AdTonos blog
Podcast Advertising: Where Attention Meets Trust
As the digital advertising landscape continues to evolve, podcasting stands out as a unique medium: one where both attention and
Why Podcast Ads Are Just Getting Started?
Podcasting is no longer a single-format medium. It has evolved into a fluid, multi-format experience that follows listeners across various
UK Surpasses U.S. in Weekly Online Audio Reach
The digital audio revolution is accelerating, and the UK is now at its forefront. According to The Infinite Dial UK
AI in Programmatic Audio: Smarter Targeting, Better Results
In recent years, artificial intelligence (AI) has moved from the periphery to the core of digital advertising, and nowhere is
IAB Guide: Measuring Digital Audio in Media Mix
Digital audio is one of the most engaging and rapidly growing formats in today’s media landscape. Yet, when it comes to ad spend, it
Programmatic Curation: Why it matters?
In the ever-evolving digital advertising landscape, programmatic curation has emerged as one of the most transformative forces in
Cannes Lions: A One-Second Audio Ad Takes the Grand Prix
At Cannes Lions, the global advertising and communications industry gathers to celebrate the very best in creative work.
From Jingles to Journeys: How Audio Advertising Evolved
In the early 2000s, audio advertising was confined mainly to traditional radio. Brands bought airtime, played catchy jingles
Smarter Audio Ads: AdTonos and NumberEight Go ID-Less
In a groundbreaking move for digital audio advertising, AdTonos has joined forces with NumberEight to revolutionise targeted advertising in podcasts and mobile audio. This partnership
Audio Listening Shaped by Choice and Connectivity
Audio in 2025: Evolving Habits in a World of Infinite Choice As audio content becomes more diverse and accessible than ever, listeners' expectations are shifting.
How Digital Audio Boosts Local Ads
In a world where consumer attention is fragmented across devices, channels, and platforms, local advertisers need effective and efficient solutions. Enter digital audio—a medium that’s
UK Radio Listening Soars Online and on Smart Speakers
The way audiences consume radio is evolving rapidly, and the latest RAJAR (Radio Joint Audience Research) figures for Q1 2025 make that clearer than ever.
Programmatic Advertising: Global Growth Ahead
The global programmatic advertising market is experiencing unprecedented growth, and it’s not slowing down anytime soon. According to a recent report by Persistence Market Research,
Digital Radio: Culture, Connection and Content
As digital media technologies evolve, so does how we consume and engage with radio. What was once limited to traditional FM broadcasting has become a
