AdTonos blog
UK Digital Ad Market Surges Past £35B in 2024
The UK’s digital advertising ecosystem continues to thrive, outpacing the broader economy with double-digit growth, and video and podcast advertising
Radio Still Works – And It’s Driving Real Action
In an age where marketers often chase the newest digital trends, it’s easy to overlook one of the most potent
The Future of Digital Marketing: U.S. Digital Economy Hits $4.9 T
At AdTonos, we usually spotlight trends in programmatic audio and audio advertising. But today, we’re turning our attention to something
Sound On: Unlocking Audio for Film and Streaming
Audio's Role in Boosting Movies and Streaming In a world where media budgets are dominated by visual advertising, a powerful
Cannes Lions: A One-Second Audio Ad Takes the Grand Prix
At Cannes Lions, the global advertising and communications industry gathers to celebrate the very best in creative work. It's a meeting point for groundbreaking
Maximise Reach & Privacy for Podcast & Mobile Audio
We’re excited to share that AdTonos has been featured in ExchangeWire’s latest article, highlighting our groundbreaking partnership with
Smarter Audio Ads: AdTonos and NumberEight Go ID-Less
In a groundbreaking move for digital audio advertising, AdTonos has joined forces with NumberEight to revolutionise targeted advertising
Audio Listening Shaped by Choice and Connectivity
Audio in 2025: Evolving Habits in a World of Infinite Choice As audio content becomes more diverse and
Podcast Fans Are Music Superfans – Why This Matters?
Podcasts haven’t just entered the entertainment arena—they’ve taken centre stage. Once considered niche, they have become a mainstream media staple, shaping how Americans consume content
The Power of Curation in Programmatic Advertising
Why Marketers Need to Rethink Their Approach The traditional approach to programmatic ad buying, which relies heavily on third-party data within demand-side platforms (DSPs), is
Ad-Supported Audio Still Reigns – Here’s Why That Matters
Remember when ad-free listening meant flipping through your CD wallet or untangling a cassette tape? Good times. Dodging ads is a breeze these days—just a
Audio Ads: A Strategic Powerhouse for Advertisers
Audio and Radio Elevate Media Strategies Audio and radio ads aren’t just background noise but powerful tools for sales activation and brand building. In an
How Gamers Find New Brands Through In-Game Ads?
The Growing Influence of In-Game Ads Gaming has never been more popular, with digital gaming reaching an all-time high in the U.S. and a global
Radio Ads Deliver ROI and Drive Brand Growth
In an era where digital dominates the advertising landscape, traditional radio advertising continues to prove its effectiveness in driving brand growth, sales, and profitability. A
