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Report on audio consumption habits in the UK reveals bigger popularity of smart speakers among older demographics

Listening habits are changing as we have access to new tech and devices. According to research by Rajar Midas, these differ considerably according to demographics, which is a useful hint to advertisers targeting different age groups with digital audio ads.  For example, the average share for on-demand audio via smartphones and mobile phones is highest

By |2021-10-10T20:03:15+01:00July 30th, 2019|News|0 Comments
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