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The Impact of Audio Advertising on Influencing Devoted and Impulsive Shoppers

In today's dynamic marketplace, reaching consumers effectively is crucial for brands seeking to stand out. Recent research by Audacy, a multi-platform audio content and entertainment company sheds light on the significant impact of audio advertising in influencing shoppers. Audacy's study classifies consumers into two primary categories: devoted shoppers and impulsive shoppers. Devoted shoppers are the

By |2024-05-23T17:11:48+01:00May 29th, 2024|From the market, News|Comments Off on The Impact of Audio Advertising on Influencing Devoted and Impulsive Shoppers

Podcast Advertising Insights 2024: Elevating Brands through Audio

As the radio industry embraces the digital landscape, numerous companies' expansion of podcast divisions is proving to be a strategic win for advertisers. Businesses targeting other businesses and those focused on performance are capitalising on on-demand audio to notably amplify their brand metrics, highlighting the efficacy of podcast advertising. The evolution of podcasts from primarily

By |2024-05-23T17:11:10+01:00May 27th, 2024|From the market, News|Comments Off on Podcast Advertising Insights 2024: Elevating Brands through Audio

The Podcast Show 2024 Ignites London with Industry Titans and Emerging Creators

The Podcast Show 2024 is lighting up London this week with a two-day extravaganza at The Business Design Centre in Islington. This highly anticipated event draws industry leaders, brands, platforms, and new creators from around the globe to celebrate and shape the future of podcasting. With official partners like Acast, Amazon Music and Wondery, Audioboom,

By |2024-05-24T13:50:39+01:00May 24th, 2024|From the market, News|Comments Off on The Podcast Show 2024 Ignites London with Industry Titans and Emerging Creators

Programmatic IO Las Vegas 2024: Key Takeaways from the event

AdExchanger’s Programmatic IO kicked off in Las Vegas on May 20, 2024, with strong momentum as the digital marketing industry gears up for its next era. The agenda was meticulously crafted to reflect the evolving landscape and professionals' pressing issues. Tony Moustakelis, our Senior Director Programmatic Partnership, attended the Programmatic IO event this year. He

By |2024-05-24T13:51:38+01:00May 23rd, 2024|From the market, News|Comments Off on Programmatic IO Las Vegas 2024: Key Takeaways from the event

The Rise of Sports Audio: Sports Fans Listener Longer according to Edison Research

Sports captivate audiences worldwide, from the crowd's roar at NFL games to the thrill of following college basketball tournaments. But amidst the excitement of the games, there's a rising star in the world of sports engagement that marketers shouldn't overlook: sports audio. A recent collaboration between SiriusXM Media, GroupM, and Edison Research resulted in the

By |2024-05-23T17:38:05+01:00May 16th, 2024|From the market, News|Comments Off on The Rise of Sports Audio: Sports Fans Listener Longer according to Edison Research

Smart Moms in the Smartphone Era are Major Digital Audio Consumers

This year’s findings, pulled from Edison Research’s Infinite Dial, unveil US mothers as enthusiastic digital audio consumers with diverse listening habits. This tech-savvy group, increasingly interested in smartwatches and wireless earphones, holds significant influence, controlling 85% of household spending, totalling around $3 trillion annually. Edison's 2024 study, supported by Audacy, Cumulus Media, and SiriusXM Media,

By |2024-05-10T10:32:54+01:00May 13th, 2024|From the market, News|Comments Off on Smart Moms in the Smartphone Era are Major Digital Audio Consumers

IAB U.S. Podcast Study for 2023: Navigating Growth Amidst Market Challenges

The landscape of podcast advertising has seen significant shifts, as highlighted in the latest IAB U.S. Podcast Advertising Revenue Study for 2023. Prepared by PricewaterhouseCoopers LLP (PwC), the report quantifies the annual podcast advertising revenues and delves into growth projections until 2026. Challenges and Growth Trends After experiencing robust double-digit growth for consecutive years, the

By |2024-05-10T07:36:10+01:00May 10th, 2024|From the market, News|Comments Off on IAB U.S. Podcast Study for 2023: Navigating Growth Amidst Market Challenges

“What happens in Vegas, stays in Vegas”? Not this year. Read about Upcoming Programmatic IO

“What happens in Vegas, stays in Vegas”? Not this year. Nevada has become a crucial battleground for politics and advertising, especially with the upcoming Programmatic IO event. As you prepare for Programmatic IO in Las Vegas, remember that our Senior Director of Programmatic Partnerships, Tony Moustakelis, will also be there. Let's delve into the dynamic

By |2024-05-09T12:58:00+01:00May 9th, 2024|From the market, News|Comments Off on “What happens in Vegas, stays in Vegas”? Not this year. Read about Upcoming Programmatic IO

The 24%-18%-58% Rule in the Distribution of Advertising Impact Over Time

In one of our blog posts, we discussed Profit Ability 2: The New Business Case for Advertising study and debated ROI, especially in audio campaigns. Today, we are talking about a different topic. Understanding where to invest your budget for maximum return is crucial in advertising. A recent study, Profit Ability 2: The New Business

By |2024-05-09T12:42:21+01:00May 6th, 2024|From the market, News|Comments Off on The 24%-18%-58% Rule in the Distribution of Advertising Impact Over Time

Impact of Audio Advertising: Five Pounds Returned for Every Pound Invested

Recent findings from the "Profit Ability 2: The New Business Case for Advertising" study shed light on the remarkable efficacy and value of audio advertising in today's dynamic media landscape. Conducted under the auspices of Thinkbox and bolstered by data from industry giants such as Ebiquity, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK, this extensive

By |2024-05-02T12:36:18+01:00May 2nd, 2024|From the market, News|Comments Off on Impact of Audio Advertising: Five Pounds Returned for Every Pound Invested
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