AdTonos blog
Record-Breaking Audio Listening Trends in the US
The final quarter of 2024 marked a significant milestone for audio consumption in the U.S., accounting for nearly 20% of
World Radio Day 2025: Radio’s Role in Climate Awareness
World Radio Day, celebrated every year on February 13, was established by UNESCO in 2011 to recognize the importance of
Commercial Radio’s Audience Boom in the UK according RAJAR
The latest RAJAR figures for Q4 2024 reveal that commercial radio now reaches 40 million weekly listeners in the UK,
The Future of Marketing: How Audio Advertising is Reshaping
In the rapidly evolving landscape of 2025, audio advertising is taking centre stage, revolutionizing marketing strategies across industries. The Drum's
Smarter Audio Ads: AdTonos and NumberEight Go ID-Less
In a groundbreaking move for digital audio advertising, AdTonos has joined forces with NumberEight to revolutionise targeted advertising in podcasts and mobile audio. This
The Audio Advantage: Why Advertisers Should Tune In
As audio consumption continues to grow, advertisers have a unique opportunity to leverage commercial audio to enhance their
Audio in the UK: A Booming Market with Endless Potential
The UK commercial audio market is thriving like never before, capturing a growing audience and attracting increasing investment
Online Audio Listening Hits Record Highs in the U.S.
The Infinite Dial, the longest-running survey of digital media consumer behaviour in the U.S., has once again provided
UK Advertising Market Soars. A positive Shift in Ad Spend
The UK advertising landscape is experiencing a remarkable resurgence, with ad spending reaching nearly £20 billion (£19.6 billion) during the first half of 2024. This
All Eyes on AI: The Evolution of Audio Advertising
AI is undeniably transforming the advertising landscape, emerging as the most disruptive change in recent years. Nearly every brand is integrating AI into its marketing
US Digital Ad Spend Growth in 2024: Key Trends
As we enter 2024, the landscape of digital advertising in the US continues to evolve, with digital channels capturing a staggering 77.7% of total ad
Podcast Advertising in 2024: What’s Changing?
If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and ad load is increasing right along with
Elevating Brand Experience Through Sound
In today’s fast-paced marketing landscape, the importance of a brand’s sonic identity has reached new heights. As consumers are bombarded with constant content across numerous
Creative is Key to Audio Advertising Effectiveness
The cornerstone of successful advertising lies in creative execution. A study by NCSolutions reveals that creative elements contribute over double the sales impact compared to
