UK’s Department of Culture, Media and Sport published the Draft Media Bill in March 2023 to help public service broadcasters better compete with streaming giants. New laws will be established to help bring more great shows to British screens and airwaves. „Britain’s biggest broadcasters will get new privileges and freedoms to make more hit shows
Radiodays 2023, the major radio, podcast and audio world event, was a great opportunity for our team: Michal Marcinik, Lisa Stevenson, Radosła Malec Paul Cranwelll to have many inspiring conversations and meetings with experts from the audio industry. Nearly 40 people listened to Pauls Cranwell, VP of Strategic Partnership session on Monday 27th,
Data is crucial in the implementation of effective marketing activities and it’s always relevant. Last year brought important changes in the privacy area and how users’ data is collected. Consumers are more aware of who is collecting their data, how they use it, and finally how to protect and keep control over how much data
Audio and podcasts. Old or maybe new kids on the block? In recent years audio has been constantly growing and the stats prove its effectiveness in advertising. Audio is one of the oldest ad formats. The first radio ad was paid for in 1922 by AT&T, America’s leading telecom company and then in 1926 General
It was easy already Although honestly, it's never easy for marketers. The pandemic has left its mark on us and the whole economic system, and we will continue to experience its aftereffects for years to come. As we look to 2023 in these times of economic upheaval, geopolitical risk, and climate change, it always means
Did you know that one in three esports fans report having better brand perceptions following good esports sponsorship? As an added bonus, esports fans generally appreciate the need for sponsorship to keep the esports industry afloat. It is unlikely that sponsorships will be viewed negatively, or that damage to a sponsor’s reputation will occur. But
Why successful campaigns require a multi-sensory approach What makes a campaign newsworthy? This is the question marketing teams are always breaking their backs trying to figure out. A campaign that makes headlines, reaches millions, and inspires worldwide engagement—that’s the dream. Oftentimes, what’s new is generally considered to be what’s exciting. This translates into constantly trying
Written by Paul Smith, SVP of Commercial, AdTonos This past Halloween, we explored the importance of audio when it comes to inspiring dread and, specifically, how horror films use sound to create an atmosphere of fear, tension, and apprehension. Sound has the power to make us feel: if we consider the range of audio media available to
Written by Paul Smith, SVP of Commercial, AdTonos The tagline for Ridley Scott’s Alien, as the title recalls, is: “In space, no one can hear you scream.” It’s one that implies isolation, and moreover, persecution without the hope of salvation. But if you’ve ever turned off the sound of a horror film – perhaps in the
Written by Paul Smith, SVP of Commercial, AdTonos Chances are, if you’re in the advertising business, you may have heard of ‘the attention economy’ (you might have heard of it even if you’re not). The concept in itself isn’t new – the term was coined in a 1971 paper by psychologist and economist Herbert A. Simon –
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