From the market

As the advertising landscape evolves, brands must reassess their media strategies. Veritonic's latest research unveils the compelling advantages of audio advertising, offering fresh insights into consumer sentiment and optimal frequency practices. The statistics demonstrating the impact of audio ads on consumer behaviour are compelling. Audio advertising has significant potential for brands, especially for driving purchase

Edison Research's 'Share of Ear' study, a recent and insightful resource for media buyers, underscores the unique benefits of AM/FM radio in audio media buys. Pierre Bouvard, Chief Insights Officer of Cumulus Media/Westwood One Audio Active Group, points out that more than streaming music and podcasts for audio advertising is required to reach a broad

In a recent blog post, we discussed how the rising popularity of fútbol and women's sports offers a valuable opportunity for advertisers. By leveraging platforms like social media and podcasts, and employing targeted, data-driven strategies, brands can effectively connect with these growing fanbases. Today's focus shifts to exploring female sports fans, as highlighted by the

To have one's cake and eat it too, Google is revising its strategy by introducing user-controlled cookie management instead of phasing Out third-party cookies. Google recently announced a shift in its plan to phase out third-party cookies from Chrome. Instead of removing these cookies, Google will introduce a new feature allowing users to manage their

Despite the rising interest in video podcasts, Cumulus Media and Signal Hill Insights' latest Podcast Download survey reveals that only 9% of the podcast audience exclusively watches podcasts. This statistic has remained consistent over the past two years. For the twelfth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights engaged MARU/Matchbox

The fútbol craze has taken the U.S. by storm, with events like the CONMEBOL Copa America and Leagues Cup building excitement for the 2026 FIFA World Cup. This surge is driven by a predominantly Hispanic Gen Z fanbase consuming content on Instagram and TikTok. As the popularity of fútbol coincides with the explosive growth of

A recent survey by Acast and Attest reveals that podcasting offers significant growth opportunities for global marketers. It showcases its potential to reach untapped audiences and engage consumers effectively. Conducted between September and October 2023, the study surveyed 500 full-time marketers and advertisers from the USA, Canada, UK, Australia, and Singapore. Key Findings Accurate Targeting

In recent years, there has been a noticeable surge in the popularity of women's sports, prompting Nielsen to suggest that it may be the best bet in sports content right now. From the remarkable 24 million viewership of the final game in the 2024 Women’s NCAA tournament to the UK's National Women’s Soccer League experiencing

The recent report, "Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital Boost, but It Still Trails Other Media," has been released and is now available on ResearchAndMarkets.com. This report sheds light on current and future digital audio ad spending trends in the United States. Despite traditional radio advertising

Measuring campaign performance has become increasingly complex in today's fragmented advertising landscape. Traditional metrics like impressions, viewability, and click-through rates are insufficient. The emergence of attention as a critical metric offers advertisers a more comprehensive understanding of consumer engagement, significantly enhancing campaign effectiveness. Why Attention Matters Attention allows advertisers to gauge how effectively their ads