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Digital audio is one of the most engaging and rapidly growing formats in today’s media landscape. Yet, when it comes to ad spend, it remains significantly underrepresented. Despite reaching over 80% of Americans monthly, digital audio commands less than 3% of digital ad budgets. Why the disconnect? The latest guide from the Interactive Advertising Bureau (IAB)

Podcasting Power: What the Latest Data Tells Us Podcasting continues to prove its power, not just as a storytelling platform but as one of the most efficient advertising channels in the digital media landscape. The latest Podcast Performance Benchmark (PPB) report from Podscribe reveals that podcast ads can deliver more than twice the performance lift

In the ever-evolving digital advertising landscape, programmatic curation has emerged as one of the most transformative forces in recent years. As advertisers seek to deliver more relevant, efficient, and privacy-friendly experiences, curation has taken centre stage. Curated private marketplaces (PMPs) now represent 66% of the $150 billion+ programmatic media market—a staggering figure that reflects both

At Cannes Lions, the global advertising and communications industry gathers to celebrate the very best in creative work. It's a meeting point for groundbreaking ideas, industry-shaping insights, and inspiration from every corner of the marketing world. Over a week, attendees can expect unparalleled networking opportunities, top-tier learning experiences, and the prestigious Awards that set the

In the early 2000s, audio advertising was confined mainly to traditional radio. Brands bought airtime, played catchy jingles or 30-second spots, and hoped their message landed during the morning commute. But then came the digital revolution — and with it, a seismic shift in how, where, and when we consume audio. Today, audio advertising is

In an increasingly unpredictable world, where economic turbulence and political uncertainty have become the norm, advertising remains a resilient pillar of global commerce. According to WPP Media Group’s 2025 Global Midyear This Year, Next Year forecast, the international advertising industry is on a stable growth trajectory, albeit slightly tempered compared to earlier predictions. Source: WPP

As the digital advertising landscape continues to evolve, podcasting stands out as a unique medium: one where both attention and trust converge. The latest findings from The Advertising Landscape 2025 – Part Two by Sounds Profitable, presented by Tom Webster, reaffirm podcasting’s unique position as a high-impact, high-trust environment for advertisers. This landmark study is

Podcasting is no longer a single-format medium. It has evolved into a fluid, multi-format experience that follows listeners across various contexts, platforms, and moments in their lives. And with that evolution, podcast advertising has entered a new era—one that’s smarter, more targeted, and more effective than ever before. At AdTonos, we’re proud to be at

The digital audio revolution is accelerating, and the UK is now at its forefront. According to The Infinite Dial UK 2025 report, produced by Edison Research, sponsored by SiriusXM Media and AdSwizz, online listening habits in the UK have reached record levels, surpassing even the U.S. in key areas. UK Surpasses U.S. in Weekly Online

In recent years, artificial intelligence (AI) has moved from the periphery to the core of digital advertising, and nowhere is its impact more profound than in programmatic and audio advertising. As AI reshapes how we target, deliver, and optimise campaigns, advertisers and publishers are rethinking what’s possible. More innovative, Faster, More Efficient Programmatic advertising was