We’re now in the new twenties, and a lot of us are wondering what the next year – and decade – will bring for digital advertising. Of course, we’re especially interested in digital audio, so let’s focus on what is likely to happen in 2020...
New Year's resolutions already made? Let's see. Come and meet us at our new office! Now let's focus on something more challenging: lose weight, exercise more and...
The audio sector faces incredible development prospects in 2020. “While radio continues to prove its resilience and grow audiences, opportunities across the audio spectrum will continue to expand and accelerate - capturing larger audiences and advertiser revenue.” – says Grant Blackley, CEO, Southern Cross Austereo in...
Why Audio + Digital Is the Perfect One-Two Punch for a Knockout Ad Campaign and combination of digital strategy and audio strategy can produce higher ROI and deliver a broader reach, explains Buck Robinson, Partner and Chief Radio strategist at The Media Manager in Martechadvisor articles. “Both...
According to a report from Juniper Research, smart speakers like the Amazon Echo, Google Home and Sonos One will be installed in a majority (55 percent - of U.S. households) by the year 2022. Over 70 million households will have at least one of these smart speakers...
The entry of new advertising channels such as Digital Out Of Home (DOOH), podcast and audio programmatic advertising, voice-activated ads, smart devices, and AR/VR not only gives marketers more choices but also provides a more engaging, personalized experience for consumers. Technologies such as artificial intelligence...
13% of radio listening is now on connected devices. In terms of reach, 36 million adults or almost two-thirds of the population aged 15+ are now tuning in to radio via a digitally-enabled platform (DAB, DTV, Online or App) each week. Radio Joint Audience Research (Rajar),...
“As brands continue to find ways to cut through the clutter to reach customers, some are finding new avenues in audio engagement. Experimentation in sonic logos, branded podcasts, audio augmented reality, and innovation in audio advertising and content are challenging brands to define what they...
With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in...
Speakers and delegates from more than 15 countries attended a conference at the European Parliament in Brussels on Wednesday (9 October) to discuss the future of radio and audio. The event, ‘Audio Revolution: Radio’s future in an age of tech giants’ was organised by the Association...