Data is crucial in the implementation of effective marketing activities and it’s always relevant. Last year brought important changes in the privacy area and how users’ data is collected. Consumers are more aware of who is collecting their data, how they use it, and finally how to protect and keep control over how much data
Audio and podcasts. Old or maybe new kids on the block? In recent years audio has been constantly growing and the stats prove its effectiveness in advertising. Audio is one of the oldest ad formats. The first radio ad was paid for in 1922 by AT&T, America’s leading telecom company and then in 1926 General
It was easy already Although honestly, it's never easy for marketers. The pandemic has left its mark on us and the whole economic system, and we will continue to experience its aftereffects for years to come. As we look to 2023 in these times of economic upheaval, geopolitical risk, and climate change, it always means
Why successful campaigns require a multi-sensory approach What makes a campaign newsworthy? This is the question marketing teams are always breaking their backs trying to figure out. A campaign that makes headlines, reaches millions, and inspires worldwide engagement—that’s the dream. Oftentimes, what’s new is generally considered to be what’s exciting. This translates into constantly trying
To mark the launch of YoursTruly™, AdTonos is hosting an event celebrating the power of interactive audio on 8 November 2022 at East Wintergarden in London. London, UK, 3 November 2022 — Leading digital audio advertising platform and one of the fastest-growing companies in the advertising industry AdTonos is launching YoursTruly™, an interactive and actionable
The only independent digital audio advertising platform and one of the fastest-growing ad tech companies, AdTonos appoints Pierre Naggar, ex-Global SVP of Demand from Adswizz and Alex Faust, ex-Global Head of International Sales from Spotify as Board Advisors. London, UK, 8th September 2022 – AdTonos, which recently noted 10x annual growth, successfully monetises gaming, podcasts,
Next in our series of 'AudioSushi' events: On Thursday the 28th of July, AdTonos successfully hosted its latest in-person ‘AudioSushi’ event at Jin Bo Law rooftop bar, boasting gorgeous views of the city skyline. ‘AudioSushi’ offers an exclusive space where marketers, advertisers and agencies can come together and explore the fast-growing opportunities of the modern
Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on introducing Alexa’s most recent feature: a voice assistant that can imitate/reproduce a specific human voice. Amazon has once again pushed the boundaries of technology – and of social and cultural norms. At the annual Re:Mars conference, held in Las Vegas, senior vice president and head scientist
Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on the biggest music award shows. While the recipients at awards ceremonies are sometimes contested, and the events themselves at times controversial, there is no doubt that legacy celebrations of the arts – Academy Awards, Golden Globes, Grammys – hold considerable sway over the population. From
Paul Smith, SVP of Sales, AdTonos The world is changing, and so is Netflix. Or, Netflix is changing, and so is the world. Hyperbolic? Perhaps. But the statement touches on truth: as Netflix has announced, it is to expand and transform its service offering to include cheaper, ad-funded plans, as well as venturing
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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