From the market

Audio Ads Exempt from HFSS Online Ad Ban in the UK!

Great news for the audio advertising industry! Starting 1 October 2025, the UK will enforce a ban on paid online ads for HFSS (high fat, salt, sugar) products. However, audio ads are exempt from this restriction! The article's authors on the IAB UK website discuss the new rules for paid advertising in the UK and the

By |2025-04-01T17:48:21+01:00April 1st, 2025|From the market, News|Comments Off on Audio Ads Exempt from HFSS Online Ad Ban in the UK!

Podcasting Now Rivals TV: The Shift from Niche to Mass Media

Last week, Edison Research released its annual Infinite Dial 2025 report, highlighting how podcasting has officially transitioned from a niche format to a mass-reach media channel. When Edison launched the Infinite Dial Study in 1998, audio streaming was still in its infancy, accessible only via slow dial-up connections. Fast-forward 27 years, and podcasting is now

By |2025-03-31T12:34:39+01:00March 31st, 2025|From the market, News|Comments Off on Podcasting Now Rivals TV: The Shift from Niche to Mass Media

The Audio Advantage: Why Advertisers Should Tune In

As audio consumption continues to grow, advertisers have a unique opportunity to leverage commercial audio to enhance their marketing efforts. Audio advertising offers distinct advantages in long-term brand building and short-term sales activation. By understanding these benefits, advertisers can optimize their strategies and maximize their impact. The Role of Audio in Demand Generation Mass Reach

By |2025-03-31T12:44:09+01:00March 28th, 2025|From the market, News|Comments Off on The Audio Advantage: Why Advertisers Should Tune In

Audio in the UK: A Booming Market with Endless Potential

The UK commercial audio market is thriving like never before, capturing a growing audience and attracting increasing investment from advertisers. The industry is witnessing unprecedented growth, with connected devices reshaping listening habits and commercial broadcasters leading the charge. This article explores the rapid expansion of the commercial audio sector, the role of evolving technology, and

By |2025-04-01T10:16:20+01:00March 26th, 2025|From the market, News|Comments Off on Audio in the UK: A Booming Market with Endless Potential

Online Audio Listening Hits Record Highs in the U.S.

The Infinite Dial, the longest-running survey of digital media consumer behaviour in the U.S., has once again provided a comprehensive look at how Americans engage with digital audio. Conducted by Edison Research and supported by Audacy, Cumulus Media, and SiriusXM Media, the 2025 report highlights a record-breaking year for podcast consumption and online audio engagement.

By |2025-03-26T12:22:03+00:00March 24th, 2025|From the market, News|Comments Off on Online Audio Listening Hits Record Highs in the U.S.

The Future of Programmatic Advertising: Market Predictions

Programmatic advertising is evolving unprecedentedly, driven by advancements in ad tech, privacy regulations, and shifting consumer behaviours. As we move into 2025, advertisers must prepare for key trends shaping the future of digital advertising. From the rise of retail media networks (RMNs) to the growth of connected TV (CTV) and private marketplaces (PMPs), the programmatic

By |2025-03-20T12:59:19+00:00March 21st, 2025|From the market, News|Comments Off on The Future of Programmatic Advertising: Market Predictions

Ads at the Speed of Sound: Audio Advertising Advantage

The UK commercial audio landscape is evolving rapidly, offering advertisers an unprecedented opportunity to connect with audiences. Driven by digital innovation, the sector is experiencing significant growth, enhancing the reach and effectiveness of audio advertising. This article explores the trends shaping commercial audio, the advantages digital audio provides advertisers, and how best to leverage these

By |2025-03-19T15:33:30+00:00March 19th, 2025|From the market, News|Comments Off on Ads at the Speed of Sound: Audio Advertising Advantage

How AI and Personalisation Are Shaping the Future of Audio Ads

In a world dominated by visual advertising, audio is proving to be a powerful and engaging medium. From podcasts to smart speakers and programmatic radio, brands are leveraging cutting-edge ad tech to reach consumers in ways that seamlessly integrate into their daily lives. The rise of AI and personalisation is revolutionising the space, making audio

By |2025-03-20T14:53:42+00:00March 17th, 2025|From the market, News|Comments Off on How AI and Personalisation Are Shaping the Future of Audio Ads

Making Audio Advertising Accessible for Advertisers

Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences across radio, podcasts, streaming services, and smart speakers. However, getting started can seem complex for many advertisers—especially those unfamiliar with audio as a medium. Fortunately, technological advancements, automation, and targeting capabilities are making audio advertising more accessible

By |2025-03-20T15:05:37+00:00March 14th, 2025|From the market, News|Comments Off on Making Audio Advertising Accessible for Advertisers

Sonic Branding: How Sound is Shaping Brand Identity

In an era where brands compete for attention across multiple touchpoints, sound has emerged as a powerful tool for emotional connection and brand recognition. From personalized audio experiences to immersive soundscapes, sonic branding is evolving beyond traditional jingles and logos—now shaping entire brand identities. As technology advances, brands are leveraging AI, AR, and data-driven personalization

By |2025-03-12T18:12:12+00:00March 12th, 2025|From the market, News|Comments Off on Sonic Branding: How Sound is Shaping Brand Identity
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