Following the IAB Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers can leverage programmatic opportunities within this rapidly-growing channel. Michal Marcinik, our CEO...
AdTonos has appointed Paul Smith as Senior VP of Sales to support the global growth of sales, with a primary focus on the UK. Paul has over 12 years of experience in the Radio Industry successfully managing multiple Commercial teams across the UK, representing some of...
It was a truly exciting experience – illuminating in so many ways. We are sincerely grateful for the opportunity to speak our minds during this event. Michał Marcinik, founder and CEO of AdTonos, spoke on behalf of our company. During the webinar, every participant had the...
Estée Lauder launched an audio campaign for its new fragrance Beautiful Magnolia. The spot focuses on four love stories depicted in the ad. The name of the brand is briefly mentioned at the beginning and the end of the ad. Until now luxury products have...
We are thrilled to announce we have been featured in the Best Startup UK Magazine as one of 101 Top English Digital Media Startups & Firms. As we’ve been working very hard for the last year, we’re delighted to hear that our work is being appreciated....
A long long time ago (more precisely 20 years ago) in the audio world there was peace and quiet...
When? Wednesday 08 September 2021, 14:00 - 15:35 (Registration 13:50 - 14:00) Where? Wherever you want – just click here to sign up*. Do you like to listen to passionate and creative people? If so, you surely have to join IAB’s Audio Week webinar! It’s an event during which you’ll...
Technology is no longer sneaking into our lives, it’s ostentatiously living rent-free right in the same room. And that’s marvellous news for audio marketing! The numbers are truly impressive. The absorption of voice technologies by society took place at an even faster pace than the popularization of...
For those of you, who like numbers, we have some new statistics published by Radiocentre regarding audio marketing. Advertising Association/Warc Expenditure Report expects that general spendings on advertising in the UK will grow 18,2% this year giving a market size of £27.8bn. It would be an...
"2021 is the year sonic branding enters the mainstream" In today's article, we’ll take a look at the newest analysis of the importance of audio in building the company’s brand. It’s nothing new to say that audio is getting more and more significant if we talk about...
