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ExchangeWire: Programmatic Audio for Marketers

Following the IAB Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers can leverage programmatic opportunities within this rapidly-growing channel. Michal Marcinik, our CEO and founder commented: Performance data key "Audio can now offer

By |2021-10-22T08:16:16+01:00September 15th, 2021|From the market, In the media, News|0 Comments

Voice technologies are calling us loud and clear

Technology is no longer sneaking into our lives, it’s ostentatiously living rent-free right in the same room. And that’s marvellous news for audio marketing! The numbers are truly impressive. The absorption of voice technologies by society took place at an even faster pace than the popularization of smartphones. By 2023, voice commerce is projected to

By |2021-10-22T08:24:25+01:00August 25th, 2021|From the market, News|0 Comments

Radio reach is still fairly stable in Europe according to the EBU

The European Broadcasting Union released a report "Audience Trends: Radio". The EBU’s annual radio audience report presents the latest figures for listening times, reach and PSM market share across Europe. The report discovers radio listening habits across Europe, from the world’s foremost alliance of Public Service Media and gives an overview of radio consumption between 2015

By |2021-10-10T12:08:30+01:00July 26th, 2021|From the market, News|0 Comments
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