The industry experts and IAB UK's Audio Group members shared tier insights for The Drum's Focus Week on Consumer Tech. One such expert, Michal Marcinik, CEO and Founder of AdTonos, highlights the profound influence of evolving consumer technologies on the reach and effectiveness of digital audio advertising. Michal said: “Evolving consumer technologies are significantly increasing
In the heart of New York City, where the pulsating rhythm of innovation resonates through the streets, a seismic shift is underway in advertising. The recent "upfront" advertiser presentations, traditionally synonymous with television content, have radically transformed. According to Reuters, the spotlight was not on television per se but on the convergence of ad tech
InsideRadio speaks about our gad-tech innovation, Amplifier, which aims to revolutionise ad quality across various audio formats and devices. This new technology, backed by audibility neuroscience research conducted in collaboration with Neurosenics, promises to elevate the listening experience for audiences, thereby enhancing brand recall and potentially doubling the return on investment for advertisers. With the
Our digital audio advertising platform AdTonos introduces Amplifier, a groundbreaking technology born from extensive research aimed at redefining audibility and understanding the profound impact of sound quality on emotional response. Designed to enhance audio ad quality dynamically, Amplifier optimises sound frequencies to overcome device-related limitations, ensuring clear and impactful audio experiences across various platforms. According
Embark on a journey to revolutionise audio advertising by drawing inspiration from the legendary sound engineering of Michael Jackson's 'Thriller'. AdTonos and CEO Michal Marcinik challenge industry norms, pushing for engaging, emotionally resonant ads that captivate audiences and redefine audibility standards. Introduction: Picture yourself cruising down the highway, immersed in the seamless flow of your
In a recent article published by MediaLeader on February 27, 2024, Ella Sagar explores the unexpected correlation between Michael Jackson's iconic song "Thriller" and the realm of audio advertising. The article delves into how Bruce Swedien's unconventional approach to mixing "Thriller" inspired Michal Marcinik, CEO & Founder of AdTonos, to question the industry's approach to
AdTonos' CEO and Founder Michal Marcinik was recently featured in Marketing Brew's article titled "Brands are finding new ways to advertise in your car". In the article, Michal Marcinik talks about his recent pitches to automotive brands and their interest in in-car voice campaigns. He also mentions his work with a programmatic OOH company in
Pierre Naggar and Alex Faust, AdTonos AdTonos has appointed Pierre Naggar, former Global SVP of Demand at Adswizz, and Alex Faust, ex-global head of multi-market sales from Spotify, as the newest members of its board advisors and senior leadership. With over 40 years of experience between them, Pierre and Alex will provide strategic support in
AdTonos notes 10x annual growth and secures Seed investment led by BlackSheep Fund The only independent full-stack digital audio advertising platform and one of the fastest-growing ad tech companies, AdTonos, has successfully closed its seed round. AdTonos, which successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 1000 recognised publishers across the UK,
AdTonos, which monetises gaming, podcasts, audiobooks, music and radio streams for over 1,000 publishers across the UK, EU, LATAM and the US, has closed a seed funding round of $2m (£1.7m) from BlackSheep Fund and ProtosNext, among other investors. This round of financing is a mid-step for planned Series A by late 2023, in which
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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