That's question is asking Ruxandra Obreja, Chairmen of Digital Radio Mondiale in the article in RadioWorld on May 24th, 2021. The author considers whether DRM's (digital transmission system intended for use in the existing broadcasting bands below 30 MHz, long, medium and short waves, AdTonos...
In the article „Brands Are Coming for Your Ears.”, in Bloomberg, Ben Schott detailed explained to us why audio has become the latest front in branding’s battle for our attention. The author says: „The latest front in branding’s battle for our attention is audio - as...
What Google’s cookie-less privacy measures mean for marketers and what is the alternative in the cookie-less world has summarised Lee Wilson, Head of services at Vertical Leap, in the article in The Drum. "Google’s phasing out of third-party cookies is well documented and the entire industry...
It may be surprising, but the IAB Europe Research Shows EU Citizens understand and appreciate the Ad-Supported Internet. 75% of Europeans surveyed would choose today’s experience of the internet over the internet without targeted ads, where they would need to pay to access most sites...
The digital ad market is resilient, with 5% growth in 2020, in the newest IAB UK Adspend report conducted with PwC. Full-year Digital Adspend report shows that the UK’s digital advertising market rallied in 2020, following the initial impact of the pandemic on spend. The report,...
"How does AdTonos innovate? Michal Marcinik: It is a constant process. I am a huge fan of Blue Ocean Strategy, making the competition irrelevant. It is easy to say, but the foundation lays in two solid pillars. One is the vision and the ability to match ideas and solve...
We Were Nominated as a Top Marketing Company in London by BestStartup.co.uk Beststartup.co.uk showcases top picks for the best London based Digital Media companies. The author of the article says: „These startups and companies are taking a variety of approaches to innovate the Digital Media industry, but...
"The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike....
"Now, smart speakers are transforming the way we engage with radio advertisements. New, interactive radio ads mean that those listening via their smart speaker can interact with the ad through the use of voice commands. Listeners can find out more information, purchase the product or...
"Digital audio advertising revenue grew 13% in 2020 compared to 2019, according to the IAB’s newly issued Internet Advertising Revenue Report, a benchmark annual study conducted by PwC. The larger share of that growth occurred in mobile advertising (+15%); the smaller share belonging to desktop...
