From the market

Creativity lies at the heart of effective advertising, and its importance in audio campaigns is no exception. Drawing from industry-leading research and expert insights, we explore why strong creative execution is vital and how brands can elevate their audio advertising to drive impactful results. Why Creativity Matters in Audio Advertising Creative as a Sales Driver

Audio advertising is emerging as a powerful yet underutilised tool in the rapidly evolving marketing ecosystem. According to Oxford Road’s latest study, "The Sound of Growth: How Audio Fuels Branded Search, Q1 2025", audio is a performance-driven channel and a significant contributor to brand awareness and long-term consumer engagement. This insight is backed by $400

Edison Research, the leading podcast research company, producing the only survey-based data on podcast listening in the US., reflected on a 2024 year filled with groundbreaking discoveries, rich connections, and collaborative achievements and shared the top insights from their work this year. Over the past decade, Americans' audio habits have shifted significantly. Those aged 13+

A Look Back at Podcasts in 2024? Podcasting has solidified its position as a leading force in modern media, blending innovation with deep audience engagement. The milestones achieved in 2024 underscore its transformative power: 47% of Americans aged 12+ listened to podcasts monthly—a 12% year-over-year increase, with a notable 19% growth among women listeners. 45%

Programmatic audio is revolutionising the advertising landscape, blending the intimacy of traditional audio with the precision and scalability of digital technology. As consumers increasingly embrace screen-free environments like podcasts, streaming services, and voice-activated platforms, programmatic audio offers brands and publishers unprecedented opportunities for targeted and engaging ad experiences. The Rise of Programmatic Audio With CPMs

Programmatic Advertising in 2024: A Shift Toward Transparency and Efficiency The programmatic advertising industry continues to make impressive strides in 2024, with greater efficiency, transparency, and control across media channels. The Association of National Advertisers (ANA) has released its highly anticipated 2024 Programmatic Transparency Benchmark Study, offering valuable insights into how the programmatic supply chain

May this time be filled with joy, peace, and cherished moments. As audio enthusiasts, we’ve created something special for you - a song to celebrate the festive season. https://www.youtube.com/watch?v=4UgFFDNY9jU   Enjoy the beauty of silence and sound this season. Team AdTonos

Side hustles, women’s sports, and US teens rethinking college are among the major consumer trends to watch in 2025. GWI’s annual Connecting the Dots report highlights six key trends poised to shape the next 12 months. This flagship report is based on GWI’s comprehensive consumer survey, capturing the insights, emotions, and behaviors of over one

The advertising industry closes 2024 with outstanding results and excellent prospects for the future. GroupM, WPP’s media investment group, has unveiled its much-anticipated "This Year Next Year 2024 Global End-of-Year Forecast." The report highlights remarkable growth across the global advertising industry, fueled by the dominance of digital channels and the rise of retail media. With

A Journey Towards the Trillion-Dollar Ad Market As we approach the close of 2024, MAGNA’s latest Global Ad Forecast highlights a remarkable year for the advertising industry. Media owners’ advertising revenues surged to $933 billion in 2024, marking an impressive 10% growth—the strongest in 25 years (excluding the post-COVID boom of 2021). This growth underscores