AdTonos blog
Radio Advertising Market Will Steady Growth Through 2033
Despite economic challenges and uncertainties, the global radio advertising market is expected to experience steady growth over the next decade.
AI and Next-Level in Audio Measurement
Audio measurement has evolved significantly. Gone are the days of waiting until the end of a campaign to see results.
A Post-Cookie World with Streaming and Audio Ads
As third-party cookies face extinction, the advertising industry finds itself at a pivotal moment. Google’s decision to phase out third-party
Multi-Channel Audio Ads Drive Holiday Conversion
The holiday season is crucial for brands aiming to stand out in a crowded market. With consumers ready to shop
UK Digital Ad Market Surges Past £35B in 2024
The UK’s digital advertising ecosystem continues to thrive, outpacing the broader economy with double-digit growth, and video and podcast advertising are playing central roles
Commercial Radio’s Audience Boom in the UK according RAJAR
The latest RAJAR figures for Q4 2024 reveal that commercial radio now reaches 40 million weekly listeners in
The Future of Marketing: How Audio Advertising is Reshaping
In the rapidly evolving landscape of 2025, audio advertising is taking centre stage, revolutionizing marketing strategies across industries.
Radio’s Lead in Ad-Supported Listening Across Generations
Radio continues to lead in ad-supported audio consumption, maintaining its influence across generations and listening environments. According to
The Association of National Advertisers (ANA) Releases New Ethics Code for Marketing
The Association of National Advertisers (ANA) has unveiled the "Ethics Code of Marketing Best Practices," a comprehensive framework designed to establish rigorous standards in ethical
Boosting Political Campaigns with AdTonos Premium Audio Ads enhanced by Amplifier
As the 2024 US political season heats up, audio advertising becomes a powerful tool for reaching voters. In a typical day, ad-supported digital audio reaches
Audio Ads Prove More Memorable Than Billboard, Video, and Social Media Ads
As the advertising landscape evolves, brands must reassess their media strategies. Veritonic's latest research unveils the compelling advantages of audio advertising, offering fresh insights into
Expanding Reach: The Impact of Adding AM/FM Radio to Digital Audio Advertising
Edison Research's 'Share of Ear' study, a recent and insightful resource for media buyers, underscores the unique benefits of AM/FM radio in audio media buys.
Women Sports Fans in the US: A Growing Audience in the Audio Space
In a recent blog post, we discussed how the rising popularity of fútbol and women's sports offers a valuable opportunity for advertisers. By leveraging platforms
Google Opts for User-Controlled Cookie Management Instead of Phasing Out Third-Party Cookies
To have one's cake and eat it too, Google is revising its strategy by introducing user-controlled cookie management instead of phasing Out third-party cookies. Google
