13% of radio listening is now on connected devices. In terms of reach, 36 million adults or almost two-thirds of the population aged 15+ are now tuning in to radio via a digitally-enabled platform (DAB, DTV, Online or App) each week. Radio Joint Audience Research (Rajar),...
“As brands continue to find ways to cut through the clutter to reach customers, some are finding new avenues in audio engagement. Experimentation in sonic logos, branded podcasts, audio augmented reality, and innovation in audio advertising and content are challenging brands to define what they...
With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in...
Speakers and delegates from more than 15 countries attended a conference at the European Parliament in Brussels on Wednesday (9 October) to discuss the future of radio and audio. The event, ‘Audio Revolution: Radio’s future in an age of tech giants’ was organised by the Association...
At Adform Summit: The Time is Now in Warsaw the speakers raised topics related to the latest trends in advertising, methods of monetization of advertising space and use of data in programmatic. They also talked about the vision of development for the coming years, just...
We are happy to announce our approved status as a registered vendor of the IAB Europe Transparency and Consent Framework (TCF), which confirms that AdTonos/Radio Net Media complies with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on...
One of the main topics of conversations at this year’s Dmexco in Cologne, Germany was the so-called “cookie conundrum”. Facing a future without third-party cookie tracking resulting from a mix of GDPR regulations and ad cookie blocking, publishers now take to high-quality first-party ads. Consumer habits...
What a great day for us! We are delighted to confirm AdTonos/Radio Net Media Limited’s IAB UK Membership. Find out more...
We proudly announce that Michal Marcinik was accepted by E2E as an ambassador. E2E enables extraordinary connections for entrepreneurs. It is a platform where high growth entrepreneurs can find the right advice, support, people and finance to give their enterprise the best chance of success....
A very interesting case showing the importance of a sonic branding and brand tune based on the example of Mastercard. The global payment card giant was looking for a jingle that would be customized for 210 countries, for every buying situation – and it took...