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Is Radio Advertising Still Effective? With so much focus on podcasts, YouTube, and streaming music services like Spotify and Apple Music, it’s easy to overlook AM/FM radio. However, recent data shows that radio remains dominant in audio advertising, maintaining its effectiveness and reach. Edison Research’s Share of Ear report (Q3 2024) provides compelling insights: AM/FM

Advertisers seek precision and efficiency in reaching their target audiences in today's digital landscape. Programmatic audio advertising has revolutionized how brands connect with listeners by offering unparalleled addressability—ensuring that the right message reaches the right audience at the right time. What is Addressability in Programmatic Audio? Addressability in programmatic audio refers to the ability to

Radio remains a resilient and powerful medium for advertisers as the media landscape evolves. According to Ad Results Media’s (ARM) latest report, 2025 Radio Advertising Guide: Effectiveness, Statistics & More, radio continues to deliver unmatched reach, cost efficiency, and high return on investment (ROI). With the increasing integration of emerging technologies, AI-driven personalization, and cross-border

Over the past decade, podcasting has evolved from a niche medium into a mainstream entertainment and information powerhouse. What started as a space dominated by public radio-style productions has transformed into a diverse and expansive industry, with millions of listeners engaging across various genres and platforms. The Scale of Podcasting in 2025 The growth of

In today’s content-saturated world, brands and creators must find innovative ways to stand out and engage with audiences. While video and text-based content have long dominated, the rise of audio is reshaping modern media strategies. From podcasts and voiceovers to audio ads, integrating sound into your media mix offers a unique way to connect with

The final quarter of 2024 marked a significant milestone for audio consumption in the U.S., accounting for nearly 20% of Americans’ daily media time. That equates to an impressive 3 hours and 54 minutes per day spent across various audio platforms, including radio, podcasts, streaming music, and satellite radio. The Power of Ad-Supported Audio One

World Radio Day, celebrated every year on February 13, was established by UNESCO in 2011 to recognize the importance of radio as a medium for information, education, and empowerment. In 2025, the theme highlights radio’s vital role in addressing climate change, urging broadcasters to prioritize fact-based environmental reporting. The Power of Radio in Climate Communication

The latest RAJAR figures for Q4 2024 reveal that commercial radio now reaches 40 million weekly listeners in the UK, up from 39 million in the same period last year. Notably, online listening has grown to 31.1% of all commercial radio listening, up from 28.9% in Q4 2023. Commercial radio also widens its lead over

In the rapidly evolving landscape of 2025, audio advertising is taking centre stage, revolutionizing marketing strategies across industries. The Drum's insightful article delves into how brands leverage audio to create more personalized and immersive consumer experiences. As digital audio advertising spending in North America is set to reach $9 billion by 2028, the medium is

Radio continues to lead in ad-supported audio consumption, maintaining its influence across generations and listening environments. According to Edison Research’s latest Share of Ear report for 2024, radio remains the top choice for listeners seeking free, ad-supported content, whether in the car, at home, or in the workplace. Radio’s Stronghold at Home and Work AM/FM