Monthly Archives: January 2025

Creativity lies at the heart of effective advertising, and its importance in audio campaigns is no exception. Drawing from industry-leading research and expert insights, we explore why strong creative execution is vital and how brands can elevate their audio advertising to drive impactful results. Why Creativity Matters in Audio Advertising Creative as a Sales Driver

Audio advertising is emerging as a powerful yet underutilised tool in the rapidly evolving marketing ecosystem. According to Oxford Road’s latest study, "The Sound of Growth: How Audio Fuels Branded Search, Q1 2025", audio is a performance-driven channel and a significant contributor to brand awareness and long-term consumer engagement. This insight is backed by $400

Edison Research, the leading podcast research company, producing the only survey-based data on podcast listening in the US., reflected on a 2024 year filled with groundbreaking discoveries, rich connections, and collaborative achievements and shared the top insights from their work this year. Over the past decade, Americans' audio habits have shifted significantly. Those aged 13+

A Look Back at Podcasts in 2024? Podcasting has solidified its position as a leading force in modern media, blending innovation with deep audience engagement. The milestones achieved in 2024 underscore its transformative power: 47% of Americans aged 12+ listened to podcasts monthly—a 12% year-over-year increase, with a notable 19% growth among women listeners. 45%