From the market

Sound On: Unlocking Audio for Film and Streaming

Audio's Role in Boosting Movies and Streaming In a world where media budgets are dominated by visual advertising, a powerful opportunity is quietly gaining momentum. A new series of studies reveals that audio, through streaming music, podcasts, and AM/FM radio, may be the secret weapon to amplify theatrical releases and boost streaming video subscriptions. At

By |2025-05-07T10:19:54+01:00May 9th, 2025|From the market, News|Comments Off on Sound On: Unlocking Audio for Film and Streaming

Broadcasting’s Future: Digital First, Analog Always

Digital Radio: The Future of Broadcasting As media continues to evolve in the digital age, radio remains one of the most resilient and adaptable formats. While analog FM still holds cultural and practical significance for millions, all signs point to digital radio as the future medium. With superior sound quality, multimedia integration, and greater transmission

By |2025-05-07T09:08:17+01:00May 7th, 2025|From the market, News|Comments Off on Broadcasting’s Future: Digital First, Analog Always

From Airwaves to Clicks: Radio’s Digital Impact

New Study Proves Audio’s Influence Beyond the Airwaves In a media landscape saturated with digital noise and AI-generated content, a surprising powerhouse continues to prove its relevance: radio. A new study from Critical Mass Insights (CMI) reveals that radio advertising doesn’t just stand alone—it supercharges digital engagement, particularly on social media. Radio's Role in the

By |2025-05-07T13:06:35+01:00May 5th, 2025|From the market, News|Comments Off on From Airwaves to Clicks: Radio’s Digital Impact

Audio Advertising Drives Reach, Engagement, and Conversions

Audio advertising is emerging as a powerful tool for brands looking to drive demand conversion. With its ability to reach consumers at crucial moments, its flexibility, and its cost-efficiency, audio provides an invaluable opportunity for advertisers. The rise of digital audio further amplifies these benefits, enabling precise targeting and real-time campaign optimization. Let’s explore why

By |2025-05-06T14:47:00+01:00May 2nd, 2025|From the market, News|Comments Off on Audio Advertising Drives Reach, Engagement, and Conversions

Triple the Volume: Women Amplify Podcasting

It’s official—women are making waves in the world of audio, and the numbers speak for themselves. According to The Women’s Audio Report: Women & Podcasts from Edison Research and SiriusXM Media, monthly podcast listenership among women in the U.S. has tripled in the past decade, from just 15% in 2015 to a remarkable 45% in

By |2025-04-24T13:36:33+01:00April 30th, 2025|From the market, News|Comments Off on Triple the Volume: Women Amplify Podcasting

Booming Growth and Future Potential for Audio Advertising

The latest IAB Internet Advertising Revenue Report for 2024, developed in partnership with PwC, has landed—and the numbers are singing a powerful tune for digital audio. After a slower 2023, digital ad revenues surged in 2024, growing 14.9% YoY to a record $258.6 billion. Key drivers included the presidential election and Olympics, both historically strong

By |2025-04-24T11:52:33+01:00April 28th, 2025|From the market, News|Comments Off on Booming Growth and Future Potential for Audio Advertising

How Audio Programmatic is Transforming Brand Engagement

In an era where brands compete for consumer attention across multiple digital channels, audio programmatic advertising is emerging as a game-changer. Programmatic audio transforms how brands engage with their audiences with its ability to deliver highly targeted, dynamic, and measurable campaigns. But how exactly does it revolutionize brand engagement? Let’s explore. Precision Targeting for Maximum

By |2025-04-24T11:51:33+01:00April 24th, 2025|From the market, News|Comments Off on How Audio Programmatic is Transforming Brand Engagement

How to Create the Best Multi-Platform Audio Campaign

In the ever-evolving world of digital marketing, audio advertising is emerging as a powerful tool for reaching audiences across various platforms. Combining the massive reach of broadcast radio with the precision targeting of digital audio formats offers marketers the best of both worlds. To help you maximize the potential of your multi-platform audio campaign, here

By |2025-04-22T11:23:53+01:00April 22nd, 2025|From the market, News|Comments Off on How to Create the Best Multi-Platform Audio Campaign

Podcast Fans Are Music Superfans – Why This Matters?

Podcasts haven’t just entered the entertainment arena—they’ve taken centre stage. Once considered niche, they have become a mainstream media staple, shaping how Americans consume content daily. According to Luminate Insights, around 40% of the U.S. population listens to podcasts, with 26% tuning in weekly and 9% making it a daily habit.   Source: Luminate website

By |2025-04-18T13:51:57+01:00April 17th, 2025|From the market, News|Comments Off on Podcast Fans Are Music Superfans – Why This Matters?
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