Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels. Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the
Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising, including in-game audio advertising. London, UK, 7th April 2022 – AdTonos- member of IAB UK, IAB Europe and the European Association of Commercial Radios - is the first company in
Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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