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A Post-Cookie World with Streaming and Audio Ads

As third-party cookies face extinction, the advertising industry finds itself at a pivotal moment. Google’s decision to phase out third-party cookies, a staple of digital advertising for years, alongside Safari and Firefox’s complete cookie phase-out, has left marketers grappling with new challenges. Yet, this evolution marks a golden opportunity to embrace a rising star in

By |2024-11-12T12:45:12+00:00November 12th, 2024|From the market, News|Comments Off on A Post-Cookie World with Streaming and Audio Ads

Multi-Channel Audio Ads Drive Holiday Conversion

The holiday season is crucial for brands aiming to stand out in a crowded market. With consumers ready to shop and spend, audio ads are a powerful tool to capture attention and drive conversions. Audacy’s latest data reveals that multi-channel audio ads boost reach and deliver impressive returns on investment during this high-stakes season. Start

By |2024-11-08T12:02:55+00:00November 8th, 2024|From the market, News|Comments Off on Multi-Channel Audio Ads Drive Holiday Conversion

Digital Audio Ads: More Listening, More Opportunities!

In today's fast-evolving media landscape, digital audio is emerging as a powerful force. With people spending more time on their phones, smart speakers, and connected cars, digital audio content has never been more accessible. And the growth in listening habits, combined with immersive environments and advanced targeting capabilities, makes digital audio one of the most

By |2024-11-06T15:09:11+00:00November 6th, 2024|From the market, News|Comments Off on Digital Audio Ads: More Listening, More Opportunities!

Podcasts: no longer just voices behind a microphone

Acast, one of the world’s largest independent podcast platforms, has just released Podcast Pulse, an insightful report created in collaboration with Edison Research, Dentsu and Podscribe. Based on responses from over 1,000 U.S. podcast listeners, the report reveals powerful insights into how podcasting impacts advertising effectiveness across three core themes: The Multiverse of Podcasts, Genuine

By |2024-11-04T12:56:07+00:00November 4th, 2024|From the market, News|Comments Off on Podcasts: no longer just voices behind a microphone

UK Advertising Market Soars. A positive Shift in Ad Spend

The UK advertising landscape is experiencing a remarkable resurgence, with ad spending reaching nearly £20 billion (£19.6 billion) during the first half of 2024. This surge is highlighted in the latest Advertising Association (AA) and WARC Expenditure Report, which reveals that the advertising market recorded a significant £10 billion spend in the second quarter alone—a

By |2024-11-04T12:58:15+00:00November 1st, 2024|From the market, News|Comments Off on UK Advertising Market Soars. A positive Shift in Ad Spend

All Eyes on AI: The Evolution of Audio Advertising

AI is undeniably transforming the advertising landscape, emerging as the most disruptive change in recent years. Nearly every brand is integrating AI into its marketing strategies, signalling that this isn't just a passing trend—it's here to stay and make a significant impact. With major brands and agencies ramping up AI-driven campaigns, it's clear that AI

By |2024-11-06T15:06:14+00:00October 30th, 2024|From the market, News|Comments Off on All Eyes on AI: The Evolution of Audio Advertising

US Digital Ad Spend Growth in 2024: Key Trends

As we enter 2024, the landscape of digital advertising in the US continues to evolve, with digital channels capturing a staggering 77.7% of total ad spend. While retail remains the largest contributor by sheer volume, this year marks significant shifts in growth drivers, with sectors like telecom and politics making strong advances. Let’s dive into

By |2024-10-28T10:16:24+00:00October 28th, 2024|From the market, News|Comments Off on US Digital Ad Spend Growth in 2024: Key Trends

Podcast Advertising in 2024: What’s Changing?

If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and ad load is increasing right along with it. According to recent data, US podcast ad spend will hit $2.28 billion in 2024, marking a 15.9% growth compared to last year. This surge in investment has led to

By |2024-10-24T13:39:09+01:00October 25th, 2024|From the market, News|Comments Off on Podcast Advertising in 2024: What’s Changing?

Elevating Brand Experience Through Sound

In today’s fast-paced marketing landscape, the importance of a brand’s sonic identity has reached new heights. As consumers are bombarded with constant content across numerous platforms, brands seek innovative ways to stand out and create lasting connections. One of the most powerful tools they have? Sound. Veritonic unveiled its latest study, "The Audio Advantage: Elevating

By |2024-10-30T14:32:50+00:00October 23rd, 2024|From the market, News|Comments Off on Elevating Brand Experience Through Sound

Creative is Key to Audio Advertising Effectiveness

The cornerstone of successful advertising lies in creative execution. A study by NCSolutions reveals that creative elements contribute over double the sales impact compared to any other advertising component. Unfortunately, many advertisers and media agencies still underestimate its value. However, innovative marketers are shifting focus, giving creative elements the attention they deserve—particularly in audio advertising.

By |2024-10-22T09:28:00+01:00October 21st, 2024|From the market, News|Comments Off on Creative is Key to Audio Advertising Effectiveness
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