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Quality and trust, high share of voice, data-driven creative make digital audio highly attractive for advertisers

With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in the programmatic audio space, this is likely to change in

By |2021-10-10T18:13:22+01:00October 24th, 2019|News|0 Comments

The future of radio and audio discussed at the European Parliament

Speakers and delegates from more than 15 countries attended a conference at the European Parliament in Brussels on Wednesday (9 October) to discuss the future of radio and audio. The event "Audio Revolution: Radio’s future in an age of tech giants" was organised by the Association of European Radios (AER), the voice of commercial radio

By |2021-10-10T18:15:02+01:00October 14th, 2019|From the market, News|0 Comments

How will the programmatic market develop?

At Adform Summit: The Time is Now in Warsaw the speakers raised topics related to the latest trends in advertising, methods of monetization of advertising space and use of data in programmatic. They also talked about the vision of development for the coming years, just like Michal, Adtonos CEO, talked about the power of audio

By |2021-10-10T18:18:10+01:00October 11th, 2019|News|0 Comments

Radio Net Media Ltd. became a vendor of the IAB Europe TCF

We are happy to announce our approved status as a registered vendor of the IAB Europe Transparency and Consent Framework (TCF), which confirms that AdTonos/Radio Net Media Ltd. complies with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device

By |2021-10-10T18:30:58+01:00October 1st, 2019|News|0 Comments
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