From the market

Podcasts haven’t just entered the entertainment arena—they’ve taken centre stage. Once considered niche, they have become a mainstream media staple, shaping how Americans consume content daily. According to Luminate Insights, around 40% of the U.S. population listens to podcasts, with 26% tuning in weekly and 9% making it a daily habit.   Source: Luminate website

Why Marketers Need to Rethink Their Approach The traditional approach to programmatic ad buying, which relies heavily on third-party data within demand-side platforms (DSPs), is becoming increasingly inefficient. Imprecise targeting, lack of data transparency, and an overly complex supply chain hinder campaign effectiveness. Programmatic curation offers a refined alternative, leveraging high-quality data and premium inventory

Remember when ad-free listening meant flipping through your CD wallet or untangling a cassette tape? Good times. Dodging ads is a breeze these days—just a few taps and a subscription to Spotify Premium, YouTube Premium, or Apple Music, and voilà! Your soundtrack, uninterrupted. But despite this shift, most audio consumption in the U.S. still happens

Audio and Radio Elevate Media Strategies Audio and radio ads aren’t just background noise but powerful tools for sales activation and brand building. In an increasingly fragmented media landscape, audio delivers both short-term performance and long-term brand growth. If your ad is enjoyable and relevant, people will remember it—even if they’re not ready to buy

The Growing Influence of In-Game Ads Gaming has never been more popular, with digital gaming reaching an all-time high in the U.S. and a global player base growing yearly. This surge in engagement presents a massive opportunity for advertisers looking to connect with consumers in a highly immersive environment. According to a recent CivicScience survey

In an era where digital dominates the advertising landscape, traditional radio advertising continues to prove its effectiveness in driving brand growth, sales, and profitability. A new study from marketing effectiveness expert Peter Field highlights the undeniable impact of AM/FM radio advertising, revealing that brands using radio experience significantly more substantial market share, pricing power, brand

Great news for the audio advertising industry! Starting 1 October 2025, the UK will enforce a ban on paid online ads for HFSS (high fat, salt, sugar) products. However, audio ads are exempt from this restriction! The article's authors on the IAB UK website discuss the new rules for paid advertising in the UK and the

Last week, Edison Research released its annual Infinite Dial 2025 report, highlighting how podcasting has officially transitioned from a niche format to a mass-reach media channel. When Edison launched the Infinite Dial Study in 1998, audio streaming was still in its infancy, accessible only via slow dial-up connections. Fast-forward 27 years, and podcasting is now

As audio consumption continues to grow, advertisers have a unique opportunity to leverage commercial audio to enhance their marketing efforts. Audio advertising offers distinct advantages in long-term brand building and short-term sales activation. By understanding these benefits, advertisers can optimize their strategies and maximize their impact. The Role of Audio in Demand Generation Mass Reach

The UK commercial audio market is thriving like never before, capturing a growing audience and attracting increasing investment from advertisers. The industry is witnessing unprecedented growth, with connected devices reshaping listening habits and commercial broadcasters leading the charge. This article explores the rapid expansion of the commercial audio sector, the role of evolving technology, and