"2021 is the year sonic branding enters the mainstream" In today's article, we’ll take a look at the newest analysis of the importance of audio in building the company’s brand. It’s nothing new to say that audio is getting more and more significant if we talk about the recognition of a brand. It’s no longer
In the article „Brands Are Coming for Your Ears.”, in Bloomberg, Ben Schott detailed explained to us why audio has become the latest front in branding’s battle for our attention. The author says: „The latest front in branding’s battle for our attention is audio - as will be familiar to anyone who has measured out
There is no doubt that the financial industry knows how to earn money and generate profits. Financial services companies have started using audio branding to communicate with their customers. "Given the impact of Covid-19 around the globe, we will likely experience a new normal where physical transactions will need to make way for new, 'contactless'
Most brands today focus on visual branding without questioning their spending on visuals. But so far, the sound has been mostly neglected. Until now. Online music streaming services, podcast platforms, or even smartphones have made listening to the activity people do more of, and voice-activated assistants are taking that trend to commerce and actual sales.
In a new a16z podcast, Marc Andreessen, one of the company’s co-founders shared his predictions on what’s going to happen in tech this year. One of the biggest ones was digital audio. Andreessen acknowledged the efficiency and effectiveness of digital audio that’s now being used by people everywhere, doing all kinds of things – like