According to Statista estimates, there will be 2,309.4 million mobile gamers by 2026, and that from October 2020 to January 2021, 39% of surveyed adults were self-professed mobile gamers in the UK. That’s up from 23% in the previous year! Far from taking a backseat post-pandemic, mobile usage is on the rise. Data.ai has reported
Post 2020, 51% of the UK population now plays online games, according to research by Marmalade Game Studio and Consumer Intelligence. That’s double the amount of gamers pre-2020! Another surprising trend is that 55% of mobile gamers in the UK are aged 55+; that’s more than double the number of gamers aged 25-34 (which is
We’re wrapping up Work Life Week with another blog dedicated to wellbeing! In this second and final blog post on wellbeing (for now!). In this blog, we share some popular podcasts for self-development, improving relationships, and financial literacy. So let’s get started! Best Podcasts and Livestreams for Self-Development On Purpose Jay Shetty’s ‘On Purpose’ podcast
We’re kicking off Work Life Week with a blog on wellbeing, and great resources to support your wellbeing through audio content! Did you know that digital audio can create the strongest emotional unifier, community builder, and mental health support resource compared to other digital marketing channels? For example, 55% of Gen Zs and 80% of
If you read our blog post on the Latin American and APAC gaming market, you’ll already know that the global gaming market is projected to reach a phenomenal $339.95 billion in 2027. You may also have been impressed with some of the stats provided, for example: 82% of Southeast Asia's online population are gamers; Brazil’s
Did you know that the value of the gaming market is projected to increase from $198.40 billion in 2021 to $339.95 billion in 2027? That’s an incredible CAGR (compound annual growth rate) of 8.94%! With the total number of internet users up 4%, reaching 4,950 million unique users in January 2022, there’s growing potential for
Written by Paul Smith, SVP of Commercial, AdTonos In early August, Project Understood, Gold winner of the 2022 Creative Effectiveness Lions, made the headlines for successfully making voice technology more accessible to the Down Syndrome community. Up until then, the AI driving this technology was only capable of understanding one in three words of those with atypical
AdTonos CEO and Founder, Michal Marcinik, had the great pleasure of featuring in an ExchangeWire article on his takeaways from Cologne’s 2022 DMEXCO conference, which returned this year after a three-year hiatus. “It’s a really exciting time to be working in ad tech, which became very clear at DMEXCO. Industry and business leaders all came
Today is the European Day of Languages! From Greek to Polish, Portuguese to Tmazight, we’re a very multilingual bunch at AdTonos, so we asked the team to give us their top tips when it comes to learning languages! Krystyna Chupak, Customer Support - Russian, English, Mandarin, German, Spanish Watch Movies in Your Target Language "I
Recent research shows that in-game audio is reaching astronomical heights, with 85% of mobile gaming audiences listening to in-game audio ads from start to finish, and revenues increasing by a quarter! This follows a 30% increase in budget allocated to audio marketing on mobile devices, the web and other content online, according to Mars Media
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