In the dynamic world of advertising, understanding what truly drives the effectiveness of your campaigns is paramount. The "Listen Up" study, led by Andrew Tindall in collaboration with System1 and Radiocentre, delves deep into the heart of radio advertising. In our previous article, we shared three key takeaways that shed light on the power of
As the days grow shorter and the nights darker, Halloween is just around the corner, and there's no better way to get into the spirit of this spooky season than with some bone-chilling podcasts. Whether you're a fan of ghostly tales, supernatural mysteries, or true crime horrors, podcasting has something for every thrill-seeker. According to
In the ever-evolving advertising world, finding innovative ways to engage audiences and boost brand success is a constant challenge. But what if we told you that the secret to capturing consumers' hearts and minds lies in something as simple as sound? That's right; digital audio advertising is on the rise, and the impact of audio
In the dynamic world of digital marketing, podcast advertising has emerged as a powerful channel to engage audiences and drive brand success. With millions of listeners tuning in to their favourite podcasts daily, it's no wonder that advertisers are eager to leverage this medium. However, creating an impactful advertising campaign in podcasts requires a thoughtful
Europe's digital audio advertising landscape is on the cusp of a significant transformation. As revealed in the "The Evolution of Digital Audio Advertising in Europe" report, jointly released by IAB Europe and GroupM in October 2023, the industry is experiencing remarkable growth and evolving at a rapid report provides valuable insights into the current state
The gaming industry is experiencing a revolutionary transformation, extending far beyond the realm of enhanced graphics and immersive gameplay. In this fast-growing landscape, with forecasts suggesting that gaming-related advertising will be worth $17.6bn globally by 2030, according to Allied Market Research, Game developers and marketers are capitalising on programmatic solutions to deliver improved user experiences,
Digital audio has become integral to our daily lives in our fast-paced, tech-driven world. Whether it's our favourite podcasts during the morning commute, audiobooks while at the gym, or streaming music services for an evening of relaxation, digital audio is a constant companion. Unsurprisingly, 74% of US internet users were tuning into digital audio in
Programmatic advertising is a game-changing innovation in the ever-evolving digital marketing landscape. This automated approach to purchasing advertising space represents a fundamental departure from traditional manual methods. Fueled by automated bidding processes driven by cutting-edge machine learning and AI algorithms, programmatic advertising ensures that ads are delivered and strategically placed at the right moment and
Our media consumption patterns are profoundly evolving in the era of rapid digital transformation. Among the most remarkable shifts is the soaring popularity of digital audio, a trend that is not fleeting but a transformative force reshaping the media landscape Digital Audio's Dominance The latest forecast from eMarketer paints a vivid picture of the digital
In a world where diversity and inclusivity are gaining paramount importance, recognising and celebrating the achievements of women in the technology industry is a significant step forward. We are thrilled to share the remarkable journey of Kasia Bargielska, CMO and co-founder at AdTonos, who was recently honoured in the Strong Women in IT 2023 -
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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