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Smart Moms in the Smartphone Era are Major Digital Audio Consumers

This year’s findings, pulled from Edison Research’s Infinite Dial, unveil US mothers as enthusiastic digital audio consumers with diverse listening habits. This tech-savvy group, increasingly interested in smartwatches and wireless earphones, holds significant influence, controlling 85% of household spending, totalling around $3 trillion annually. Edison's 2024 study, supported by Audacy, Cumulus Media, and SiriusXM Media,

By |2024-05-10T10:32:54+01:00May 13th, 2024|From the market, News|Comments Off on Smart Moms in the Smartphone Era are Major Digital Audio Consumers

IAB U.S. Podcast Study for 2023: Navigating Growth Amidst Market Challenges

The landscape of podcast advertising has seen significant shifts, as highlighted in the latest IAB U.S. Podcast Advertising Revenue Study for 2023. Prepared by PricewaterhouseCoopers LLP (PwC), the report quantifies the annual podcast advertising revenues and delves into growth projections until 2026. Challenges and Growth Trends After experiencing robust double-digit growth for consecutive years, the

By |2024-05-10T07:36:10+01:00May 10th, 2024|From the market, News|Comments Off on IAB U.S. Podcast Study for 2023: Navigating Growth Amidst Market Challenges

“What happens in Vegas, stays in Vegas”? Not this year. Read about Upcoming Programmatic IO

“What happens in Vegas, stays in Vegas”? Not this year. Nevada has become a crucial battleground for politics and advertising, especially with the upcoming Programmatic IO event. As you prepare for Programmatic IO in Las Vegas, remember that our Senior Director of Programmatic Partnerships, Tony Moustakelis, will also be there. Let's delve into the dynamic

By |2024-05-09T12:58:00+01:00May 9th, 2024|From the market, News|Comments Off on “What happens in Vegas, stays in Vegas”? Not this year. Read about Upcoming Programmatic IO

The 24%-18%-58% Rule in the Distribution of Advertising Impact Over Time

In one of our blog posts, we discussed Profit Ability 2: The New Business Case for Advertising study and debated ROI, especially in audio campaigns. Today, we are talking about a different topic. Understanding where to invest your budget for maximum return is crucial in advertising. A recent study, Profit Ability 2: The New Business

By |2024-05-09T12:42:21+01:00May 6th, 2024|From the market, News|Comments Off on The 24%-18%-58% Rule in the Distribution of Advertising Impact Over Time

Impact of Audio Advertising: Five Pounds Returned for Every Pound Invested

Recent findings from the "Profit Ability 2: The New Business Case for Advertising" study shed light on the remarkable efficacy and value of audio advertising in today's dynamic media landscape. Conducted under the auspices of Thinkbox and bolstered by data from industry giants such as Ebiquity, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK, this extensive

By |2024-05-02T12:36:18+01:00May 2nd, 2024|From the market, News|Comments Off on Impact of Audio Advertising: Five Pounds Returned for Every Pound Invested

Digital Audio Will Continue to Expand the Overall Audio Advertising Market in the US

As digital audio continues to rise, traditional radio maintains a dominant position, capturing nearly 60% of audio advertising revenues in 2024. Despite this, digital audio advertising is projected to grow by 6.8% this year, reaching $7.12 billion and constituting 40.4% of all audio ad revenues. This surge in digital audio ad spending compensates for a

By |2024-04-30T12:37:28+01:00April 30th, 2024|From the market, News|Comments Off on Digital Audio Will Continue to Expand the Overall Audio Advertising Market in the US

The Digital Advertising Landscape of 2023: Key Insights from the IAB UK and PwC Report

In the ever-evolving realm of digital advertising, staying informed about market trends and shifts is paramount for businesses aiming to thrive in the competitive landscape. The latest IAB UK and PwC full-year Digital Adspend report for 2023 offers a comprehensive overview of digital advertising spending, unveiling notable insights and trends that shaped the industry over

By |2024-04-25T12:34:35+01:00April 25th, 2024|From the market, News|Comments Off on The Digital Advertising Landscape of 2023: Key Insights from the IAB UK and PwC Report

Digital Audio Leads the Charge in Internet Advertising Growth According to the IAB Report

In the ever-evolving landscape of online marketing, one segment continues to stand out in the US: digital audio. According to the 2023 IAB Internet Advertising Revenue Report by PwC, digital audio, comprising podcasts, streaming radio, and online music services, experienced the most robust growth rate of any online media for the second consecutive year. The

By |2024-04-18T13:43:30+01:00April 18th, 2024|From the market, News|Comments Off on Digital Audio Leads the Charge in Internet Advertising Growth According to the IAB Report

The Podcast is the Star: Adapting Marketing Strategies to the Changing Media Landscape

In one of our previous blog articles, we extensively discussed the Edison Research findings of their annual Infinite Dial study. Today, we will focus on podcasts and revealing insights for marketers and media agencies. Here are the key takeaways regarding podcasts: Podcasting’s Growing Influence Podcasting merits a more substantial position in media strategies rather than

By |2024-04-16T11:33:23+01:00April 16th, 2024|From the market, News|Comments Off on The Podcast is the Star: Adapting Marketing Strategies to the Changing Media Landscape

Online Audio and Podcast Listening Hits to New Heights: Insights from The Infinite Dial®

The latest findings from Edison Research's annual "Infinite Dial" survey for 2024 reveal a remarkable surge in podcast consumption across the United States. Supported by Audacy, Cumulus Media, and SiriusXM Media, this comprehensive survey provides invaluable insights into evolving digital audio trends. Cumulus Media's Westwood One extensively discussed the study's conclusions in an article on

By |2024-04-18T13:41:35+01:00April 8th, 2024|From the market, News|Comments Off on Online Audio and Podcast Listening Hits to New Heights: Insights from The Infinite Dial®
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