Digital audio advertising platform AdTonos has this week launched YoursTruly – a new audio advertising solution that allows listeners to interact with ad creative by voice, in real-time. The technology integrates with both Amazon Alexa and Google Assistant, working on smart speakers and most Android mobile phones. Listeners can respond to an ad in real
Some good news amidst the turmoil - the 2022 UK Adspend is forecast to reach 3.6%, so is still growing. This follows the UK government's energy support package for households and firms, which alleviates some of the pressure caused by the cost of living crisis. Total marketing budgets are on the rise, albeit at a
Written by AdTonos CEO and Founder, Michael Marcinik In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about podcasts, and besides some minor technological updates, this description could have been said today. Audio media
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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