[caption id="attachment_17721" align="alignleft" width="267"] Marko Elsner, CSO and Co-Founder of QuantumCast[/caption] AdTonos today partnered with QuantumCast, one of the leading German audio streaming providers with a self-developed cloud-based platform for audio broadcasting, who offer audio publishers an auto-scale infrastructure to run radio stations, to extend the...
There has been a rise in the consumption of audio content during the lockdown and the coronavirus pandemic. There are currently more than 850,000 active podcasts available to listen to, and 6.5 million or 12% of adults in the UK listen to podcasts every week (Podnews)....
It's interesting how new audio technologies are changing traditional media. The BBC, Apple News+and The Washington Post introduced ways to listen to their written articles to allow their readers to choose the most comfortable way to access published content and as a way to attract...
You can never get enough of being reminded of the basic marketing tools that really work. Online marketing tips that work resemble Evan Varsamis in Forbes. We, marketers, are constantly looking for new and even more effective ways to reach users. Meanwhile, there are a few...
How audio ads work and why marketers should think about audio advertising strategy today? Every day more and more consumers have online access to content almost 24/7 via devices like desktops, smartphones, tablets, smart speakers, and watches. During the new COVID-19 reality, our daily habits have...
There is no doubt that the financial industry knows how to earn money and generate profits. Financial services companies have started using audio branding to communicate with their customers. ‘Given the impact of COVID-19 around the globe, we will likely experience a new normal where physical...
The results of the study by the Media Psychology Lab of the Pompeu Fabra University in Barcelona clearly show that more people have been listening to the radio in Spain during COVID-19 quarantine, and the perception of radio has become more positive. The consumption of radio...
With the COVID-19 pandemic, companies had to adapt to the new reality that will likely continue for months. For some, the “new normal” will mean changes in a lot of areas of business, including advertising. Advertising during a recession As past recessions show, there is a direct...
The fears of an economic recession are coming true – accelerated by the global outbreak of COVID-19 we all face. Many businesses are going to face harsh times, but some will make it through and come out stronger. Because they’ll keep on advertising their services...
According to Deloitte’s recent annual report, including predictions for the tech, media, and telecom sectors, the global podcast market is expected to grow by 30% to $1.1 billion in 2020. That would mean a record broken for podcasts – and a very probable one if you consider their...
