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Powerful Programmatic Meets Cool Creative: Making the Most of Today’s AdTech

Digiday highlighted that more focus is being shifted away from single-mindedly optimising ad placement and to advertising creative. No amount of behavioural, contextual targeting or data-driven campaigns will fully compensate for abrasive sounds, unattractive visuals or stale storytelling in adverts. So how can we get the most out of programmatic ads to boost their performance?

By |2022-08-11T15:17:38+01:00August 12th, 2022|From the market, Uncategorized|0 Comments

Top Tips for the Best Media Mix Diversification in 2022

What do the best media mixes look like in 2022? With the growing costs of advertising on Google, Amazon and Facebook, as well as complications to data privacy and adapting to the ‘cookie apocalypse’, digital TV, native display on mobile devices, TikTok and audio streaming have been identified as hot new platforms for ads. So

By |2022-08-12T12:02:40+01:00August 11th, 2022|From the market, Uncategorized|0 Comments

Audio in the Workplace

What advertisers can learn from Spotify’s latest offering Different people require different things when it comes to working, but there is one element that many tune into to boost their concentration, or indeed their mood: music. No matter what the jam – or how many beats per minute – music and radio have the power

By |2022-09-26T10:29:29+01:00August 1st, 2022|From the market, Uncategorized|0 Comments

Smart speaking ill of the dead?

Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on introducing Alexa’s most recent feature: a voice assistant that can imitate/reproduce a specific human voice. Amazon has once again pushed the boundaries of technology – and of social and cultural norms. At the annual Re:Mars conference, held in Las Vegas, senior vice president and head scientist

By |2022-07-29T17:33:48+01:00July 18th, 2022|From the market, News|0 Comments

Joining the league of legends

Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on the biggest music award shows. While the recipients at awards ceremonies are sometimes contested, and the events themselves at times controversial, there is no doubt that legacy celebrations of the arts – Academy Awards, Golden Globes, Grammys – hold considerable sway over the population. From

By |2022-07-29T17:30:34+01:00July 8th, 2022|From the market, News|0 Comments
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