From the market

Acast, one of the world’s largest independent podcast platforms, has just released Podcast Pulse, an insightful report created in collaboration with Edison Research, Dentsu and Podscribe. Based on responses from over 1,000 U.S. podcast listeners, the report reveals powerful insights into how podcasting impacts advertising effectiveness across three core themes: The Multiverse of Podcasts, Genuine

The UK advertising landscape is experiencing a remarkable resurgence, with ad spending reaching nearly £20 billion (£19.6 billion) during the first half of 2024. This surge is highlighted in the latest Advertising Association (AA) and WARC Expenditure Report, which reveals that the advertising market recorded a significant £10 billion spend in the second quarter alone—a

AI is undeniably transforming the advertising landscape, emerging as the most disruptive change in recent years. Nearly every brand is integrating AI into its marketing strategies, signalling that this isn't just a passing trend—it's here to stay and make a significant impact. With major brands and agencies ramping up AI-driven campaigns, it's clear that AI

As we enter 2024, the landscape of digital advertising in the US continues to evolve, with digital channels capturing a staggering 77.7% of total ad spend. While retail remains the largest contributor by sheer volume, this year marks significant shifts in growth drivers, with sectors like telecom and politics making strong advances. Let’s dive into

If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and ad load is increasing right along with it. According to recent data, US podcast ad spend will hit $2.28 billion in 2024, marking a 15.9% growth compared to last year. This surge in investment has led to

In today’s fast-paced marketing landscape, the importance of a brand’s sonic identity has reached new heights. As consumers are bombarded with constant content across numerous platforms, brands seek innovative ways to stand out and create lasting connections. One of the most powerful tools they have? Sound. Veritonic unveiled its latest study, "The Audio Advantage: Elevating

The cornerstone of successful advertising lies in creative execution. A study by NCSolutions reveals that creative elements contribute over double the sales impact compared to any other advertising component. Unfortunately, many advertisers and media agencies still underestimate its value. However, innovative marketers are shifting focus, giving creative elements the attention they deserve—particularly in audio advertising.

Differentology's research, commissioned by Radiocentre Ireland, reveals that adding audio advertising to a media mix can significantly boost campaign effectiveness. Unveiled at Radiocentre Ireland’s Sounding Out 2024 event in Dublin, the study explored whether audio could enhance brand growth by increasing "mental availability," a concept highlighted in Byron Sharp's How Brands Grow. The research involved

In the fast-paced advertising world, the landscape is constantly evolving, and as Audacy’s "State of Audio: The Trends Report" for Fall 2024 shows, we are at a critical turning point. Marketers today face unprecedented challenges, with ad clutter increasing, artificial intelligence (AI) revolutionising the industry, and the need to stand out more crucial than ever.

If there’s one constant in the advertising industry, change happens fast, and there’s no room for complacency. By the early 2010s, ad networks found themselves under intense pressure. The rise of programmatic advertising brought transparency concerns surrounding traditional ad networks' opaque "black box" nature. Meanwhile, quality issues, the growing popularity of direct deals, and the