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audio content

MediaTel: AdTonos’ and NumberEight’s Partnership

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By |2022-05-06T21:18:02+01:00April 8th, 2022|In the media|0 Comments

Numbers and Facts About Audio Content in 2021

"The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and future of content. Don’t believe

By |2021-10-22T08:45:40+01:00April 19th, 2021|News|0 Comments

Audio content boom moment after the pandemic

There has been a rise in the consumption of audio content during the lockdown and the coronavirus pandemic. There are currently more than 850,000 active podcasts available to listen to, and 6.5 million (12%) adults in the UK listen to podcasts every week (Podnews). Radiocentre research highlights that in the UK, listening time on commercial

By |2021-10-10T17:13:17+01:00September 11th, 2020|News|0 Comments

Quality and trust, high share of voice, data-driven creative make digital audio highly attractive for advertisers

With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in the programmatic audio space, this is likely to change in

By |2021-10-10T18:13:22+01:00October 24th, 2019|News|0 Comments
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