From the market

Advertising is entering a new era, with audio advertising emerging as a dynamic way for brands to engage with consumers more effectively and less disruptively. As more people turn to audio content, advertisers quickly recognise the distinct advantages audio platforms offer. The Growth of Audio Advertising According to Statista, spending on audio advertising is expected

As we look ahead to 2024, programmatic advertising is poised for significant shifts. The latest “Future of Programmatic 2024” report by WARC, in partnership with NewtonX, highlights five critical trends that will define the landscape over the next 12 months. With input from 100 programmatic experts, this report sheds light on the challenges and opportunities,

The start of 2024 has been eventful, with industry-shaping developments and key trends emerging across the advertising and marketing landscape. From debates over AI implementation to the evolving impact of cookie deprecation and the rise of environmental consciousness, the industry has been navigating through various critical issues. To provide insights into the industry's response to

The local advertising landscape in the U.S. is set for significant growth, with projected revenues across all local media expected to hit $171 billion by 2025, according to BIA Advisory Services’ recent U.S. Local Advertising Forecast. This marks a 5.5% increase in non-political spending over the revised 2024 estimates despite a slight overall decline due to

This year, not only is the temperature breaking records, but holiday marketing is heating up as well. From political events and the Olympics to back-to-school shopping and the frenzy of Black Friday leading into Christmas, the holiday season is more packed than ever. Courtney Hopkins, VP of Strategic Partnerships at Rokt, shares with MAD//Insights three

Artificial intelligence is revolutionising the entire digital advertising ecosystem, and programmatic advertising is no exception. Roman Vrublivskyi, CEO of SmartHub and member of the Forbes Technology Council delves into this transformation in his Forbes article titled "Growth Of AI In Programmatic: Just A Trend Or Must-Have?" Vrublivskyi highlights how the majority of marketers are already

As brands gear up for the back-to-school season, audio advertising emerges as a powerful tool to reach and engage consumers. Veritonic's research highlights the significant impact of audio ads. 60% of consumers remember audio and podcast ads more than billboards. Nearly half (49%) recall audio ads more than display ads and 48% more than video

Programmatic Advertising: Transforming the Digital Advertising Landscape According to a Statista report, in 2023, the digital advertising industry in India allocated around 58% of its ad budget to direct media purchases, with the remaining funds channelled into programmatic purchases. Programmatic advertising, which relies on artificial intelligence (AI) and machine learning, automates the buying and selling

The Association of National Advertisers (ANA) has unveiled the "Ethics Code of Marketing Best Practices," a comprehensive framework designed to establish rigorous standards in ethical marketing. This framework, developed over a year, incorporates existing guidelines with new best practices, addressing critical areas like artificial intelligence (AI), privacy, and diversity. Key Highlights: AI Transparency: The guidelines

As the 2024 US political season heats up, audio advertising becomes a powerful tool for reaching voters. In a typical day, ad-supported digital audio reaches a third of America, while AM/FM radio reaches two-thirds. Combined, these platforms reach 75% of the U.S. daily, offering unparalleled coverage. This summer, with the surge of political campaign advertising,