Is Programmatic the Key to Recession-Proofing Your Marketing Strategy?

Programmatic media buying traditionally flourishes in times of recession; 2008 turbocharged programmatic media buying and a similar spike was seen in 2020. But will this trend continue in 2022 in the face of the slowing down of ad spend? Benefits of Programmatic Buying in Hard Times Flexibility Recessions allow marketers to reassess their marketing strategy