From the market

Programmatic Advertising in 2024: A Shift Toward Transparency and Efficiency The programmatic advertising industry continues to make impressive strides in 2024, with greater efficiency, transparency, and control across media channels. The Association of National Advertisers (ANA) has released its highly anticipated 2024 Programmatic Transparency Benchmark Study, offering valuable insights into how the programmatic supply chain

May this time be filled with joy, peace, and cherished moments. As audio enthusiasts, we’ve created something special for you - a song to celebrate the festive season. https://www.youtube.com/watch?v=4UgFFDNY9jU   Enjoy the beauty of silence and sound this season. Team AdTonos

Side hustles, women’s sports, and US teens rethinking college are among the major consumer trends to watch in 2025. GWI’s annual Connecting the Dots report highlights six key trends poised to shape the next 12 months. This flagship report is based on GWI’s comprehensive consumer survey, capturing the insights, emotions, and behaviors of over one

The advertising industry closes 2024 with outstanding results and excellent prospects for the future. GroupM, WPP’s media investment group, has unveiled its much-anticipated "This Year Next Year 2024 Global End-of-Year Forecast." The report highlights remarkable growth across the global advertising industry, fueled by the dominance of digital channels and the rise of retail media. With

A Journey Towards the Trillion-Dollar Ad Market As we approach the close of 2024, MAGNA’s latest Global Ad Forecast highlights a remarkable year for the advertising industry. Media owners’ advertising revenues surged to $933 billion in 2024, marking an impressive 10% growth—the strongest in 25 years (excluding the post-COVID boom of 2021). This growth underscores

Global Ad Revenue Hits Historic $1 Trillion Milestone in 2024: What It Means for the Industry The global advertising industry has hit a monumental benchmark, surpassing $1 trillion in revenue for the first time in 2024, as highlighted in Victoria McNally’s recent AdExchanger article. According to GroupM's latest forecast, this upward trajectory is set to

57% of Listeners Act After Hearing a Podcast Ad: What This Means for Your Brand Strategy Podcasts have become more than just a form of entertainment—they're now a pivotal platform for building brand awareness, fostering loyalty, and driving purchase decisions. With over 135 million monthly listeners in the U.S. alone, podcast advertising offers an unparalleled

The Secret to Engaging Listeners with Sound In today’s crowded media landscape, capturing attention requires more than just clever visuals or flashy designs. According to audio branding experts Ralph van Dijk and Andy Maxwell from EarMax Media, sound is the key to building authentic connections with audiences. Speaking with Liana Dubois on the Talking Media podcast, the duo

The Podcast Market Boom Podcast advertising has emerged as a powerful tool for brands, and recent research by international market research company Kantar sheds light on why it’s so effective. As the podcast market grows, more brands are investing in this space, capitalising on the unique engagement and trust that podcasts foster with listeners. But

Trends Shaping the Future of Programmatic and Audio Programmatic Ads As digital landscapes evolve, programmatic advertising redefines how brands engage audiences and optimise ad spend. Valued at nearly $700 billion, this innovative approach has become a cornerstone of modern marketing, enabling advertisers to leverage data, precision, and real-time adaptability to connect with consumers. From AI-driven