Case Study: How Audio Drove Retail Success During Amazon Prime Day 2025
Source: Westwood One | Published July 2025 As Amazon Prime Day 2025 unfolded, a clear media trend emerged: audio advertising played a pivotal role in driving retail purchases. According to a comprehensive consumer study conducted by Cumulus Media and Westwood One, listeners of AM/FM radio, podcasts, and ad-supported music streaming were at the heart
