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About Katarzyna Bargielska

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So far Katarzyna Bargielska has created 35 blog entries.

Data is King! Why is data more relevant than before?

Data is crucial in the implementation of effective marketing activities and it’s always relevant. Last year brought important changes in the privacy area and how users’ data is collected. Consumers are more aware of who is collecting their data, how they use it, and finally how to protect and keep control over how much data

By |2023-01-31T11:53:27+00:00January 30th, 2023|From the market, News|Comments Off on Data is King! Why is data more relevant than before?

New opportunities with different ad formats

Audio and podcasts. Old or maybe new kids on the block? In recent years audio has been constantly growing and the stats prove its effectiveness in advertising. Audio is one of the oldest ad formats. The first radio ad was paid for in 1922 by AT&T, America’s leading telecom company and then in 1926 General

By |2023-01-25T11:58:48+00:00January 25th, 2023|From the market, News|Comments Off on New opportunities with different ad formats

Marketing areas worth focusing on in 2023

It was easy already Although honestly, it's never easy for marketers. The pandemic has left its mark on us and the whole economic system, and we will continue to experience its aftereffects for years to come. As we look to 2023 in these times of economic upheaval, geopolitical risk, and climate change, it always means

By |2023-01-20T11:52:56+00:00January 20th, 2023|From the market, News|Comments Off on Marketing areas worth focusing on in 2023

Advertising in a hybrid, interconnected world

Why successful campaigns require a multi-sensory approach What makes a campaign newsworthy? This is the question marketing teams are always breaking their backs trying to figure out. A campaign that makes headlines, reaches millions, and inspires worldwide engagement—that’s the dream. Oftentimes, what’s new is generally considered to be what’s exciting. This translates into constantly trying

By |2023-01-04T12:07:30+00:00December 15th, 2022|From the market, News|Comments Off on Advertising in a hybrid, interconnected world

AdTonos produces a music video to popular 80s song to mark the interactive audio ads solution, YoursTruly

To mark the launch of YoursTruly™, AdTonos is hosting an event celebrating the power of interactive audio on 8 November 2022 at East Wintergarden in London.  London, UK, 3 November 2022 — Leading digital audio advertising platform and one of the fastest-growing companies in the advertising industry AdTonos is launching YoursTruly™, an interactive and actionable

By |2023-01-04T12:22:49+00:00November 3rd, 2022|Press release|Comments Off on AdTonos produces a music video to popular 80s song to mark the interactive audio ads solution, YoursTruly

Global Head of International Sales from Spotify and Global SVP of Demand from Adswizz to join AdTonos

The only independent digital audio advertising platform and one of the fastest-growing ad tech companies, AdTonos appoints Pierre Naggar, ex-Global SVP of Demand from Adswizz and Alex Faust, ex-Global Head of International Sales from Spotify as Board Advisors. London, UK, 8th September 2022 – AdTonos, which recently noted 10x annual growth, successfully monetises gaming, podcasts,

By |2022-09-08T14:36:51+01:00September 8th, 2022|Press release|0 Comments

AdTonos Hosts its July ‘AudioSushi’ Event

Next in our series of 'AudioSushi' events: On Thursday the 28th of July, AdTonos successfully hosted its latest in-person ‘AudioSushi’ event at Jin Bo Law rooftop bar, boasting gorgeous views of the city skyline. ‘AudioSushi’ offers an exclusive space where marketers, advertisers and agencies can come together and explore the fast-growing opportunities of the modern

By |2022-07-29T15:58:22+01:00July 29th, 2022|News|0 Comments

Smart speaking ill of the dead?

Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on introducing Alexa’s most recent feature: a voice assistant that can imitate/reproduce a specific human voice. Amazon has once again pushed the boundaries of technology – and of social and cultural norms. At the annual Re:Mars conference, held in Las Vegas, senior vice president and head scientist

By |2022-07-29T17:33:48+01:00July 18th, 2022|From the market, News|0 Comments

Joining the league of legends

Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on the biggest music award shows. While the recipients at awards ceremonies are sometimes contested, and the events themselves at times controversial, there is no doubt that legacy celebrations of the arts – Academy Awards, Golden Globes, Grammys – hold considerable sway over the population. From

By |2022-07-29T17:30:34+01:00July 8th, 2022|From the market, News|0 Comments
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