Monthly Archives: May 2025

Audio's Role in Boosting Movies and Streaming In a world where media budgets are dominated by visual advertising, a powerful opportunity is quietly gaining momentum. A new series of studies reveals that audio, through streaming music, podcasts, and AM/FM radio, may be the secret weapon to amplify theatrical releases and boost streaming video subscriptions. At

Digital Radio: The Future of Broadcasting As media continues to evolve in the digital age, radio remains one of the most resilient and adaptable formats. While analog FM still holds cultural and practical significance for millions, all signs point to digital radio as the future medium. With superior sound quality, multimedia integration, and greater transmission

New Study Proves Audio’s Influence Beyond the Airwaves In a media landscape saturated with digital noise and AI-generated content, a surprising powerhouse continues to prove its relevance: radio. A new study from Critical Mass Insights (CMI) reveals that radio advertising doesn’t just stand alone—it supercharges digital engagement, particularly on social media. Radio's Role in the

Audio advertising is emerging as a powerful tool for brands looking to drive demand conversion. With its ability to reach consumers at crucial moments, its flexibility, and its cost-efficiency, audio provides an invaluable opportunity for advertisers. The rise of digital audio further amplifies these benefits, enabling precise targeting and real-time campaign optimization. Let’s explore why