From the market

In a world where consumer attention is fragmented across devices, channels, and platforms, local advertisers need effective and efficient solutions. Enter digital audio—a medium that’s no longer just the domain of national brands and global campaigns. For local businesses looking to build brand awareness, drive footfall, or grow online engagement, digital audio advertising is fast

The way audiences consume radio is evolving rapidly, and the latest RAJAR (Radio Joint Audience Research) figures for Q1 2025 make that clearer than ever. UK radio listening via online platforms and smart speakers has reached record-breaking levels, highlighting the growing role of connected devices in everyday listening habits. Online Listening Hits New Peak Total

The global programmatic advertising market is experiencing unprecedented growth, and it’s not slowing down anytime soon. According to a recent report by Persistence Market Research, the market is projected to skyrocket from nearly US$3 billion in 2017 to an estimated US$29.8 billion by the end of 2025, representing a remarkable CAGR of 33.3%. At AdTonos,

As digital media technologies evolve, so does how we consume and engage with radio. What was once limited to traditional FM broadcasting has become a dynamic, multiplatform experience, encompassing live streaming, podcasts, visual radio, and on-demand audio. This transformation has redefined radio’s reach and effectiveness as a medium, especially in delivering targeted, culturally relevant, and

The UK’s digital advertising ecosystem continues to thrive, outpacing the broader economy with double-digit growth, and video and podcast advertising are playing central roles in this surge. According to IAB UK’s latest Digital Adspend report, developed with MediaSense, total UK digital ad spend reached an impressive £35.6 billion in 2024, marking a 13% year-on-year growth,

In an age where marketers often chase the newest digital trends, it’s easy to overlook one of the most potent and proven channels: radio. But fresh insights from Katz Media Group, based on Nielsen Scarborough data, serve as a powerful reminder - radio advertising drives real consumer behaviour. Radio’s Measurable Impact on Consumer Action In

At AdTonos, we usually spotlight trends in programmatic audio and audio advertising. But today, we’re turning our attention to something even broader — a powerful new report from IAB that offers a bold and optimistic outlook for digital marketing and advertising in the U.S. The Digital Economy Is Booming According to the latest edition of

Audio's Role in Boosting Movies and Streaming In a world where media budgets are dominated by visual advertising, a powerful opportunity is quietly gaining momentum. A new series of studies reveals that audio, through streaming music, podcasts, and AM/FM radio, may be the secret weapon to amplify theatrical releases and boost streaming video subscriptions. At

Digital Radio: The Future of Broadcasting As media continues to evolve in the digital age, radio remains one of the most resilient and adaptable formats. While analog FM still holds cultural and practical significance for millions, all signs point to digital radio as the future medium. With superior sound quality, multimedia integration, and greater transmission

New Study Proves Audio’s Influence Beyond the Airwaves In a media landscape saturated with digital noise and AI-generated content, a surprising powerhouse continues to prove its relevance: radio. A new study from Critical Mass Insights (CMI) reveals that radio advertising doesn’t just stand alone—it supercharges digital engagement, particularly on social media. Radio's Role in the