, and few events encapsulate this dynamic shift as well as the IAB Australia Leadership Summit 2024. At the forefront of the discussions was Dr. Daniel Knapp, Chief Economist at IAB Europe, whose keynote, "Shaping the Market", offered a deep dive into the economic forces and

The media landscape has undergone rapid transformation in recent years, from the evolution of digital platforms to the rise of AI innovations. Choosing the proper media channels for your ads has become more crucial in this dynamic environment. Kantar Media Reactions is an annual study that provides invaluable insights into the shifting media landscape. It

Despite economic challenges and uncertainties, the global radio advertising market is expected to experience steady growth over the next decade. A new report from Research and Markets projects encouraging expansion driven by increased digital radio adoption, a rise in listener numbers, and infrastructure development. Radio Advertising Market Snapshot Radio advertising has shown modest growth, with

Audio measurement has evolved significantly. Gone are the days of waiting until the end of a campaign to see results. Today, advanced tools allow advertisers to track, optimise, and even predict campaign performance from the start. Here are three game-changing moves transforming audio advertising measurement. Bridging Brand and Performance Metrics The traditional divide between brand-building