AdTonos blog
AI at the Microphone: Is It The Voice of the Future?
The digital audio landscape is experiencing a rapid transformation. With the growing popularity of podcasts, audiobooks, and audio dramas, technology
New UK Audio Listening Trends: RAJAR & MIDAS Insights
As digital audio continues to grow in popularity, understanding how audiences consume audio content is crucial for broadcasters, advertisers, and
Harnessing the Impact of Omnichannel Podcast Advertising
Podcasts have evolved beyond simple audio shows—they have become multimedia empires spanning various facets of media and entertainment. Inspired by
The Power of Radio Advertising: Why It Still Works
Is Radio Advertising Still Effective? With so much focus on podcasts, YouTube, and streaming music services like Spotify and Apple
America’s Audio Habits Reach New Heights
The first quarter of 2025 marked a major milestone for the audio industry in the U.S. Americans are now spending nearly four hours a day with audio
Ad-Supported Audio Still Reigns – Here’s Why That Matters
Remember when ad-free listening meant flipping through your CD wallet or untangling a cassette tape? Good times. Dodging
Audio Ads: A Strategic Powerhouse for Advertisers
Audio and Radio Elevate Media Strategies Audio and radio ads aren’t just background noise but powerful tools for
How Gamers Find New Brands Through In-Game Ads?
The Growing Influence of In-Game Ads Gaming has never been more popular, with digital gaming reaching an all-time
Listeners Act After Hearing a Podcast Ad
57% of Listeners Act After Hearing a Podcast Ad: What This Means for Your Brand Strategy Podcasts have become more than just a form of
Why Authentic Audio Ads Outperform Visuals
The Secret to Engaging Listeners with Sound In today’s crowded media landscape, capturing attention requires more than just clever visuals or flashy designs. According to
Why Podcast Ads Are Driving Brand Success
The Podcast Market Boom Podcast advertising has emerged as a powerful tool for brands, and recent research by international market research company Kantar sheds light
Future Trends in Programmatic and Audio Advertising
Trends Shaping the Future of Programmatic and Audio Programmatic Ads As digital landscapes evolve, programmatic advertising redefines how brands engage audiences and optimise ad spend.
Why Audio Programmatic Stands Out? Insights from IAB Australia
Insights from IAB Australia Leadership Summit 2024 The advertising world is rapidly transforming, and few events encapsulate this dynamic shift as well as the IAB Australia
Podcasts Are the Future: Key Insights from Kantar Study
The media landscape has undergone rapid transformation in recent years, from the evolution of digital platforms to the rise of AI innovations. Choosing the proper
