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Powerful Programmatic Meets Cool Creative: Making the Most of Today’s AdTech

Digiday highlighted that more focus is being shifted away from single-mindedly optimising ad placement and to advertising creative. No amount of behavioural, contextual targeting or data-driven campaigns will fully compensate for abrasive sounds, unattractive visuals or stale storytelling in adverts. So how can we get the most out of programmatic ads to boost their performance?

By |2022-08-11T15:17:38+01:00August 12th, 2022|From the market, Uncategorized|0 Comments

Top Tips for the Best Media Mix Diversification in 2022

What do the best media mixes look like in 2022? With the growing costs of advertising on Google, Amazon and Facebook, as well as complications to data privacy and adapting to the ‘cookie apocalypse’, digital TV, native display on mobile devices, TikTok and audio streaming have been identified as hot new platforms for ads. So

By |2022-08-12T12:02:40+01:00August 11th, 2022|From the market, Uncategorized|0 Comments

2022’s Podcast Superstars

Have you ever wondered what’s the hype about Podcasts? One of the best ways to understand the pull factor, appeal and opportunities presented by podcasts is to get stuck into a few good podcasts, so why not see for yourself?  Want to go from disasterchef to masterchef from the comfort of your own kitchen? Or

By |2022-08-11T10:43:17+01:00August 11th, 2022|Uncategorized|0 Comments

Advertising Week: Up in the Air – Bringing Consumer Confidence Back Down to Earth

AdTonos CEO and Founder, Michal Marcinik, writes for Advertising Week on how digital audio advertising can support industries hard-hit by the pandemic.   In the wake of the global pandemic, many who missed out on seeing friends, relatives, and distant sights were keen to get back on the travel train. On the supply side, brands are

By |2022-08-11T12:10:40+01:00August 10th, 2022|In the media, Uncategorized|0 Comments

Introducing Sandstorm SDK!

What Does the Average Gamer Look Like?  Most would assume that the average gamer is a teenage boy, but did you know that the average gamer is 63% likely to be a woman? Not only that, they are most likely to be around 34 years old, own a house and have children. Did you know

By |2022-08-09T13:46:55+01:00August 8th, 2022|Uncategorized|0 Comments

Is Programmatic the Key to Recession-Proofing Your Marketing Strategy?

Programmatic media buying traditionally flourishes in times of recession; 2008 turbocharged programmatic media buying and a similar spike was seen in 2020. But will this trend continue in 2022 in the face of the slowing down of ad spend? Benefits of Programmatic Buying in Hard Times Flexibility Recessions allow marketers to reassess their marketing strategy

By |2022-08-08T12:39:45+01:00August 5th, 2022|Uncategorized|0 Comments

Audio in the Workplace

What advertisers can learn from Spotify’s latest offering Different people require different things when it comes to working, but there is one element that many tune into to boost their concentration, or indeed their mood: music. No matter what the jam – or how many beats per minute – music and radio have the power

By |2022-08-03T14:16:54+01:00August 1st, 2022|From the market, Uncategorized|0 Comments
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