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Data is King! Why is data more relevant than before?

Data is crucial in the implementation of effective marketing activities and it’s always relevant. Last year brought important changes in the privacy area and how users’ data is collected. Consumers are more aware of who is collecting their data, how they use it, and finally how to protect and keep control over how much data

By |2023-01-31T11:53:27+00:00January 30th, 2023|From the market, News|Comments Off on Data is King! Why is data more relevant than before?

New opportunities with different ad formats

Audio and podcasts. Old or maybe new kids on the block? In recent years audio has been constantly growing and the stats prove its effectiveness in advertising. Audio is one of the oldest ad formats. The first radio ad was paid for in 1922 by AT&T, America’s leading telecom company and then in 1926 General

By |2023-01-25T11:58:48+00:00January 25th, 2023|From the market, News|Comments Off on New opportunities with different ad formats

Marketing areas worth focusing on in 2023

It was easy already Although honestly, it's never easy for marketers. The pandemic has left its mark on us and the whole economic system, and we will continue to experience its aftereffects for years to come. As we look to 2023 in these times of economic upheaval, geopolitical risk, and climate change, it always means

By |2023-01-20T11:52:56+00:00January 20th, 2023|From the market, News|Comments Off on Marketing areas worth focusing on in 2023

Brand Perception and Gaming: Lessons from Esports

Did you know that one in three esports fans report having better brand perceptions following good esports sponsorship? As an added bonus, esports fans generally appreciate the need for sponsorship to keep the esports industry afloat. It is unlikely that sponsorships will be viewed negatively, or that damage to a sponsor’s reputation will occur. But

By |2023-01-05T12:01:27+00:00December 20th, 2022|From the market|Comments Off on Brand Perception and Gaming: Lessons from Esports

Advertising in a hybrid, interconnected world

Why successful campaigns require a multi-sensory approach What makes a campaign newsworthy? This is the question marketing teams are always breaking their backs trying to figure out. A campaign that makes headlines, reaches millions, and inspires worldwide engagement—that’s the dream. Oftentimes, what’s new is generally considered to be what’s exciting. This translates into constantly trying

By |2023-01-04T12:07:30+00:00December 15th, 2022|From the market, News|Comments Off on Advertising in a hybrid, interconnected world

Hearing and feeling

Written by Paul Smith, SVP of Commercial, AdTonos This past Halloween, we explored the importance of audio when it comes to inspiring dread and, specifically, how horror films use sound to create an atmosphere of fear, tension, and apprehension. Sound has the power to make us feel: if we consider the range of audio media available to

By |2023-01-05T12:00:40+00:00December 12th, 2022|From the market, News|Comments Off on Hearing and feeling

What happens when no one can hear you scream

Written by Paul Smith, SVP of Commercial, AdTonos The tagline for Ridley Scott’s Alien, as the title recalls, is: “In space, no one can hear you scream.” It’s one that implies isolation, and moreover, persecution without the hope of salvation. But if you’ve ever turned off the sound of a horror film – perhaps in the

By |2023-01-05T12:00:48+00:00October 25th, 2022|From the market, News|Comments Off on What happens when no one can hear you scream

The Attention Economy!!

Written by Paul Smith, SVP of Commercial, AdTonos Chances are, if you’re in the advertising business, you may have heard of ‘the attention economy’ (you might have heard of it even if you’re not). The concept in itself isn’t new – the term was coined in a 1971 paper by psychologist and economist Herbert A. Simon –

By |2023-01-05T12:01:02+00:00September 13th, 2022|From the market, News|Comments Off on The Attention Economy!!

Sonic who? The identity behind the sound

Written by Paul Smith, SVP of Commercial, AdTonos If the term “sonic branding” sounds new to you, the practice behind it definitely won’t. Many of the world’s biggest brands have their own sonic identity, from McDonalds to Netflix, and if you’re Mastercard, you’ve got a whole catalogue and album under your name. It’s the jingle, the quip,

By |2023-01-05T12:01:09+00:00August 16th, 2022|From the market, News|Comments Off on Sonic who? The identity behind the sound
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