Podcasts then and now: How one medium took over the media
Written by AdTonos CEO and Founder, Michael Marcinik In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about podcasts, and besides some minor technological updates, this description could have been said today. Audio media
