We fully agree and confirm the thesis of Mr Adam Jacobson the author of the article in RBR, who said: "What is being hailed as the first real-time interactive audio ad technology to work across commercial radio has been launched in the U.K.And, the technology will be ready...
We are happy to invite you to read an article in MarTechSeries and learn more about our Yours Truly audio advertisement technology. The technology was debuted via an ad campaign that Omnicom Media Group’s PHD planned for Audi and delivered across Octave’s vast portfolio of...
Digital audio has become vital this year during the pandemic - used to inform, entertain, engage, and connect us. More and more people increasingly using technological devices to access the audio, digital audio consumption has increased dramatically over the past few years. IAB UK in cooperation...
Welcome to TFN Meets, in partnership with the Department for International Trade (DIT)'s Global Entrepreneur Programme. James Sutcliffe asked Michal Marcinik, CEO and AdTonos Founder. A range of topics from data protection to shifting markets during The Founding Network. Watch the interview. ...
Smart Speakers are gaining importance in advertising. According to the survey from Adobe which involved the use of smart speakers during quarantine, it turns out that 46% of consumers own a smart speaker (up from just 25% in May 2019), used their voice assistants more...
“Podcast advertising is the new blank canvas for creative communicators. It gives advertisers the flexibility and freedom to experiment, and to shift the perception of what an audio ad should sound like. It’s a new medium to surprise, entertain, inform and connect with an audience...
The deal will grant advertisers access to thousands of radio stations that simultaneously integrate with AdTonos’ end-to-end platform, and reach to a vast new cohort of listeners. The audio ads will be played in-stream on radio stations and will start generating revenue immediately after the radio...
AdTonos today partnered with QuantumCast, one of the leading German audio streaming providers with a self-developed cloud-based platform for audio broadcasting, who offer audio publishers an auto-scale infrastructure to run radio stations, to extend the monetisation opportunities for supported audio publishers. [caption id="attachment_17712" align="alignleft" width="200"] Marko...
There has been a rise in the consumption of audio content during the lockdown and the coronavirus pandemic. There are currently more than 850,000 active podcasts available to listen to, and 6.5 million or 12% of adults in the UK listen to podcasts every week (Podnews)....
It's interesting how new audio technologies are changing traditional media. The BBC, Apple News+and The Washington Post introduced ways to listen to their written articles to allow their readers to choose the most comfortable way to access published content and as a way to attract...
