Monthly Archives: May 2025

In a groundbreaking move for digital audio advertising, AdTonos has joined forces with NumberEight to revolutionise targeted advertising in podcasts and mobile audio. This partnership combines NumberEight's ID-less data tech with AdTonos' global audio reach to deliver engaging, privacy-safe campaigns across today's fragmented media landscape. Solving Today's Audio Advertising Challenges The audio advertising industry has

Audio in 2025: Evolving Habits in a World of Infinite Choice As audio content becomes more diverse and accessible than ever, listeners' expectations are shifting. From once being limited to live radio and physical media like vinyl or CDs, today’s audiences enjoy an endless stream of personalised playlists, niche podcasts, and curated radio across multiple

In a world where consumer attention is fragmented across devices, channels, and platforms, local advertisers need effective and efficient solutions. Enter digital audio—a medium that’s no longer just the domain of national brands and global campaigns. For local businesses looking to build brand awareness, drive footfall, or grow online engagement, digital audio advertising is fast

The way audiences consume radio is evolving rapidly, and the latest RAJAR (Radio Joint Audience Research) figures for Q1 2025 make that clearer than ever. UK radio listening via online platforms and smart speakers has reached record-breaking levels, highlighting the growing role of connected devices in everyday listening habits. Online Listening Hits New Peak Total

The global programmatic advertising market is experiencing unprecedented growth, and it’s not slowing down anytime soon. According to a recent report by Persistence Market Research, the market is projected to skyrocket from nearly US$3 billion in 2017 to an estimated US$29.8 billion by the end of 2025, representing a remarkable CAGR of 33.3%. At AdTonos,

As digital media technologies evolve, so does how we consume and engage with radio. What was once limited to traditional FM broadcasting has become a dynamic, multiplatform experience, encompassing live streaming, podcasts, visual radio, and on-demand audio. This transformation has redefined radio’s reach and effectiveness as a medium, especially in delivering targeted, culturally relevant, and

The UK’s digital advertising ecosystem continues to thrive, outpacing the broader economy with double-digit growth, and video and podcast advertising are playing central roles in this surge. According to IAB UK’s latest Digital Adspend report, developed with MediaSense, total UK digital ad spend reached an impressive £35.6 billion in 2024, marking a 13% year-on-year growth,

In an age where marketers often chase the newest digital trends, it’s easy to overlook one of the most potent and proven channels: radio. But fresh insights from Katz Media Group, based on Nielsen Scarborough data, serve as a powerful reminder - radio advertising drives real consumer behaviour. Radio’s Measurable Impact on Consumer Action In

At AdTonos, we usually spotlight trends in programmatic audio and audio advertising. But today, we’re turning our attention to something even broader — a powerful new report from IAB that offers a bold and optimistic outlook for digital marketing and advertising in the U.S. The Digital Economy Is Booming According to the latest edition of