Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find
Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find
Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find it harder
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
HQ Office
10 Bloomsbury Road, WC1A 2SL, London
Company Details
71-75 Shelton Street, WC2H 9JQ, London
VAT: GB 292 5408 88 CN: 10483422
adtonos.com
:butch
