From the market

Artificial intelligence (AI) has revolutionized the marketing industry, bringing about significant changes in how businesses engage with their audience and optimize their strategies. From personalisation at scale to predictive analytics and automation, AI is driving efficiency and scalability while introducing new tools that redefine marketing practices. In this article, we'll explore the key trends and

While the stereotypical gamer is often perceived as a young male, the gaming industry is experiencing a significant shift in gender representation. Previously considered 'casual players' on the sidelines, women are now leading a revolution reshaping the sector. With almost half of all global gamers being female and their numbers continuing to rise, it's crucial

The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today expect highly tailored and personalised content, similar to their experiences when streaming music or podcasts. British radio stations are adapting to this shift by integrating AI to deliver more customised experiences to their audiences. This transformation ensures

As the role of cookies diminishes and audience data signals face challenges, marketers are increasingly turning to AI to enhance addressability, targeting, and measurement in their advertising strategies. With AI driving significant transformations in programmatic advertising, the industry is witnessing a shift towards audience targeting without cookies, leveraging real-time data processing to optimise targeting and

The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from Newzoo's Global Games Market Report 2024. With a comprehensive analysis of the PC, console, and mobile gaming markets, the report paints a promising picture of the industry's future. In the current year, Newzoo has enhanced this segment

In a world where many apps and digital platforms are vying for our attention, super apps have emerged as a potential solution to simplify and streamline our digital experiences. Superapps, which integrate multiple functions such as messaging, payments, shopping, and more into a single platform, have the potential to revolutionise the way we interact with

In the ever-evolving advertising world, connecting with consumers across various channels is crucial to staying relevant and impactful. While many marketers are familiar with traditional channels such as social media, display advertising, and connected TV (CTV), it's essential to recognise the potential of emerging channels in programmatic media buying. In today’s blog post, we'll explore

The advertising world is experiencing a significant evolution, with growth trajectories that promise unprecedented changes in how brands engage with consumers. As we look forward to 2024 and 2025, the global advertising market is poised for a remarkable leap, with projections indicating a 10.5% rise in ad spend that will exceed the $1 trillion mark

The podcasting landscape in the US is evolving rapidly, and the latest study from Sounds Profitable, in cooperation with Signal Hill Insights, represents the country's most extensive publicly available study of podcast consumption. With a sample of over 5,000 Americans aged 18 and above, this comprehensive report, "The Podcast Landscape" provides invaluable insights into podcast

New data reveals a fascinating trend in audio consumption: the average American spends an impressive 4 hours and 5 minutes daily engaged with audio media. Nearly 20% of their day is devoted to listening to radio, podcasts, music streaming services, and satellite radio. But what exactly are they tuning into, and where are they doing